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Landing Page Design: Tips and Tricks

Updated on February 20, 2011

First impressions really matter. Big time.

As the old saying goes, you never get a second chance to make a first impression.

This is especially true in the world of online marketing. The design of the landing page, which is often the very first exposure your lead has to your product, makes all the difference in conversions.

It should be a page that is attention-grabbing, compels visitors to discover more about your product or service, and ultimately persuades visitors to make a purchase.

There are a few elements that should be incorporated into every landing page design in order to maximize sales:

Easy-to-read text

Visually, the landing page should be easy on the visitor's eyes. Don't use heavily patterned backgrounds; stick to solid colors (white is always a safe choice). Make sure the text is large enough to be read quickly and easily.

The more work the visitor has to do just to read your words, the more likely he or she will leave your landing pageā€”and another promising lead is lost. Your best bet is to strive for a simple, clean layout with readable text.

Pictures of the product or the service in use

One of the outcomes of effective marketing is that the potential customer sees himself or herself using and enjoying the product or service. A great way to accomplish this in your landing page design is to use pictures. Images help reinforce the idea that the product in question is a tangible, valuable item, or that the service being offered really does improve people's lives.

For example, if you're promoting an e-book, include a visual image of it as a physical book. If you're advertising a financial consultation or debt consolidation service, you might want to place this sequence of images throughout the text: a frustrated individual, a cordial business meeting, and the original person smiling.

In this case, the images tell a story: a person was burdened by financial troubles, got some help (from you, of course), and is now relieved and living a better life.

Remember: your leads are human beings, and humans are visual creatures. Use that fact to your advantage.

Straightforward, concise copy

The text on your landing page is what will ultimately convince potential customers to buy what you're selling. Therefore, it's very important to make that text informative and persuasive without resorting to "gimmicky" sales tactics.

There are many ways to make your sales copy more substantial:

  • Explain the reason behind developing your product or service.
  • Include customer testimonials.
  • Explain in detail how your product will be a valuable asset to the customer. Answer the question, "How will this change my everyday life for the better?"

On the other hand, you should never be "pushy" in your copy. You shouldn't use very large text, overload your page with visual bells and whistles (flash animations, videos, etc.), make outlandish promises, or try to convince visitors that they're "missing out" if they don't make a purchase.

The simpler your copy is, the more likely your visitors can focus on the positives of what you're selling, and the more likely they'll want to try it out for themselves.

All in all, a landing page should be clear, simple, visually appealing, and persuasive. Implementing those ideals in your landing page design will dramatically increase positive responses and conversions.

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    • BennyTheWriter profile imageAUTHOR

      BennyTheWriter 

      7 years ago from Northeastern U.S.A.

      Thanks Powerpoe1 for stopping by! Hope it's useful for you.

    • Powerpoe1 profile image

      Powerpoe1 

      7 years ago

      Great information for hubbers, I'm glad that I stopped by.....happy hubbing~

    • BennyTheWriter profile imageAUTHOR

      BennyTheWriter 

      7 years ago from Northeastern U.S.A.

      Glad you found the hub useful Johnny!

    • Johnny Parker profile image

      Johnny Parker 

      7 years ago from Birkenhead, Wirral, North West England

      Something I'm looking into so timely advice!

    • BennyTheWriter profile imageAUTHOR

      BennyTheWriter 

      7 years ago from Northeastern U.S.A.

      Hey there Vern! I agree; you just can't go wrong when you have the best interests of your readers in mind. I love it when I see it and it bothers me when marketers neglect that awesome opportunity. There's never anything wrong with a little imagination, as long as it's coming from the right place.

      Thanks for stopping by! Will be checking out more of your hubs very soon.

    • vrbmft profile image

      Vernon Bradley 

      7 years ago from Yucaipa, California

      Good tips, Benny. Well presented, well landed! Short, clear, and easy to follow. Thanks. Some of us know this basic stuff, but when you go to put up a page, sometimes we get lost in our imagination rather than in the potential customers eyes and vision!!

      Vern

    • BennyTheWriter profile imageAUTHOR

      BennyTheWriter 

      7 years ago from Northeastern U.S.A.

      Mentalist acer: All the more reason to make sure our landing pages read as "real" and useful! Thanks for stopping by old friend.

      ChrisLincoln: Glad it served as a useful reminder! Cheers and good luck.

    • ChrisLincoln profile image

      ChrisLincoln 

      7 years ago from Orange (or Lemon...) County, California

      Benny,

      Great reminder to reveiw my site today...

      Thanks

    • Mentalist acer profile image

      Mentalist acer 

      7 years ago from A Voice in your Mind!

      Fromm time to time,my contacts on sworm send me to sites that make one of the mistakes that you mentioned,BennyTheWriter,and that is making too good to be true offers....I don't know the value or legitimacy of these sites because I don't follow-up.;)

    • BennyTheWriter profile imageAUTHOR

      BennyTheWriter 

      7 years ago from Northeastern U.S.A.

      Thanks for the read Karanda! I'm like that as well...I can really see through sloppy sales tactics. That first impression is a very (if not most) important part of a successful marketing campaign.

    • Karanda profile image

      Karen Wilton 

      7 years ago from Australia

      Good tips for the landing page Benny. There are plenty of sites I click away from if I'm not happy with that first impression.

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