Local SEO Strategy for Generating Leads
Does your business cater to people within your locality? Or perhaps your city? In this case, your business is local in nature. This calls for an exceptional local SEO strategy to set your business apart from your competitors.
Google’s local search is the way people are able to discover businesses around them which demands the need to optimize your business on Google’s Local Search with key local SEO tips.
Local search is taken rather seriously by Google in order to display more accurate listings of its search results. Yet many small businesses fail to leverage local SEO. On the bright side, however, the right local SEO tricks could always work in your favor and boost your local SEO rankings.
If you make the right investments in building your brand's reputation, you could easily build a loyal customer base following 8 SEO lead generation techniques to skyrocket your SEO results.
- Listing your business on Google My Business
One way to get Google acquainted with what you do is to list it on Google My Business. This puts your business on the map (talking Google Maps here) which ensures that your details appear when people search for businesses like yours in your local area.
- Pay attention to your website skeleton
Whether you’re running a shop or a local hospital, a crisp and clear website conveys the essence of your products/services and where you are located.
In case you are a bricks and mortar business, a simple website with your name, address, phone number and business hours take care of your rudimentary local SEO parameters. Additionally, a separate page for every product or service you provide makes it easy for Google to understand what your business has to offer.
- Adding Professional Listings
In case your business involves services through qualified professionals such as doctors and plumbers, a separate page dedicated to these qualifications and specialty could add significant amounts of credibility. This makes your staff visible when people seek professional services in
your local area. This information will also appear on Google Maps so your business will be searchable visually as well as via organic searches.
- Building Citations
Citations are online directories that provide information about your business. Google My Business is one of them. Greater the number of citations that endorse your online business, greater the social proof attributed to your business and hence, better online rankings. Besides local directories, you could also list your business details (NAP) on relevant blogs and industry-focused directories.
- Garner Great Reviews
Reviews are amazing tools for your lead generation efforts in that they form great social proof that your company is appreciated for its products/services. The better your reviews, the more likely people are to subscribe to your business.
Some great and often viewed review platforms are Google My Business (GMB) and Facebook. Since Google seems to prioritize GMB, you may want to focus your efforts on it by focusing on customers that already have a Gmail account.
- Create Quality Content
The phrase “content is king” seems to be a rather common one across most SEO blogs. And why wouldn’t it be? It’s true after all. This is where you can leverage your local knowledge which can position you as an authority in your sector. Your content must focus on topics around your
products and services, which can add value to your prospect's needs. People usually like to do business with professionals and creating great relevant content is perfect for building your reputation as an expert in an interesting way.
- Research Popular Keywords
The keywords planner tool is an excellent way to find keywords that your content should be targeted towards. This let's you find keywords that are relevant to your business and searched on Google in high volumes. Another way of finding the perfect keywords for you is to dig through
Googles search console data. By looking for different keywords that send traffic to your website and capitalizing on ones that don’t have any content centered around them you could stand out among searches for such keywords and boost your rankings.
- Share Local Success Stories
The most important aspect of a successful business is its customers. Building a solid, loyal community can definitely enhance your local SEO activities. Testimonials and case studies, especially in a video format make people believe in your business more than they would otherwise. If your focus is placed on helping and adding value to the lives of local
communities, they are sure to want to do business with you in the future.
With that said, Local SEO Marketing can be a great source of leads for
any company. Follow the above 8 tips and you are sure to generate
greater awareness for your local business. Alternatively, it would only
help to seek the help of a professional in your locality.
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