ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Local SEO Strategy for Generating Leads

Updated on December 30, 2019
sdadigitalmarketing profile image

Spicetree Design Agency (SDA) is a leading advertising and Digital Marketing Agency based in Mumbai and Chennai.

Local Search Engine Optimization
Local Search Engine Optimization

Does your business cater to people within your locality? Or perhaps your city? In this case, your business is local in nature. This calls for an exceptional local SEO strategy to set your business apart from your competitors.

Google’s local search is the way people are able to discover businesses around them which demands the need to optimize your business on Google’s Local Search with key local SEO tips.

Local search is taken rather seriously by Google in order to display more accurate listings of its search results. Yet many small businesses fail to leverage local SEO. On the bright side, however, the right local SEO tricks could always work in your favor and boost your local SEO rankings.

If you make the right investments in building your brand's reputation, you could easily build a loyal customer base following 8 SEO lead generation techniques to skyrocket your SEO results.

  1. Listing your business on Google My Business

    One way to get Google acquainted with what you do is to list it on Google My Business. This puts your business on the map (talking Google Maps here) which ensures that your details appear when people search for businesses like yours in your local area.

  2. Pay attention to your website skeleton

    Whether you’re running a shop or a local hospital, a crisp and clear website conveys the essence of your products/services and where you are located.

    In case you are a bricks and mortar business, a simple website with your name, address, phone number and business hours take care of your rudimentary local SEO parameters. Additionally, a separate page for every product or service you provide makes it easy for Google to understand what your business has to offer.

  3. Adding Professional Listings

    In case your business involves services through qualified professionals such as doctors and plumbers, a separate page dedicated to these qualifications and specialty could add significant amounts of credibility. This makes your staff visible when people seek professional services in
    your local area. This information will also appear on Google Maps so your business will be searchable visually as well as via organic searches.

  4. Building Citations

    Citations are online directories that provide information about your business. Google My Business is one of them. Greater the number of citations that endorse your online business, greater the social proof attributed to your business and hence, better online rankings. Besides local directories, you could also list your business details (NAP) on relevant blogs and industry-focused directories.

  5. Garner Great Reviews

    Reviews are amazing tools for your lead generation efforts in that they form great social proof that your company is appreciated for its products/services. The better your reviews, the more likely people are to subscribe to your business.

    Some great and often viewed review platforms are Google My Business (GMB) and Facebook. Since Google seems to prioritize GMB, you may want to focus your efforts on it by focusing on customers that already have a Gmail account.

  6. Create Quality Content

    The phrase “content is king” seems to be a rather common one across most SEO blogs. And why wouldn’t it be? It’s true after all. This is where you can leverage your local knowledge which can position you as an authority in your sector. Your content must focus on topics around your

    products and services, which can add value to your prospect's needs. People usually like to do business with professionals and creating great relevant content is perfect for building your reputation as an expert in an interesting way.

  7. Research Popular Keywords

    The keywords planner tool is an excellent way to find keywords that your content should be targeted towards. This let's you find keywords that are relevant to your business and searched on Google in high volumes. Another way of finding the perfect keywords for you is to dig through
    Googles search console data. By looking for different keywords that send traffic to your website and capitalizing on ones that don’t have any content centered around them you could stand out among searches for such keywords and boost your rankings.

  8. Share Local Success Stories

    The most important aspect of a successful business is its customers. Building a solid, loyal community can definitely enhance your local SEO activities. Testimonials and case studies, especially in a video format make people believe in your business more than they would otherwise. If your focus is placed on helping and adding value to the lives of local
    communities, they are sure to want to do business with you in the future.

With that said, Local SEO Marketing can be a great source of leads for
any company. Follow the above 8 tips and you are sure to generate
greater awareness for your local business. Alternatively, it would only
help to seek the help of a professional in your locality.

© 2019 Spicetree Design Agency

Comments

    0 of 8192 characters used
    Post Comment
    • profile image

      SaganaBala 

      14 months ago

      Nice post! Gives us the basic techniques to optimize our site for lead generation. But its just a drop of an ocean to do with your site.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://maven.io/company/pages/privacy

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)