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Different Types of Marketing and Advertising Mediums for Business & Product Promotions

Updated on August 27, 2014

After setting up your marketing goal and marketing budget, the most important action for marketing is to choose the best marketing medium for your product. There are hundreds of ways for advertisement but only a few will be suitable for your product to reach the potential customers. Remember the marketing medium is the only way to deliver a company’s marketing message and if you fail to choose the appropriate medium for your product to promote that might bring you only loss of money nothing else. So, it is very important to select the right medium so that you get the highest return on your marketing budget. To ensure this go for the most suitable marketing medium which has the most potential to deliver the marketing message to your prospective customers.

Marketing Medium
Marketing Medium
Types of Advertising Mediums
Types of Advertising Mediums

The following are the marketing tools you might consider as effective marketing mediums:

Online-Offline Ads

  • Newspaper Ads
  • Articles
  • Newsletter
  • Classified Ads
  • Social Networking
  • Yellow pages

Online Ads

  • Website
  • Email marketing
  • Google and other adwords bid
  • Search engine paid inclusion

Electronic media Ads

  • Television Advertisement
  • Sweepstakes
  • Tele-classes
  • Telemarketing
  • SMS
  • Fax broadcasts
  • Information commercial
  • FM Radio Ads

Off-line advertisements

  • Banners
  • Trade shows
  • Posters in appropriate public places
  • Contents
  • Seminars
  • Public speaking
  • Postcards
  • Door Hangers
  • Media Releases
  • Door-to-door
  • Magazine Ads
  • Special events
  • Sales letters
  • Brochures
  • Gift Certificates
  • Sign picketing
  • Business cards
  • Catalogs
  • Air Blimps
  • Window display
  • Charity events
  • Billboards
  • Flyers

Training on Internet Marketing

The most recent innovative marketing ad medium is online flash mob.

Finally all types of marketing mediums (online and off-line marketing) are not appropriate to promote all types of products. Depending on the type of products and its consumer base you need to choose the right advertising campaign. It’s always better to start with one marketing medium at the first time and observes the response of customers; you might also opt in for the way your competitors approaches for marketing. My advice will be to consult appropriate experts in the marketing world or take the help of any market research and advertising company to start your first marketing campaign. Remember it’s the marketing approach what makes a product successful in the market- your customer need to feel that you have some genuine intention to serve them and to do so choosing the right marketing medium is the first hurdle to cross in business world.


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