ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Marketing to people - selling the promise!

Updated on October 1, 2012

What people need and want.

Selling a product or service either online or offline is never an easy fate. In this article I try to bring together some of the basic human requirements that need to be fulfilled in order for a customer to even consider purchasing a product from you. Pshycologically we all have the same needs and wants - but what are they?

Imagine this, you're sitting at home at your desk or laying on the bed (like me!) trying to find a quite part of the house to work in - and you're trying to think of ways to best sell your products. Whether online or offline, there are a few common rules that apply - these rules are generally what people buy into, these dictate whom and what you are.

The first rule of thumb is that people buy promises. It doesn't matter if you're selling clothes pegs or solar panels, the promise you make is what the customer is interested in. If you promise to guarantee 30 day money back, no questions asked returns, great customer service or even to send out a fluffy toy with every purchase. Your promise is in essence your word - break it and that customer may never buy from you again - or worse they'll tell their friends!

Your customers come to you for solutions, either to fulfil their needs, desires, wants or to resolve their problems. Your products in order to succeed will need to fulfil at least one of these, or your precious potential customer will go elsewhere.

People have the desire to want and as such products that promise wealth (creation), safety, success, security, love and acceptance do exceptionally well. A customer is not just buying a product; they are buying what it fulfils. For example, a customer that buys a home alarm is buying it to fulfil the need for security and safety. Without the potential to fulfil these needs, the customer would not purchase the home alarm. Another example would be if a customer signed up to a dating site (hey it works for some people), they're doing so because it promises to fulfil the need for love and acceptance.

Customers also take other aspects into consideration before purchasing. They buy taste and the confidence you portray in your business. They buy into your identity, your certainty, your consistency and ultimately your products/services value (which isn't the same as price).

In other words, before committing whole heartedly to a product or service, ask yourself - what need is this fulfilling? Once you know these needs, then produce your marketing material around them, sell the promise!

I hope you have enjoyed my first lens :) If so, please Squidlike me.

Please visit me in my little corners of the Web.

Would love your feedback.

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)