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Internet Marketing Training in the Panda Zone

Updated on June 26, 2011

Social Media Marketing

Internet Marketing Training in the Panda Zone

The results are beginning to trickle in on the February 24, 2011 Google Panda effect algorithm changes and they are pretty significant, and confusing. The overall effects on search engine optimization and the shift in Internet marketing training, and SEO efforts or should I say re-training, are pretty astounding.

At this point, 3 months into the changes, it is quite evident that the hardest hit sectors are the Article Marketing, Affiliate Programs and Listing Directories. However, that is only the tip of the iceberg.

The Google shift from keyword and key-phrase ranking scores, into the social media emphasis, has a cadre of Internet Marketing professionals second guessing what percentage on the circle graph will the SM encompass. It goes to prove our theory that most of the so-called internet marketing professionals were not balancing their SEO strategies, they were just following the herd and relying heavily on only using keywords to get the page rank quickly and lose it just as fast.

The world going forward as it applies to SERP (search engine results page), we believe, will be weighted in the 35% percentile part of that graph solely on Social Media sites. Page trust will also remain high in the 20%-25% percentile, while the link popularity which is also in the 20% range, will gain in strength especially as the links increase from social media sites. Traffic statistics that now count for 6% to 7% will decrease slightly due to the fact of traffic spikes that will occur naturally after an interesting post.

On page keywords will also decrease from the current 5% range, because they will not be the driving forces that brings visitors, and they were only designed for the search engine spiders in the first place.

The key to success in the future will be the internet marketers that build their social media campaigns upon rock solid content delivery. Seasoned and aspiring marketers have an opportunity at this time that has never been available before.

A recent national business news poll and survey stated: Only 47% of fortune 1000 companies have a dedicated social media employee on their staff, and of that group, 50% of their campaigns are destined for failure.

Make no mistake about it, “social media” in its purest form is “information media”. It cannot be approached as an afterthought. It must be a well-planned and executed endeavor. It must be systemic and have a focused purpose. It must be designed to deliver true value to the social community.

The Panda Effect is just the beginning of the evolution from the manipulated side to the social side of the internet. You will read a lot of stories of how Google. MSN, Yahoo, Bing and a host of other search engines are failing at all the changes they are making.

Well, I don’t know how to measure failure, should I believe some fellow writing a blog in the basement apartment of his parent’s home. Or should I believe a company with a 170 billion dollar market cap and a stock trading around $530.00 a share linked to a social media that has gained 600 million avid followers in 10 years.

Excuse me if I choose to follow the money, you see, that is what Internet marketers really do. So, we don’t see the recent algorithm changes as a negative event, we see them as an opportunity to grow our business, and you should be seeing it in a positive light also.


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      Fred 6 years ago

      Always follow the money and you will find what your looking for. For good or ill will depend on what you have to give up to get it.