ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

6 Proven Ways of Generating Online Leads

Updated on July 20, 2020
reviewtech profile image

Rizwan covers health, fitness, digital marketing, technology and business.

With the situation evolving around the Covid-19, many small businesses are struggling to achieve their marketing objectives. In the present scenario, digital marketing has the potential to help out business owners and marketers looking to find new leads and customers online.

With a little research, you will find that there are many different digital marketing tactics you can use to discover new business opportunities. Don’t be overwhelmed by the plethora of information you are bombarded with. Here are some of the proven online lead generation tools for small and medium businesses:

Content Marketing

Content marketing is a surefire way of generating new leads online. It involves creating useful content about your business niche. The intent here is not to sell a product or service, but to establish your authority and trust in that domain. It is a powerful inbound lead generation tactic that is known to work phenomenally well if properly executed.

So for instance, if you provide lawn care services, then start creating content on how lawn care services can help customers in getting rid of weeds and promoting the health of their turf.

Such content generates the interest of your readers. It also encourages them to participate in discussions around issues of common interest.

Content marketing has many formats, including blogs, infographics, videos, slides, and podcasts. Choose a format that matches your brand voice and style.

You can share content on your website or through third-party websites. The latter method can be used for building backlinks to your website. Google recognizes backlinks from authority websites to your site as a key ranking factor when determining the ranking of your website.

Guest Posting

Some consider it a type of content marketing but given its effectiveness, it wouldn't be wrong to give it a category of its own.

Surprisingly, guest posting is largely ignored but the limited number of Internet marketers who do take the pain and effort of creating and submitting high-quality guest posts reap multifold benefits of the endeavor.

Guest posting can not only help you connect with new readers on other blogs, but is also a great way of earning valuable backlinks and improving your website’s organic SEO score.

A great way to succeed in guest blogging is to consistently pitch to potential publications that are relevant to your business niche. A general thumb rule is to reach out to 10 to 15 blogs for two to three post ideas.

Having a greater demand is always better than having a lesser supply. So if you get more blog owners interested, you can tell them that that post has now been published on another blog, but you have some new post ideas for them to consider.

Landing Page

A landing page is a Web page on which your visitors land from an online ad or a link in a social media post. Use it as an opportunity to make your value proposition and convert visitors into leads.

The most successful landing pages merge page design and copy to create a strong brand identity in the reader’s mind. Use headings in your page to highlight the customer’s problems and the proposed solutions. Keep the landing page short without omitting any important and relevant information about your business/value proposition. Use of bullet points is also encouraged. Include a powerful call-to-action, which constitutes actionable verbs that compel a reader to take action. Lastly, using a mix of images and videos can also help to make the landing page more engaging.

Email marketing

Some people wrongly assume that email marketing is outdated. The fact is that it is still a widely used online lead generation channel.

Email marketing works because it's simple and doesn't require serious developer skills. People also tend to stick to their email addresses and don't change them as often.

To make matters simpler, you can easily find ready to use email templates to quickly connect with your prospects.

Social Media

While it can be difficult to get started initially, there's practically no limit to the amount of traffic and leads you can generate using Facebook, Twitter, and other social media platforms once you get going.

Invest in social media that are relevant to your business. You can also lookup social media influencers in your niche and get ideas from their pages and profiles.

Google Text Ads

Google text ads are also known as pay-per-click ads or PPC ads. These ads show up as sponsored content on top of the organic search results page. Google ads are a good option if you want to instantly start generating online leads for your business.

They are also a cost-effective advertising platform. You only pay when someone clicks your ad.

Adding keywords and calls to action in the ad copy can help you optimize your ad campaign.

If there are any methods for online lead generation that have worked for you but are not listed here, please don’t hesitate to mention them in the comments below.

© 2020 Rizwan Qadir


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)