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Selling Handmade Jewelry Online

Updated on February 9, 2017

The Internet is full of opportunities for jewelry artisans.

The internet gives jewelry artisans so many new opportunities to sell their work and reach a far larger number of people. This lens gives an overview of things to consider before selling your jewelry online.

Selling online is both easy and difficult. Getting your shop set up and items listed for sale can be very simple but the fine points of writing good descriptions and bringing customers in takes time to learn.

Taking Your Jewelry Making to the Next Level

Jewelry making is a fun hobby for many people but if you're reading this I'm guessing that you either have already taken the step to sell your work or are considering it. Jewelry is a very competitive market because there are so many choices. What are the key things you need to sell your jewelry?

1) Stand out from the crowd. Having jewelry that is unique or different in some way rather than producing the same things dozens of other artists are doing is the best way to stand out.

2) Keep an eye on trends. Don't follow them slavishly but if a certain color is really hot or a type of jewelry (say cuff bracelets) is really popular try working it into your line but do something fun with it.

3) Show your personality. Make your own personality and sense of style a vital part of your jewelry. If you wouldn't want to wear it then you really shouldn't be making it.

4) Be professional. You are now running a business, organization and planning are important and matters to your customer.

Marketing and Promoting your Jewelry

Here are the 5 things that have worked best for me in promoting my jewelry.

1) Wear your jewelry. When you're out in public, whether at work, shopping, dentist's office etc. wear some of your jewelry designs and be prepared to hand out a business card to anyone who compliments them.

2) Write good descriptions and take good photos. Online the only thing your customer has to go by are the photos and text of your listing. Give them as much information as you can, including materials, size, inspiration, etc. Check out this article of tips of photographing your jewelry.

3) Blogging. You can get a free blog from Blogger or Wordpress, talk about your jewelry, design process, new materials or colors you're working with, etc. Give your customers a face and personality to associate with your product and get them interested in what you're going to do next.

4) Squidoo! I love Squidoo you can make lenses on yourself, your company, individual jewelry lines, jewelry advice, etc.

5) Social Media. Talk about and share your jewelry on sites like Facebook, MySpace, Ning,, Stumbleupon, etc.

Bonus: Don't overlook running ads on other websites. Project Wonderful, Google Adwords, and Facebook Ads are all affordable ways to run advertising within a budget you set.

Pen a Message - Leave your comments or questions here.

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    • profile image

      Tiffany 3 years ago

      Great info!

    • profile image

      Kecubung 3 years ago

      Do you have more great arltcies like this one?

    • profile image

      Daiana 3 years ago

      This ponstig knocked my socks off

    • Tricia Deed profile image

      Tricia Deed 4 years ago from Orlando, Florida

      Very helpful information. Good reference lens.

    • slee13579 profile image

      slee13579 4 years ago

      Very helpful! Thank you for all of the great info.

    • profile image

      IvySong 5 years ago

      This looks so unique and beautiful! I also made my own jewelry and I like special things and being different! Here is my article:

    • Sheryl Westleigh profile image

      Sheryl Westleigh 5 years ago from Maine

      @Linda Pogue: If all your items are a cohesive brand then you don't need separate stores. So handmade jewelry and xmas ornaments that have a similar theme and similar target audience then it's better to keep them together in the same shop. Vintage items rarely work well with handmade unless you are using vintage materials in your handmade items or they have a retro look that matches the era of your vintage items.

    • Linda Pogue profile image

      Linda Pogue 5 years ago from Missouri

      I am in the process of setting up an Etsy store. Is it necessary to create more than one Etsy store if you have a wide range of products, such as hand-crafted jewelry, hand-crafted Xmas ornaments, and vintage items? I would love to know your thoughts on this. Thanks and blessings!

    • Teapixie LM profile image

      Tea Pixie 5 years ago

      This is timely! I would like to set up shop on without creating a divot in my finances. ;) Thank you so much for all of the links.

    • profile image

      ColleensJewelryCollection 5 years ago

      Great Lens ... Just the information I was looking for!!

    • profile image

      BeadCatz 5 years ago

      I love your designs. They reminde of the sea.

    • profile image

      denis-lupu 5 years ago

      Hi there,

      I started a gemstone jewelry site about 2 month. I promoted my site via social networks facebook, twitter, pinterest, digg, and others. I got some traffic but the real traffic I get from adwords and facebook ads, in the end beside traffic I got a huge bill with few sales. I would appreciate very much any suggestions .

      Thank you.

    • steph-naylor profile image

      steph-naylor 5 years ago

      Thanks for sharing Lens! This lens was just what I was looking for

    • gamrslist profile image

      gamrslist 5 years ago

      cool lens i enjoyed don't know if you noticed but some of your Flickr pics aren't

      showing .thank you for sharing

    • gamrslist profile image

      gamrslist 5 years ago

      cool i enjoyed this very much thank you for sharing

    • profile image

      adrian-durham-7 5 years ago

      Great info, selling online is all about promotion and links. Good relevant link directories like are essential.

    • profile image

      anonymous 5 years ago

      HI, I liked you blog, very nice! Can you like mine too when you get a chance -- I am new at this!

      Thanks so much!

    • gemmawild profile image

      gemmawild 5 years ago

      Very useful tips here, thank you.

    • mihgasper profile image

      Miha Gasper 6 years ago from Ljubljana, Slovenia, EU

      Nice info. We too often forget making jewelry is not enough. We have to find the buyers too.

    • theholidayplace profile image

      theholidayplace 6 years ago

      Great info, top lens, thanks for sharing

    • Sheryl Westleigh profile image

      Sheryl Westleigh 6 years ago from Maine

      @designsbyharriet: You have to have something that sets you apart from other sellers. Either a unique look to your jewelry or a different way of presenting your jewelry. Some way to stand out from the crowd.

    • designsbyharriet profile image

      Harriet 6 years ago from Indiana

      The internet is full of jewelry sellers. I've been trying for years without any success. My shows and home sales are what bring in the money. My Etsy shop serves as a website to view not to buy. Have yet to find the secret of Etsy success with so many jewelry designers on that site.

    • profile image

      anonymous 6 years ago

      Thank you for information.

    • profile image

      ionlabs 6 years ago

      Good resource

    • profile image

      adyculi 6 years ago

      Lot of good information. thanks!

    • cdevries profile image

      cdevries 6 years ago

      Good information - thank you. I'm thinking about taking my collage jewelry pro, so found this very useful.

    • Blackspaniel1 profile image

      Blackspaniel1 6 years ago

      Nice lens

    • profile image

      Tanami 6 years ago

      Whilst jewellery is not my thing I think this lens if very useful to those who do likewise. I have recommended it to a friend already

    • profile image

      Traceeshobbies 6 years ago

      This is very helpful information!

    • jadehorseshoe profile image

      jadehorseshoe 6 years ago

      Good Info!

    • profile image

      scan88 6 years ago

      thanks share

    • profile image

      PamPeterson 6 years ago

      This is a great resource, thanks!

    • profile image

      anonymous 6 years ago

      'thumbs up' for the material you provided on your lens.

    • profile image

      NellinShoppi 6 years ago

      Really awesome and helpful lens! I will thoroughly browse it trough!

    • profile image

      Scarlett_Jewelry 6 years ago

      Great info here! Thanks!

    • IDK10 profile image

      IDK10 6 years ago

      Great lens. very helpful..


    • adamfrench profile image

      adamfrench 6 years ago

      Impressive lens, thumbs up

    • Adinantiquejewe profile image

      Adinantiquejewe 6 years ago

      Great tips and ideas on selling online.

    • Close2Art LM profile image

      Close2Art LM 6 years ago

      great pointers thanks for sharing, love the jewelry, great pieces...:)RWJR

    • Linda Pogue profile image

      Linda Pogue 6 years ago from Missouri

      Good information! I love making my own jewelry and have sold some of it. Maybe it is time to go online with it. Thanks!

    • profile image

      JoeSteinbeck 6 years ago

      I knew someone who made their own stuff and sold it online too. It worked out pretty well for them, I think.

    • profile image

      anonymous 6 years ago

      Wow!. Great Lens, I am seeing a different side of jewelry. Please give us more, and also visit my lenses for free help with life

    • profile image

      Himpex 6 years ago

      It is not an easy job to sell online as it depends on various things like Use friendly website, Image quality , uniqueness and freshness of product and competitive lowest price.

    • DailySkin profile image

      DailySkin 6 years ago

      nice...thanks for this lens! :)

    • profile image

      AigulErali 6 years ago

      Thanks for all of the great resources!

    • profile image

      watercat87 6 years ago

      Nice lens. I sell handmade jewelry and figurines on Etsy.

    • profile image

      niyasparoli 6 years ago

      nice work...

    • profile image

      niyasparoli 6 years ago

      nice work...

    • profile image

      alkebruns 6 years ago

      thank you, very good ideas. cause I also sell handmade jewelry. see "KONPLOTT"

    • robinrags profile image

      robinrags 6 years ago

      Lovely lens ... thanks!!

    • profile image

      anonymous 6 years ago

      I sell on etsy too but not jewelry. Love that place, even if it is slow right now.

    • profile image

      theprintcenter 7 years ago

      Really nice lens! Lots of useful information for people looking to sell things online.

    • profile image

      moonlitta 7 years ago

      I'm sure your advice will be of great use to lots of people!

    • pheonix76 profile image

      pheonix76 7 years ago from WNY

      Nice lens. :)

    • profile image

      careermom 7 years ago

      Lots of useful info.

    • profile image

      diamondzulusa 7 years ago

      nice collection.....

      it's really cooll

      i have also some loose diamonds collection just 1 time see it

      it's useful to u

    • profile image

      Lakota429 7 years ago

      Great lens! Thanks for all the wonderful info! Annie~

    • profile image

      Lakota429 7 years ago

      Great lens! Thanks for all the wonderful info! Annie~

    • UKGhostwriter profile image

      UKGhostwriter 7 years ago

      Very inspirational

    • JeanJohnson LM profile image

      JeanJohnson LM 7 years ago

      I enjoyed reading this lens, thank you for the advice. ;)

    • saraih26 profile image

      saraih26 7 years ago

      I'm going to take time to read some of your advice. I am new to this kind of selling and squidoo as well.

    • profile image

      anonymous 7 years ago

      I'm planning to sell handmade jewelry...thanks for your tips

    • CashInTheHand LM profile image

      CashInTheHand LM 7 years ago

      Informative, thanks for you ideas.

    • shush lm profile image

      shush lm 7 years ago

      Great lens! maybe you'd like to see some of my Jewelry

    • profile image

      M_Farid 7 years ago

      great lens and nice collection of jewelry, I'm thinking about starting my own line of jewelry, what do you think about dreamlandjewelry , as they have a great collection and competitive prices, i want to start something like this.

    • Bluesssman profile image

      Bluesssman 7 years ago

      Very nice lens!

    • profile image

      anonymous 7 years ago

      Pretty Jewelry. I wish I had better eyesight to be able to do it too. I'm much better at creating t shirts on Zazzle!

    • profile image

      tssfacts 7 years ago

      Beautiful jewelry. I used to make my own earrings a while back when I owned a craft shop. This has given the desire to start making some more. Great information.

    • profile image

      anonymous 7 years ago

      Cool lens! Thanks!

    • profile image

      babygirl3605 7 years ago

      Thanks I have three shops online and not a lot in them. I just really started thinking of it as a business. Now I am getting better at it. Your lens is a really good eye opener for me. Thank you.

    • profile image

      Filissa 7 years ago

      Wow, It was very useful lens. I´m thinking about making my own shop in Etsy now.

    • WickedlyWired profile image

      WickedlyWired 7 years ago

      wonderful lens with great advice. Thumbs up!

    • lasertek lm profile image

      lasertek lm 8 years ago

      I never really thought that handmade jewelry would become a hit online. Much to my surprise, a lot of women (in particular) are fond of buying unique jewelries. This lens is very helpful for those who are planning and are starting to sell handmade jewelries online. 5*

    • profile image

      anonymous 8 years ago

      A great Lens with so much help and Information on selling Jewellery from Home, a well deserved 5*.

    • celticstuff profile image

      celticstuff 8 years ago

      I love sites like Etsy it lets me buy unique pieces that I do not have to worry about someone else having to wear when I go out.

    • Eklectik1 profile image

      Eklectik1 8 years ago

      Great info in this lens...5*****

    • profile image

      Acraftshop 8 years ago

      I liked your lens a lot. There is so much to learn and not enough time, but you've given a lot of useful information. Thanks!

    • JohnSBrana LM profile image

      JohnSBrana LM 8 years ago

      Great resources on selling handcrafted jewelry! Thanks for sharing.

    • profile image

      anonymous 8 years ago

      This is an excellent example of a genuinely useful lens on Working from Home - blessed by an Angel.

    • profile image

      anonymous 9 years ago

      Definitely 5*! Lovin' this lens.

      - Candice of Artsy * Tartsy * Jewels

    • profile image

      BirkeloArt 9 years ago

      Thank you for all the info and resources. I wouldn't have known about most of them if not for your helpful lens. The power of Squidoo, huh?

    • profile image

      KimberlyDawnWel1 9 years ago

      Great tips! I especially agree with the statement "be professional." Customers will only take you as seriously as you take your work.

    • profile image

      anonymous 9 years ago

      very creative and impressive!

    • profile image

      badmsm 9 years ago

      Thanks for the great info!

    • CrypticFragment1 profile image

      Tammy Winand 9 years ago from McleodGanj HP India

      hi Noadi love the purple text! thanks for sharing the resources