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SEO for Ebay Stores

Updated on August 4, 2017
Kiwisoutback profile image

As an eBay seller since 2005, we have some collective wisdom under our belts! We've shared some advice here. Hope it helps.

Increase Your Search Engine Traffic and Customer Base with SEO for Your Ebay Store

SEO can greatly increase your Ebay store sales and help customers find your business. SEO, or Search engine optimization can increase your traffic and make your Ebay store a more respected, viable business on the internet. So how do you start? You'll need keywords, backlinks to your Ebay store, and many custom landing pages on and off the site to a be formidable competitor, and you'll also need to write. The effort is well worth it, and you'll increase your bottom line and customer base exponentially.

Ebay auctions index beautifully in search engine results. Type in something like "Nautica shirt XL" and you are bound to get some eBay listings mixed into the results. Right now as of writing this, I see the top two results are Ebay auctions! How is this important to you? EBay is only a small fraction of your potential buyers. There's a whole other world of internet users out there! You can bring buyers into your eBay listings by using the appropriate keywords in your title and listing.

What brings search engine traffic to your eBay listings?

-The proper keywords

-Plenty of copy, at least a few hundred words per page (preferably even more, in the 1500 words range)

-Multiple use (but not overuse) of keywords throughout your listings, especially the top (don't exceed 2.2% keyword density)

- eBay's Reviews & Guides

- About ME Page

- eBay Blogs (now defunct -- but you can still create your OWN blog)

- Your own personal blog

- Outside links to your eBay user ID or store

- Online articles

Try using eBay's blogs to promote your items. They index in the search engines well, and are a great forum to tell buyers about your products.

Google Base

If you have an eBay store, there's much more you can do to increase your sales. First off, Google Base will be available to you. This can increase sales dramatically.

Have You Utilized SEO for your Ebay Store? - How much has it helped you?

If you've done some SEO for your store, how much has it helped you?

How much has SEO helped your Ebay store?

See results

About ME Page

Tell customers more about your business, what you sell, and why they should buy from your Ebay store

Your Ebay About Me page can bring in considerable traffic and be a great landing page for your store if you utilize it correctly. There's no character limit to the amount of text you can put on your page, so fill it up!

Why should you create a great About Me Page? First off, customers on Ebay expect to see an About Me page. If you don't have one, that kind of raises a red flag. It will also produce that little "me" symbol next to your user ID. Believe me, it gets loads of clicks. Your about me will also be a big landing page for your business in search engines. When someones searches for the name of your store through Google, the first two results will be your store and your about me page, or sometimes you're my world page (which is equally important).

So what should you put on your About ME page? Keywords, of course, are very important, but you'll want to put information on the page that will make readers want to stick around, read it, and head to your store. Go ahead and include a little information about yourself, but people are more interested in the products that you sell and your business. They want to find out if you're trustworthy, and read your policies. They also want a good example of what you sell, so include photos of some of your best items (along with links to that section of your store) on your me page.

Still having trouble creating your page? See more tips on making an about me page here.

Use caution!

Many traffic/SEO sites claim that they can bring your loads of traffic for a fee, or for signing up to their program. Some make you surf for "credits" to gain traffic, but it's not targeted, and search engines will penalize your website. Stay away from these black hat methods and just use natural SEO to increase your rankings.

Reviews and Guides

Extra inlinks and exposure for your Ebay store with Guides

I know I've stated this elsewhere about Ebay Reviews and Guides, but used properly, they can really be a big traffic earner. While Ebay owns the content of your Reviews and Guides, search engines love them. The reviews section of Ebay will help you build your reputation in the reviews and guides field, boosting your number, while the guides are where the real SEO comes in.

Ebay allows 4-5 custom pages in your Ebay store, which isn't really enough to properly market your store. That's why the Guides section will help you expand your SEO efforts. For the best results, you'll want to create guides on a topic that has something to do with the products that you sell. If you sell camping gear, pick a brand that you sell regularly, and tell them the features of the tent. Text link to your store (specifically the section that contains the product) with the anchor text being the name of the product, and you will definitely receive some traffic. You'll also be boosting your search engine presence, and adding incoming links from the Ebay site to your store.

Ebay Blogs

Bring in outside traffic to your buyers, store and gain credibility

You'll have more flexibility with the HTML on your Ebay blog than with Guides, but used in combination, you'll have a lot of luck with these. Just completed an Ebay guide? Blog about it, and link to your guide. Not only will you get some votes, but you'll be creating a link to your guide, increasing your chance for success.

So what should you post in your Ebay blog? Tell the world about your newest auction items, and describe them until your fingers bleed. Use descriptive words, link to your store, include photos, and link to some of your other blog posts.

At first, you may notice that you won't have much traffic to your blog, but it takes time for search engines to notice your blog. After a few weeks of regularly posting, your posts will be indexed quickly with search engines, and outside buyers will begin to find you. Remember that your customers can read everything that you write! Keep a business focus.

Gain More Outside Traffic and Customers

More places to get backlinks to your Ebay store

The places listed above are excellent ways to get inlinks to your Ebay store, but they are all within the Ebay domain. It's not a bad thing, you need these types of links for good Ebay search engine optimization as well, but backlinks are even more important.

You can also start your own external blog (separate from your Ebay blog). The benefit of this is that an external site will be linking to your store, and will provide additional SEO advantages. Whether you'd like to host your own blog or use one of the free blogs that are offered by sites like Blogger is up to you, but most people see better results by hosting their own.

Forums are another place to advertise your niche and gain some links. With forums, it's more about the traffic than the link. Visit forums related to your niche, and find a way to creatively (hint: be helpful, don't spam) work your link into the forum. You can always add your signature link so every post will link to your store.

© 2009 Kiwisoutback

Do You Have an Ebay Store That You've Optimized for Search Engines? - Tell us about your Ebay store, or ask a question!

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    Post Comment
    • Kiwisoutback profile imageAUTHOR


      6 years ago from Massachusetts

      @TreasuresBrenda: Auctions used to get great search engine exposure a few years back. Now, it takes a LOT more work.

    • TreasuresBrenda profile image

      Treasures By Brenda 

      7 years ago from Canada

      Thanks Bill. I've been working at making sure the important keywords are in the forward part of my title. I've been given the understanding that Google doesn't necessarily crawl the entire title...

    • arperinos profile image


      7 years ago

      excellent lens, thank you !

    • FanfrelucheHubs profile image

      Nathalie Roy 

      9 years ago from France (Canadian expat)

      Great tips as usual, thanks for sharing

    • profile image


      9 years ago


      squidoo have provided always good and informative post:)

      eBay stores are really a hot business of today and if SEO of it will be strong then success will be not much far from any one...

      thanks for sharing such good points with us:)


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