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What is SEO, Search Engine Optimization?

Updated on June 20, 2013
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1. Go to Google Search and type in the words "SEO tools".

2. Take a look at the search results for seo tools. On this first page you will see online businesses, webpages and websites that are all trying to attract you to click on them based on their titles and descriptions of what they are offering you with regard to the term you searched for which was seo tools.

3. Are you enticed to click on one particular webpage rather than one of the others? Do the key words that they used in their title or description make you want to click on their website to get the best information on your topic?

Result: The website appearing first in the Google listings, on the first page of the search results, is the website utilizing great Search Engine Optimization (SEO). On their website they have optimized their webpages to contain the most information and topics about the information you requested which was seo tools.

So now you have the answer to the question What is SEO. It is an abbreviation for Search Engine Optimization. Basically, the business of trying to make your website appear as close to the first page of Google results that someone will see when they search the web.

If I own a website design company and I am trying to attract customers to my company's new website to see my work, the services I offer and my pricing. I want my company website to appear on the first two pages of the results when someone types "website design companies" in Google search. Well, currently, when I type the phrase "website design companies" in Google there are 301,000,000 websites that appear in the results. WOW! What chance do I have of someone finding the terrific website I created for my new website design company? Three hundred million to one to be exact, which are also your odds of dying in a shark attack - 1 in 300,000,000.

Unless, of course, I learn how to SEO! By using Search Engine Optimization, I will make my website search engine friendly with the use of keywords, backlinks, traffic, titles, descriptions, content and more.

The Key now is How To SEO Your Webpages

In America alone we perform 20 billion web searches a month. When you entered the term seo in the Google search, how many pages in the Google results were you willing to browse through before you found a website description that you thought looked good, informative, and made you click?

Statistics show, most people don't even go to the third page of results most of the time! So, the goal for you is to optimize your company's website or webpages so that they appear in the first few pages of Google Search results. This is called search engine (Google) optimization.

How to SEO

The best advice I can give for learning how to SEO is to purchase a book that will walk you through the SEO process. It is not a 1,2,3 process, and with a book you can learn gradually and spend an hour or so a day learning and implementing what you've learned on your website. One book I have found very useful is Search Engine Optimization for Dummies. I am a big fan of the entire "Dummies" line of books, and in particular their internet and online business books are terrific. They are a wealth of information and provide some easy do-able steps that will make a difference in your website almost immediately, as well as provide a ton of in-depth information on the entire SEO process. In addition, there are many online tools that will teach you the basics of Search Engine Optimization. Just Google SEO and you'll find many websites, products and services to help you learn the basics.

How to SEO is a complicated topic, but there are 3 main areas that are most important: content, keywords and backlinks. You will often hear the phrase "content is king", because original content is what will drive organic traffic to your website. You will want to focus your energy on learning about each of these topics and how to implement them successfully on your website.

Below is a description of each of these top three important factors for successful seo marketing, as well as links to website tools that will help you check the current keywords, backlinks, and content of your website that might need tweaking.


Keywords. It's important to have well chosen phrases and keywords on your website that directly relate to your business, product, or webpage content. The goal is to narrow down what words people would use to search for your service or business or product, and then incorporate those key words into the content of your webpage, repeatedly. You must target these specific keywords so that the search engines can find your site. For example, if I have a travel website and the only time the word travel actually appears is in the title of my website I am not making the best use of keywords. Use an online tool to check the keyword density of your website.


Backlinks. Backlinks are basically just other places on the web that have a link to your website. For example, if I were to put a link on my travel blog to your website design company's website, the link on my travel blog would be considered one of your backlinks. Google and other search engines use this information when rating your website pages and when considering if your webpage should be given a front page spot on the Google search results page. Use an online tool to check the backlinks to your website.


Content. Not just content, but Original content is the most important element of a great website, blog or webpage, and an important part of seo. Over and over you will hear the phrase "Content is King" when talking about successful seo and blogs, websites or webpages. Most importantly, the content must be original, not copied from somewhere else!

Why Should I use Search Engine Optimization?

In a nutshell, if you don't use SEO in your marketing plan the traffic to your terrific new website will be non-existent and your website will be invisible to search engines such as Google, Yahoo, Bing, AOL and others. Therefore, effectively using search engine optimization will mean the difference between being in the top page results of a Google search or being the 300 millionth webpage listed in Google search results, and could be the difference between the success or failure of your online business!

Mastering Search Engine Optimization is a key tool to the success of your business, brand, or website. Here is a fun google tool to see what people all over the world search for, including top ten lists for the fastest rising searches for food, drink, people, brands, places, sports, electronics and more. This information can be very useful for your business and business planning.

Good luck with SEO and your online business!

How To SEO Comments

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    • MomsTreasureChest profile image

      MomsTreasureChest 4 years ago

      Thanks Vickiw, there's so much to learn, every little bit of added info helps!

    • profile image

      Vickiw 4 years ago

      Wow, this is a great Hub, and something I will read, and try and figure it out. It seems to be a really important aspect of knowledge needed to be successful in what we are doing. Thanks for writing this! Look forward to reading more of your lovely Hubs.

    • MomsTreasureChest profile image

      MomsTreasureChest 4 years ago

      Thanks arielgiao, I recommend the "dummies" book for search engine optimization, it's full of information.

    • MomsTreasureChest profile image

      MomsTreasureChest 4 years ago

      Thanks btrbell, there's so much to learn!

    • btrbell profile image

      Randi Benlulu 5 years ago from Mesa, AZ

      This is a great, comrehensive hub! I appreciate all the links. some of them seem very useful. I use an seo plug in on my website and I can really see the difference without it when I publish on hubpages! Thank you for all the great ideas!