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Starting Your Own Internet Business: A Step-by-Step Guide

Updated on November 6, 2014

Start Your Own e-Business: A Useful Guide to Achieving Internet Success

Start Your Own e-Business, from Entrepreneur Magazine's Startup Series, is a comprehensive guide for anyone who is considering trying to make money on the Internet. Author Lynie Arden touches many bases in describing what it takes to achieve success online, and the book is now on its second edition (ISBN: 1-599181-92-4).

Solid Information Aimed at Newcomers to Internet Commerce

Are you a small-business owner just now coming to the Internet in hopes of generating more cash? Or perhaps you are one of the millions of people who don't have a job -- or are underemployed -- and are seeking to start something on your own because there is no one hiring? Or maybe you are concerned that you may get laid off, so you are looking to get something going on your own just in case?

Well, Start Your Own e-Business is a good place to begin if you are seriously considering doing something solid on the Internet. I don't mean trying to make money by selling ''get-rich'' schemes or ''secrets of the wealthy'' plans. That's not what this book is about. It's a how-to book for people who are serious.

If you are already an entrepreneur, author Lynie Arden has put together a pretty comprehensive view on how you can expand your business to the Internet. She provides plenty to think about for brick-and-mortar businesses who are weighing moving to the Internet -- You can save costs but some consumers still feel more comfortable knowing that there is a real-life store standing behind the sale, for instance.

She also provides a good basic discussion on building a website, exploiting affiliate programs and driving customers to your site.

Are You Ready to Start Building Your Own e-Business?

Ten Deadliest Mistakes in Web Design

This Chapter Alone is Worth the Price of the Book!

If you are going to build a website -- or have one built -- this book's list of things to stay away from is absolutely invaluable.

A disabled back button; a hard-to-navigate design, no contact information...Oh, yes, author Lynie Arden hits on all the things that drive visitors crazy. I counted and I have run into five of the 10 no-nos on sites this week! For instance, one of the libraries I go to regularly doesn't list its hours on the home page. It puts the hours under a subhead that isn't obvious, so I have to search every time to try to remember where it is located. What's the point of that? If you want to attract customers does that make sense?

I really think that anyone who wants to have a profitable website would do well to buy this book, make a giant list of her top ten bugaboos, and place it where it can be seen every day!

Snazzy E-Mail Signatures, Sticky Pages and Sharp Polls!

Building and Keeping Web Traffic

As I was reading this book I marked down the pages that contained information I thought would be really useful to someone who wants to be an online success, and looking back most of them dealt with one topic: Attracting Internet users and making sure they come back.

Start Your own e-Business has numerous chapters on this topic, which argues that it is surely the most-important ingredient in your chance of success.

Some of the tips are pretty basic -- add a signature to your e-mail announcing your business, join online discussions about your field. But have you thought about classified ads? Or how polls could attract visitors? And what about a blog?

There's plenty more tips and advice in these sections, and I imagine that anyone who is working online would find them useful.

Affiliate Programs, Search Engines and Accepting Credit Cards

I found the book's chapter on affiliate programs to be very concise and clear, listing both the advantages of generating cash as well as the danger an unreliable affiliate can have for your reputation. It's well worth perusing this discussion before slapping any affiliate code on a website carrying your name.

The book also addresses how to get listed in the major search engines, and whether it really is worthwhile to pay for faster consideration (Hint: It may well be.)

There's plenty of other good information, including how to choose your domain name and web host; how to accept payments online; how to tap international markets and much more. Sprinkled throughout the book are small boxes of information with quick tips, advice and warnings that I found very useful.

Venture Funding and Many Interviews!

Zappos,, Giftree and More!

There were a few flaws to the book.

The pages dealing with seeking out venture funding seemed a bit out of place . It was almost like the author (or publisher) just felt like any book about business needed to discuss venture funding, so they just stuck it in. It read like filler text that could go into any business start-up book, whether online or not.

The other thing that started to grate on me were the many pages set aside to interviewing entrepreneurs who have been successful online. Almost a full third of the book's text is turned over to Question-and-Answer profiles of entrepreneurs who started businesses including Zappos, Autobytel and Some of their experiences are interesting and may even be inspirational, but the Q-and-A format just felt like there was a lot of filler mixed in. If they had included only half of the 16 interviews in the book I would have been happier.

Even so, anyone coming new to the e-business world would find this a good introduction and guidebook. After reading this you should have a clearer idea of what you want to accomplish online and what the path to success looks like.

Starting Your Own Blog on The Internet

A Companion Book That You Might Find Helpful

A blog can be a great help to any Internet business. Done right, a blog can even be a business its own. Starting Your Own Blogging Business is a great nuts-and-bolts guide to building your own blog.

Author Jason R. Rich has good tips on how to choose a URL for your blog that will be easy to remember and help attract readers, and does a really strong job explaining what you need to examine with hosting services before you choose one.

If you interested in finding out more, here is a more detailed review of Starting Your Own Blogging Business that I have written:

Start Your Own Blogging Business: a How to Build a Blog Guide
Start Your Own Blogging Business, from Entrepreneur Magazine's Startup Series, is a comprehensive guide for anyone who wants to make money on the Internet th...

Are You An Online Entrepreneur?

This book is aimed at people who are seriously looking to start doing business online. Is that you? Or have you already begun?

Where Do You Stand in Your Plan to Go Online?

See results

More Resources For Would-Be Entrepreneurs!

Entrepreneur Press has published well over 150 books aimed at helping people become successful with their own businesses. In addition to the Startup series, the company published the No B.S. books as well as a series of 50 guides on how to start your own business in each of the U.S. states.

In other words, no matter what kind of business you are interested in Entrepreneur Press probably has published a book that can help you. Check them out below!

Midas Touch: Trump and 'Rich Dad's Kiyosaki on Being Your Own Boss!
Donald Trump, the famous real estate developer and TV star, and Robert Kiyosaki, best-selling author of the ''Rich Dad, Poor Dad'' series of motivational boo...

Warren Buffett Invests Like A Girl: A Great Guide For Investors
Billionaire Warren Buffett and the women of the world have one thing in common: They are better investors than the average man. That's what the jacket copy o...

About Goldenrulecomics

We are a father-daughter team who have been posting to Squidoo for more than three years. To find out more about us and what we write about please see this:

Of Comic Books and Family Vacations: Who is GoldenRuleComics?
Who is GoldenRuleComics? Actually, the better question is who ARE GoldenRuleComics! I am the father of a teenage daughter, and we live in New Jersey. I hand...

I've already explained that I think this book will help you if you want to begin an online business.I'd love to hear what other people are doing to become successful Internet entrepreneurs. Please share your thoughts. Thanks!

Are You Thinking of Starting an Online Business? - Or Have You Already Begun?

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    • Heidi Vincent profile image

      Heidi Vincent 4 years ago from GRENADA

      Nice review. Good of you to include the not so great stuff about the book too.

    • profile image

      JustWakeUp 4 years ago

      Great blog posts.

    • takkhisa profile image

      Takkhis 4 years ago

      Thanks for sharing this informative lens. I do make money online by writing articles and designing web page.

    • John Dyhouse profile image

      John Dyhouse 5 years ago from UK

      Some useful information, thanks

    • rasnasah profile image

      rasnasah 5 years ago

      very Informative.I am still learning.Thanks a lot .

    • Cari Kay 11 profile image

      Kay 5 years ago

      I have a website that isn't really a 'business' but I found some good tips here. Thank you! Happy New Year!

    • SimonJay profile image

      SimonJay 5 years ago

      Great stuff on this lens but i don't use godaddy

    • mrkensworld profile image

      mrkensworld 5 years ago

      Great lens with some important basic information. It takes some time, but if people will commit to it the rewards are great. Most people just need more skills, stay focused and take consistent daily action. This produces consistent results. Skills are crucial so I started a lens about simple internet marketing skills. Please let me know what you think :-)

    • Gloriousconfusion profile image

      Diana Grant 5 years ago from United Kingdom

      Helpful - angel blessings from me

    • SailingPassion LM profile image

      SailingPassion LM 5 years ago

      very useful :-)

    • profile image

      marketingablog 5 years ago

      Got to say a nice step by step blueprint for starting an online business. Keep up the good work

    • jethrosas profile image

      Jethro 5 years ago from Philippines

      I already started but still finding ways on how to expand and earn more. Nice lens! :)

    • profile image

      internetexpertinfo 5 years ago

      Great lens

    • spartakct profile image

      spartakct 6 years ago

      Nice lens!

    • cogentcoach lm profile image

      cogentcoach lm 6 years ago

      really informative, I plan on revisiting and continuing to read, thanks!

    • profile image

      Tanami 6 years ago

      Lots of good info here and some interesting books. I will be back to read more.

    • Countryluthier profile image

      E L Seaton 6 years ago from Virginia

      Great information here. Thanks business squid!

    • profile image

      JoshK47 6 years ago

      Quite some excellent suggestions! I don't really have my own "business" outside of working on Squidoo and my t-shirts on RedBubble, but very good resources here! :)