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Write a Marketing Research on a New Line of Products

Updated on September 2, 2020
Marketing
Marketing

There are times when, out of the blue, an idea regarding a new product suddenly pops into your mind. Usually, when this happens and you believe that what you have is a very great idea, you just get all excited. Suddenly, you have this desire of wanting to do something about it while you have the enthusiasm for it. However, in times like these, you cannot choose to act without any knowledge of what you are getting into. Before doing something about your idea, you would need to conduct market research first because you have to determine how the market will accept your product. Find out what is trendy and what is not. Find out if people even do go for trendy or if they are currently focusing on items that are necessities. Doing market research will help you make the needed adjustments to the product or service you have thought of. To write one, just read the guidelines below.

  • Take a look at your product. What you would need to do is to research on regarding the probable cost and desirability of your product. Also, you would need to find out more on your probable competitors as well as the target market that you are planning to focus on.
  • Research your target market. It is very important to find out your target market's interests, likes, and dislikes. You must consider their demographics like age bracket, sex, status, educational status, etc. When you have figured out a specific target market, you may start conducting surveys and interviews with friends who belong to the same demographic. Ask them how they feel towards your product. See how they respond to it. Things that you would need to know include their willingness to buy your product given the competition, their income, etc. Their feedback is important because they represent your target market.
  • Research competitors. Of course, you have to know if existing companies who manufacture the same products are doing well with their own. See if you can learn something from their strategies and mistakes.
  • Do the necessary adjustments. Now that you have the necessary information regarding your product, you can start determining the changes that should be made to your product, if there is any. If you find yourself having too many issues, you may have to think twice about continuing with this.
  • Begin writing. If you are confident that you may continue with your plans, you may now begin creating the report. Put in here all the details of your analysis - why you think your product will work despite the threats in the market, what new features it can offer, etc. Then, start making a marketing plan detailing how you will be able to proceed with your product launch.

Launching a product may be challenging since the market can be quite unpredictable and there are definitely lots of things to consider. However, with the proper knowledge and preparation, you may just get through it and your product might just make you your first million.

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