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5 Ways to Use LinkedIn To Drive Traffic to Your Website, Blog or HubPages

Updated on July 6, 2011

Drive Traffic With LinkedIn!

In addition to being the most powerful networking tool on the web, there are many ways to use LinkedIn to drive traffic to your website, blog or HubPages.

Before you can use LinkedIn it to drive traffic, you must set up a high quality, detailed personal or business profile. Then, continue to build a network of connections. If you are new to LinkedIn, please refer to these articles for help: Linked In "New User Guide", the LinkedIn "Guide To Profile Building" and "The Power of LinkedIn - Part 1" from fellow blogger Elaine Roegge.

  • The larger your network of connections, the more success you will have driving traffic to your content.
  • LinkedIn is a business networking site, so it is best used to drive
    traffic to business oriented content.

Once you have your high quality profile compled and connection building in progress, here are 5 ways to leverage LinkedIn to drive traffic to your online content.

1) Add Links In The Website Section

Include up to three links to your website, blog and online articles within your profile in the “Websites section”. This way anyone viewing your profile will get immediate access to your content. For example:

2) Update Your LinkedIn Status Message

There is a section on your profile called a Status Message labeled with “What are you working on”. This allows you to post a brief text comment which can be updated at any time. (This is similar to status message options on Twitter and FaceBook.)

When you post a new comment, your connections are notified online and via email (depends on their preferences) of an update to your profile. Also, any visitor who stops to view your profile will see it. For example your status might read “Susan Smith added new blog post on Lead Gen For Dummies. Read it at”.

If you change your status too often, it might annoy your connections. I recommend 2-3 changes max per week.

3) Add the Blog Link Widget to Your Profile

Blog Link automatically pulls in and displays the latest blogs and Twitter updates from you and from others in your network and posts them on your profile.

Blog Link is powered by TypePad technology and supports all blogging platforms including Wordpress, Blogger, Vox and many more.

How To Use LinkedIn Groups

4) Join And Participate In Relevant Groups

Per the official Help section, “LinkedIn Groups is your destination to find and join communities of professionals based on common interest, experience, affiliation, and goals.” For example, if you are a sales professional and you like to blog and write articles about sales topics there are hundreds of group options. You can also start your own groups.

Note: Since you are trying to drive traffic, you want to participate in groups with the most members. Many have thousands and thousands of members.

In most cases you have to apply and get approved to join a group. Once you are a group member, you can participate in conversations and post news. When you participate in conversations you can include links relevant to the conversation. Even better is the News section which is like a mini version of Digg or StumbleUpon. You can enter a recommended hyperlink and add your own description.

When you participate in groups relevance and adding value are key. If you post random information and are just trying to advertise your stuff, you will likely be removed from a group.

5) Answer LinkedIn Questions

If your website, blog or online articles focus on business, answering Linked In questions can drive some traffic. Go to the “Answers” section and search for open questions that apply to your topics.

When you post your answer, include a description and link to your content in both the “website” section and the text section.

Traffic For Your Website, Blog or HubPages!!
Traffic For Your Website, Blog or HubPages!!

What's Next??

If you found this article helpful, also check out “The Top Ten Tips For Getting the Most From LinkedIn” from fellow Hubber David Nour which focuses on how to use the site for promoting you, your business and your brand.

And, check out the LinkedIn blog...


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    • scraw profile image

      sean crawford 5 years ago from los angeles

      I just joined Linkedln and am in the process of updating my profile. From what I see the profile will be very important in networking. I feel that it could really boost traffic to my hubs only after many hours of participating in forums and the like. Im still trying to figure out how well it compares to facebook or gather.

    • ShaamCA profile image

      ShaamCA 5 years ago from India

      Linkedin is a good network for all professional users ....and the post has given many useful points too ..thanks for the share

    • profile image

      alice mazzi 6 years ago

      That was very interesting and useful write-up. It is also important to have a user friendly website design and has a unique and original content before you can post it to your Linkedin account. In that way, you could gain more reputation or trust from your visitors.

    • profile image

      Sanjay Nair 6 years ago

      A friend of mine always used to say that he receives more than 150 hits a day only from Linkedin. And I never knew how.

      This post is very insightful. I will update my linkedin profile right away and see if I can replicate the same results that my friend gets.

      Thank you for this wonderful post.

    • profile image

      Navratri Special 6 years ago

    • profile image

      India tours 6 years ago

    • htodd profile image

      htodd 6 years ago from United States

      interesting post...Thanks

    • Keeley Shea profile image

      Keeley Shea 6 years ago from Norwich, CT

      I know Linkedin is a great tool to network, find career help and job/internship opportunities, but I didn't realize I could also use it with my hubs to increase traffic. Very well written article. Thanks for the insight!

    • Ayaba1 profile image

      Ayaba1 6 years ago from Abuja

      Thanks for the tips. I will join LinkedIn now to improve myself generally.

    • ricoramiro profile image

      Ramiro Rodriguez 6 years ago from San Francisco

      This is a great hub as it is still relevant today. I watched a webinar that covered the same topics as you did. I have a sneaky little trick to get traffic:


      I hope you find it useful.

    • profile image

      bassem jaber 6 years ago

      everything i read in your blog is useful you'r in my favorites now

    • profile image

      Janome Sewing Machine Review 6 years ago

      I am not into LinkedIn but am glad to read your post. I prefer Digg, Twitter and Facebook anymore and I won't have time for it.

    • Brian Patry profile image

      Brian Patry 7 years ago from Montreal, Canada

      An informative read. I'm not on LinkedIn, but I think I'll try this out.

    • profile image

      William Rose 7 years ago

      I have not used LinkedIn before, this was an informative read. I will be putting my new knowledge to use shortly! Thanks for sharing.

    • profile image

      mokun 7 years ago

      Thank you for your very useful information that you share

    • profile image

      shoutbloger 7 years ago

      Mush try this tips, hope this work for me.

    • profile image

      Sarah Martin 7 years ago

      I am also new to LinkedIn and found this helpful to me

    • profile image

      Jamespatricksmith 7 years ago

      Great article, this is something that I have just starting using and this info should prove very useful

    • affiliantes profile image

      affiliantes 7 years ago

      Thank you for your very useful information that you share with us . . .

    • profile image

      drive traffic 7 years ago

      Very Very nicely put article… i should read it all again!

    • profile image

      wordpress designer 7 years ago

      Thanks For these Linkedin tips I never know before about this.

    • profile image

      Online Computer Help 7 years ago

      This is very usefull for me. I see a good opportunity here.

      Thanks !

    • profile image

      bisaani@how to make money online 8 years ago

      Thanks for the info actually iam very much looking for this ideas and skill however i have updated my linkedin profile and joined groups under my niche and also created group and attached my blog link feeds.

    • profile image

      Brian 8 years ago

      I like this. I think I'll be attempting some of this for my own blog. Thank you!


    • profile image

      Ashwin kumar 8 years ago

      awesome one man...will start working on Linkedin...thanks

    • Georgina_writes profile image

      Georgina_writes 8 years ago from Dartmoor

      Another good one. This is my next project after I've mastered Craiglist.

    • profile image

      Web Traffic Software Reviewer 8 years ago

      Ive test driven most all web traffic software and scripts and the best one for me without a doubt will have your site on page one of Google within a few days in any niche. Check out the software review here:

    • profile image

      William 8 years ago

      I am trying to use social media for internet affiliate marketing. I enjoyed your article. I was initially looking to find out how to use rss feeds to drive traffic to my blog.

      I do have a linked in account.

    • profile image

      KellyEngaldo 8 years ago

      I love LinkedIn! Am brand new to Hub Pages. Thank you very much! Can you share how to properly promote your blogs on LinkedIn - only through the blog link? Is it legal to post "news" that you wrote a blog on a topic of interest to a particular group?

    • profile image

      Tamarind 8 years ago

      I think I will try this out. I sounds like a good opportunity.

    • Youniverse World profile image

      Youniverse World 8 years ago from USA, New York

      Great tips, thanks ;)

    • profile image

      Increased Website Traffic 8 years ago

      Good quality, sound advice. Thanks!

    • Nemingha profile image

      Nemingha 9 years ago

      Very informative, thanks.

    • profile image

      dan 9 years ago

      great information, well written

    • BirteEdwards profile image

      BirteEdwards 9 years ago

      I joined linkedin a long time ago, and never did anything with it. What you wrote here is giving me new impetus to reconnect. Who knows what can come from that.

      I know I will have to do a complete revamp of my profile. I created it at a time when I was "in-between" as it is called.

      Thanks for the great tips, and the reference to how to create profile etc.