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Taking another stab at Ebay with Betsey Johnson Jewelry

Updated on July 29, 2013

Betsey Johnson Gold Pave Charm Bracelet

If at first you don't succeed

I have had more downs than ups with Ebay; however, when I had ups, it was worth the time and effort. Several times I vowed that I would never sale on Ebay again. My need for a home office deduction keeps taking me back.

Currently I am selling Betsey Johnson fashion jewelry. It seems that the pieces that attract the most interest are the vintage look and the “over the top” pop culture items. It is fun shopping for the jewelry but I have to be sure that I want to take the risk. The discount stores where I purchase the items have been more than willing to accept returns in the past; however, I must have exceeded my limit. They turned down my last return and gave me an 800 number to call for future returns. Needless to say, I am more meticulous with my purchases now.

Find out as much as you can about your product

As I shopped for items to sell, I discovered that Betsey Johnson went bankrupt several years ago and Steve Madden purchased her company. Betsey Johnson still works for the Company and designs under the Betseysville label.

When I performed advanced searches on Ebay to see what like items were recently sold for, I learned several important things.

  1. Ebayers in China are selling Betsey Johnson jewelry
  2. China has thousands of Betsey Johnson items that are selling from 99 cents to about $6.
    1. The items sold from China do not have the signature Betsey Johnson price tags attached so the items may or may not be authentic.
    2. The more expensive vintage and “over the top” pieces were not included among the items sold from China.
    3. Betsey Johnson sunglasses no longer have the style numbers printed inside the arm. This greatly decreases the value of the sunglasses. Many people think they are knock-offs.


Not available from China!

Ebay has been risky and expensive in the past

It looks like Ebay has made quite a few enhancements to keep individual and “mom and pop” sellers involved. My past concerns were:

  1. International sales – Corruption and fraud – In some countries, the items never reached their destination.
    1. I don’t know if the items were stolen going through Customs or buyers lied about receipt.
    2. PayPal immediately refunded the buyer without investigation.
    3. International shipping charges ranged from $30 to $70.


  1. Spiteful Feedback - Buyers frequently wrote negative comments that were not valid.
  2. Exorbitant fees – Ebay was really making out on fees.
    1. Storefronts started at $19 per month
    2. There was a basic listing fee for an item; however, Ebay charged for decorative background, subtitle, underline, bold, and other things that could at $5 to $10 to one listing

Great pictures are important - I'm still perfecting

Onward and upward! (I hate that cliché.)

Earlier this year, I discovered that Ebay has a system in place that minimizes risk on International sales and minimizes chances of getting unreasonable feedback. In addition, they frequently allow sellers to list items for free.

I hope I will be able to keep my momentum after I return to work next week. This is fun!

Great for a luau

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    • dianetrotter profile imageAUTHOR

      G. Diane Nelson Trotter 

      22 months ago from Fontana

      Hi Jo! I'm taking that approach now. Ebay is no longer the place for micro small businesses. China and other foreign countries make more money off eBay than anyone. I'm trying to clean up my house by selling on eBay. It's too labor intensive to make it a business.

      BTW, I get good deals on eBay. I purchase an electronic brush at Costco for 39.99 + tax. I came home and found it on eBay for 13.74, free shipping and no tax from where else but China! I took the Costco brush back. Thank you for commenting!

    • jo miller profile image

      Jo Miller 

      22 months ago from Tennessee

      I sell on Ebay, but just dabble in it. I don't make a great deal of money but think it's fun. I mostly sell items I have on hand that I'm no longer using or items that I've picked up at auctions or yard sales for close to nothing.

    • profile image

      Elizabeth 

      3 years ago

      All of Betsey Johnson jewelry is made in China. I've gotten numerous pieces and they are very well made. Where else do you think Betsey Johnson's line of products are made? China of course.

      Cheap labor so it certainly isn't made in the USA. Retailers get her items from China.

    • dianetrotter profile imageAUTHOR

      G. Diane Nelson Trotter 

      3 years ago from Fontana

      I haven't sold on Etsy. As a matter of fact, I have almost given up selling on eBay. My source for Betsey Johnson jewelry raised their discount prices so that my discount is not enough for me to make a profit. Plus eBay is flooded with Betsey. A lot of it comes from China. I wonder if Betsey Johnson was made in China and then China started running a side business. You really have to spend a lot of time looking for deals and the effort isn't worth the time investment. Thank you for reading and commenting!

    • oceansnsunsets profile image

      Paula 

      3 years ago from The Midwest, USA

      Hello Diane, how interesting to come across your hub talking about Betsey Johnson jewelry being sold on Ebay. I had thought of this awhile back, and looked into that myself. I never ended up doing it, because it looks like it was being sold for such an inexpensive price. So even if I got the pieces for 75% off, I couldn't make much. That said, I am sure there is a great way to do it, and I am happy you have had some luck in the past. I like her stuff, though it's a bit much at times. The cutest pieces I saw recently, were ocean themed, and I loved them! They had starfish and all kinds of shells and sea life. Very cute indeed. I just don't know if I would wear it though. She makes some interesting things. I had not known they had gone bankrupt, and I hate to hear that. Anyway, thanks for sharing! Have you ever sold on Etsy? Just curious.

    • dianetrotter profile imageAUTHOR

      G. Diane Nelson Trotter 

      4 years ago from Fontana

      I will keep my eyes open. They have stopped adding style numbers. If I should find a pair, I will contact you. Thank you for reading and writing!

    • profile image

      Emily Van 

      4 years ago

      I am desperately looking for the Betsey Johnson sunglasses BJ300 77... they were sold on ebay once and were titled as raspberry crystal. They have raspberry rims with white ear pieces that contain neon paint splatters on them. My mother bought me these as a gift and someone stole them. It would mean the world to me if I could find another pair!....lizardlady710@yahoo.com

    • dianetrotter profile imageAUTHOR

      G. Diane Nelson Trotter 

      5 years ago from Fontana

      I know affiliate marketing is very good. You have to work your links and affiliation with consistency. What type of items do you make? Have you written a Hub on them?

    • quildon profile image

      Angela Joseph 

      5 years ago from Florida

      I'm thinking more in the line of affiliate marketing to begin with and maybe selling some of my handmade stuff.

    • dianetrotter profile imageAUTHOR

      G. Diane Nelson Trotter 

      5 years ago from Fontana

      quildon, it is so tricky and overwhelming. I would suggest if you shop at a discount store that has great markdowns and show original prices, you could buy and list an item. If you buy from a store that accepts returns, you can return the item if you need your MONEY!!!

    • quildon profile image

      Angela Joseph 

      5 years ago from Florida

      Thanks for bringing us up to date on the risks of selling on Ebay. I guess it's not much different from other businesses; there are always risks involved, but it seems you have found your niche. I have been toying with the idea of selling on Ebay but I don't know how or where to begin.

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