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When You Write
When you write online you want not just views, you want comments. Responses. You want to know that someone read you and felt impelled to take the time to post a comment.
An article might be perfect in style, grammar, images, but without comments, you can't know if people are reading, why they are reading, what they think of what they have read.
It isn't just the traffic, although of course that is of vital importance, it is the interaction.
The Basic Comment
Under any article that has received attention one will find the basic; "I liked/didn't like" response. There will also been those who share ideas, writing paragraphs focused on their experience or attitude towards what you have written.
These comments deserve, nay, require a response from you. You should make it your duty to answer every single comment that is posted; primary the honest comment.
The Debate Comment
Some readers disagree with you. It is not the attack or insult, they have a whole different set of criterion which they bring to the item. They care enough to write their opinion.
Yes, it is not an agreement, it is a debate. You can argue your point, you can accept the critique, but you should respond.
These debates often create a lot of interest and may wind up in a forum after garnering you dozens of views, not just of the article but the comments beneaath.
Comments bring revenue into your pocket. The more comments, the more views, the more debates, the more interest. You need to encourage comments, you need to respond to comments. You need to want comments.
However there are other kinds of comments you need to deal with; 'differently' because they have secret, or not so secret, agendas.
The Comment Troll
This is creature who needs a lot of attention. He/She/It has nothing to say for themselves. They only exist to attack. Whatever you write, they attack. They can be abusive, obscene, slimey. They want a flame war.
If you answer them, they keep going and get the war that gives their lives meaning.
One has to understand the decrepit mentality of the Troll. All attention is good.
You will always have as many of them as there are weeds in a neglected garden. You want them to post a million times, because you get $ for comments. But you need to develope a strategy which protects you and your Hub while filling your pocket.
Here is how you do it.
1. Respond politely to the Troll, or at least do not descend to their level.
2. By their Fourth response go back and delete their first or second.
3. Keep them posting
4. Where there are other responses answer them, skipping a Troll post.
5. This should make the Troll believe that you 'didn't see' it's post, so it will post again.
6. Respond with something which furthers your point but doesn't exactly respond to the Troll.
7. Keep going to the top and deleting some of the earlier Troll posts until the Troll stops posting. As long as it posts, keep it coming.
In this way, you ring up your coin and the Troll will, at the end of the day, have made 15 posts, of which perhaps 3 remain.
The Pompous Fool
One will always meet some clown who thinks he knows everything. His attitude is disdainful, his posts are pretend intellectual. He is above the Troll because he thinks he is. He will attack whatever you write, even the tiniest detail, trying to show the world how bright he is.
You respond to him, because you want the comments, in a 'provocative' manner. You border insult, but don't cross the line. You repeat your point without reference. He will continue to respond.
You may find that of ten responses he has done six. He's a very lucrative commentator. He will never stop, he needs the last word.
If there are many comments you might want to skip his, but one has to keep the carrot near enough his mouth so that he takes another bite.
The Tricks Used by Comment Trolls and Pompous Fools
The reason why people make comments of the provocative kind is because they want to lure you to their Hubs and have you play their role.
You, annoyed that Troll or Pompous have vomited all over the comment section of your Hub are supposed to dive onto theirs making comment after comment until your fingers bleed.
If you have ever done this, hang your head in shame. You've been played.
You have been tricked into going to view something written by someone you despise, and allowing your need for 'revenge' to take over.
The Troll or Pompous claps his hands in joy!
He will make $$ out of your comments, knowing better than you do, how to 'pull your tongue' and keep you going.
Do Not Fall for this.
Never go to a Hub written by a Troll or Pompous jerk. You have nothing to prove, nothing to gain. Concentrate on your own Hubs.