Free Keyword Research Tools
work 4 by tome213, sxc.hu
Keyword
research tools are software tools used to discover new long
tailed keywords and their potential. If you are wondering what a
keyword is, it is a word or words used by a web surfer to search for
your product, service or website. For example, if you have a website
selling shoes, your keyword would be "shoes", and you would want anybody
who types in "shoes" in a search engine to be able to find your
website.
As you might have guessed, there are probably millions
of websites selling shoes, and it is highly unlikely that your website
would be featured in a "shoes" search. Which is where long tailed
keywords come into play, and the tools which are used to research these
type of keywords are what this hub is about.
Long tailed keywords
are words like "just the right shoe", "women's hardy shoe" and "cheap
women's size 13 shoe", which a surfer looking for shoes might enter into
a search engine, and for which you might have a fighting chance of
ranking well in the engines. The tools featured below are very handy in
discovering long tailed keywords, and all are free.
Wordtracker's
Free Keyword Suggestion Tool
This
free Wordtracker tool will generate the top 100 long tailed keywords
for a
keyword that you enter. For example, if you enter "shoes", the tool
will generate related keywords like payless shoes, dc shoes, nike shoes,
etc. Along with the keywords suggested, Wordtracker will also give you
the
number of searches for the keyword in their partner search engines for
the past 365 days.
Trellian's Free Search
Term Suggestion
Tool
This tool
essentially performs the same way as the free Wordtracker tool described
above. Data for the keyword results are taken from over 200 search
engines world wide. But you are also limited to 100 keyword results for
the free version of this tool.
Google
AdWords' Keyword Tool
This tool
is used for generating keywords for your AdWords campaign. Of course,
you can also use it for keyword ideas. In addition to giving you
keyword ideas like in the tools listed above, you can also view the
estimated cost per click of an AdSense ad associated with that keyword.
A thesaurus is usually not recommended as a keyword research tool but I would suggest you look into its potential to suggest additional keywords. Taking our shoe example, a search on the thesaurus yields words like "footwear", "clog", "footgear", "moccasin", "sandals" and "penny loafer", which might turn out to be great starting points to look for new long tailed keywords.
