ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Get More Relevant Adsense Ads on Your Web Page

Updated on October 1, 2016

Many people will tell you that to get more relevant Adsense ads on your hubpage you need to refine your keywords, check for keyword value and keyword density and really target hard to draw in the higher paying ads.

However, if you take a step back you'll realise that while that's all valid there are other forces at play here too.

For one thing, the ads you see on your hubpages are different to the ads I will see on your hubpages. This is for a variety of reasons, not limited to:

Geo Targetting

When an advertiser places their advert, they might have chosen to geographically limit who can see the advert. Some advertisers might be targetting everybody in your town, or your state/county, or your country.

It might be the case, therefore, that one of your keywords or key phrases (possibly that you hadn't even thought of or realised was to be found) has been targetted by a local business, with their ads showing only to people in your town. If they're paying more than other advertisers, then their advert might show up for you instead.

Your Hubpage CTR

Google isn't a charity - they're in it to make the most profit they can. Google have created algorithms that monitor the CTR of every page where adverts are displayed. If adverts do better on your page than on other pages, they might tend to display those ads more on your page, they fine tune their algorithm all the time, adjusting which adverts are displayed based purely on increasing their profits, thus giving you the best adverts they can at any given moment.

Their objective is to optimise their income, so they'll be placing ads where they are proving to be most profitable. Profitable for them is profitable for you .... however this could mean that somebody else is getting the jucier ads for a variety of reasons contained within that algorithm.

Perhaps, for example, the top paying keywords are skewed towards pages that are older, as well as giving a better CTR rate. In a case such as this, over time your page will age and you'd start to get higher paying ads show up.

Ad Retargetting Technology

Have you noticed these days how some (often annoying) ads seem to "follow you about?". You once visited a website and now their ads are everywhere? This is ad retargetting - a small cookie is placed on your PC and advertisers who are wanting to retarget people will be able to draw you back to their site.

You might be seeing some retargetting adverts, that nobody else will see. I like to look at houses for sale and find that I am often then retargetted and the houses I viewed briefly are tempting me to go back to that website and have another look. Nobody else sees these houses or that advert, just me; I've been retargetted.

Who Decides What Are Relevant Adsense Ads?

Maybe your perception of what's relevant differs from the perception of the advertisers and Google's algorithm. If your hubpage is a piece about a local art gallery, then you might think that an advert for an art exhibition on another continent isn't relevant - but if somebody (trained/qualified/experienced) has decided to place their ads on pages just like yours, without geo-targetting, then they won't be wanting to waste their money, so it is relevant; but relevant to them, not you.

No Worries

So, if you've done everything you can to optimise your hubpage and target the keywords you're after, the best thing to do is to "not stress the little stuff". You've done what you can and now it's time to crack on with writing another successful hub.

You can't control everything, or anything maybe, when it comes to ad placement. You're a tiny piece of a global jigsaw. Just do what you can and realise that there are other forces at play over which you have no control.

Good luck!

Photo: Target by Ogimogi taken with a Nikon D80.

Comments

    0 of 8192 characters used
    Post Comment

    • Nurfninja profile image

      Nurfninja 

      6 years ago from Earth

      ya that was great. Thanks.

    • Hello, hello, profile image

      Hello, hello, 

      7 years ago from London, UK

      Very informative, thank you.

    • Cristaphine profile image

      Cristaphine 

      7 years ago from Denver, CO.

      Thanks!

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)