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How to Keep your Blog Content Current

Updated on March 21, 2019

It is vital for writers to keep their blog content current. HP is a platform that allows writers to update and delete low performing content.

It may be hard to do such a task if you're someone with a large body of work but it is necessary if you want your articles to gain more traffic in the search engines.

Why You Should Get Rid of Low Quality Hubs

The fact is great content will earn you money for years to come while low performing content will put road blocks in your way.

Google metrics allows web content to be measured by numerous techno dynamics. If your website is full of low performing articles, out dated work or content that is hard to navigate, Google will treat your site domain or blog as low quality. It means you will see huge drops in traffic.

The goal every writer should strive for is to compete with the best by keeping your content useful and updated.

What You Should Look For

The number one thing you should focus on is what is working. What articles have high search trends and good revenue? Which articles may be old, not featured or have a low quality scores?

The best way to see such issues is to keep track of your ad marketing programs such as Google Analytics, Ad sense and Ad Words. These programs will greatly enable you to cut problematic articles from your site domain so you can boost your traffic and hub score or site rating.

Hubpages also allows writers to view a article performance when you sign into to your personal profile. All writers should take advantage of the HP platform first.

It is not hard to spot non useful content. Check for back-links and user engagement. It will easily allow you see what is working and what is not working. The more interest the public has in your work, the better it will perform. Try to eliminate old news stories, outdated lists with old dates, massively broad and overly produced content that is not useful to new viewers.

As a note, it is best to delete content that is at least two years old which doesn't have much views not new articles. Your new content needs time to register in the search engines so never delete new content. Stick to deleting old outdated and non useful articles only.


Write For The Public

The art of writing for the public is simple, avoid making your work all about you. It is okay to share relevant information about yourself when writing but not information that is not helpful to your reader. For example: if you have an expertise in a specific area or topic and would like your reader to know this then of course it's fine to state your short description. The thing to avoid is self ramblings within a topic such as long convoluted descriptions about yourself, your family and the over use of the word I.

It can really make or break your article. You don't want to look unprofessional so avoid personal and first person dialect when writing for the public. It is best to study others work but try to avoid copying. The thing to remember is to be creative and original.

The Keyword Factor

Keywords are an essential part of your web domain success. The quality score of your key words is the most important element to be aware of. Ad Words is a great program that will allow you to see the exact score of your key words. All you have to do is use the keyword planner to start a regular campaign. You can start one for a dollar a day just to see what is the value of the keywords you have chosen. You can always delete it after about five days and use it to start your ad sense campaign instead once you have a set of number one ranking keywords.

It is best to go with keywords that have a 10 for its quality score because it is the highest ranking. The higher your keyword quality score is the better it will rank in the search engine and your cost will also drop significantly. Google automatically reduces advertising costs for high quality key words. I personally wouldn't choose a key word that has less than a five quality score rating. Always optimize your keywords.

It will boost your optimization score for your blog or site domain meaning a lot more people will find you work in the search engines.

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    • Theblogchick profile imageAUTHOR

      Theblogchick 

      2 years ago from United States

      Thanks.

    • Eurofile profile image

      Liz Westwood 

      2 years ago from UK

      This is a very relevant and useful article for us all.

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