- HubPages Tutorials and Community»
- Getting Traffic for Your Articles
Improve Page Rank On Your Articles
100 Views For Just One Click
If you write up a quality article and post it on the internet you can assume you will receive 1 click for every 100 page views you receive. This is an average I have checked and verified with many other article writers, both on well-aged sites and brand new ones. And this tells us the first thing we need to know ... the age of a page or a site has nothing to do with the ratio of clicks to page views. It's simply a matter of generating 100 page views to get a click - that's it!
And does the formula always work? Well, so long as the content of the article is well-written and provides useful information to the reader (meaning, it's not a bunch of keyword stuffed spam or just a bunch of pictures) then yes, this will average out over all of your articles over time.
And that brings about the revelation ... more page views equates to more clicks, and that equates to more money. Duh! We already knew that, but did anyone ever bother to show us how to get more page views? Yeah ... yeah ... I know they told us. Pick good keywords ... backlink ... backlink ... backlink. That all sounds good until you realize ... I don't know how to do any of those things!
Relax and take a deep breath. Ole Yoshi is going to help you out, as he always does. But first, we need to understand how page views work before we can do anything about increasing them, right? Good. Let's do that.
Who Is Your Audience
First off, you won't get 5,000 page views a month from 10 people. If anything, you would have more luck getting 10 page views from 5,000 people. Ah yes, the law of averages says a certain percentage of the populace might actually choose to view your article, so all you need to get more page views is to increase the percentage, right? Well, that's a step in the right direction, but it's also two steps ahead of where you should be standing. Allow me to explain.
Let's say you wrote an article on fly fishing and it was getting a measly 3 page views a day. You then use the Google Adwords Keyword Tool to discover there are 97 people searching monthly for the keyword phrase you used (if you don't know what a keyword phrase is, read this excellent article: http://hubpages.com/hub/Yoshis-Hubbing-101-Finding-keywords). So why aren't they all coming to you? Well, actually, it's because you aren't meeting them halfway, but we'll get to that in a minute. For now, we need to listen to that little voice inside that is speaking out to us. It's whispering in our ear ... the pool is too shallow ... And of course, as we're not standing in water right now. But if you are, step out. It's a bad idea to type on a keyboard while partially submerged in water.
What is the voice saying to us? Well, as I am well-versed in 'subconscious' I'll tell ya! It's saying that there aren't enough people searching for this to make it worth your while. You need a better keyword phrase! Up above you will find a link to my article on 'finding keywords'. If you do as it says you will find there are many better keyword choices with far more monthly searches.
Tip One: Always use a keyword phrase made up of three or more words. These are called 'long-tailed keywords' and they will help you to achieve your goal.
Tip Two: Also, choose keyword phrases that offer no less than 300 searches a month. The reasoning here is that a phrase with under 300 searches a month only offers a possibility of 3 clicks a month ... and only if you somehow manage to pull every click, which is next to impossible (we'll explain why later).
Tip Three: As a rule, stay away from keywords that offer more than 5000 searches a month. Yes, they do look enticing, but they look the same to everyone else and these keyword phrases tend to be overly competitive.
With that all said, we can now pick a decent keyword phrase, and that will provide our audience. In this example we will pick a keyword phrase that has 2900 searches a month. For those doing the month, that's a maximum of 29 clicks per month we can possibly obtain. And if the phrase pays out an average of $1/click, and we manage 20 clicks/month, that comes out to $240 for one little article ... not bad!
So, now that we have a sizable audience, how do we get those page views?
Bringing The Mountain To You
A great article isn't exactly a neon sign. In fact, it's nothing of the sort at all. As this is the case, you will need to shine a light on what you wrote if you want anyone to notice it. So, how do you do that? Well, the best place to start is with social networking.
What is social networking? Simply said, it's sharing your articles on social networks. And how does one do that? Well, the free way is to open an account with each social networking site and post a link to your article. Here are some of the best places to share your articles:
... and there are many more. However, these are the ones I see the most success with, which is why I mentioned them here. Of course, there is an easy way out if you want it. Onlywire provides a service that allows you to submit to multiple (currently 30) social bookmarking sites at once, and they charge very little for this (currently $2.99/month). You will find their site here: onlywire.com.
For those not in the know ... this is step one to developing backlinks. And what are backlinks? They are simply links back to your page. Now, don't you feel foolish for asking? Well, don't! None of us knew it firsthand either. We all need to crawl before walking and you are being prepared for your first steps.
Opening The Floodgates
If you followed the path I laid out above you should see a few page hits the first week. But you want more, right? Good! And so you shall have it!
Another tool for article marketers is blogs and forums - but not our own - instead we use the blogs and forums of others to bring the cattle home. So, how do we do that? Glad you asked! It so happens they make a tool for this, and it's the most underpriced gizmo of all time. Worse yet, it's packaged in the worst software bundle in the world - no wonder it currently sells for just $7. The tool you will need is called Blog Warrior and you can get it here: warriortool.com
Now, before you go over there and decide to make that purchase, hear me out! First off, this is a straight link I am offering - no commission. They do offer an affiliate program, but I'm here to help others, not to shill some dollars from people just learning. The reason I mention this is because they will bombard you with a media blitz from the time you hit the page until the day you retire your email account. As such, before you purchase Blog Warrior create a new gmail account and use that when you purchase the product. That way the media blitz won't consume your life with three new products to review every day, all meaningless, as we already got what we wanted for next to nothing!
And so, we have this new toy ... what next? Well, it's quite simple. You type in your keyword phrase in the keyword box and then you click search. And it will ... for quite a few minutes ... returning results as it looks through the internet at different blogs using your keyword phrase. And when it's done, you will hopefully have many URLS in the text area below.
So, you may ask, what good are these? Well, you'll feel awful foolish for asking once I tell ya, but it's okay ... you're still learning. These are bloggers (recent and old) that are writing about topics similar to yours. Let's go into one (I'll make up an example for clarity) and see what we find, okay?
First, I enter my keyword phrase (fly fishing in vermont' and wait for the program to stop searching. This takes about XX minutes. Now, in the box below, I have XX new lines of information. What could these be? Well, these are links to posts that the program thinks will be related to my keyword phrase. And to make use of these, we will begin by clicking the top of the 'Home Page PR' column to sort the big numbers to the top. And why, you ask, did we just do that?
Again with the questions ... but at least you ask the smart ones, so I'll answer you! The home page PR tells us how well the site ranks on Google - not the page, but the site. In a sense, this gives us an idea of how relevant each blogger is and a blogger that is typically relevant should have a lot of readers, right? Good! Glad to see you're still with me.
So, with the top-rated site links on top, what do we do next? Well, we double-click on one, which will cause it to open in a new window. And we start reading ... Reading? Yes, reading ...
First, look down to see when the last comment was made. If it's been a long time since a comment has been added, disregard the page and go back to Blog Warrior for the next link. Repeat this until you find something relevant that has been posted on recently (you might need to try various keywords to find it - but you will). And when you find something kinda related to your article ... read it! Digest it! Understand what the author wrote! Why? Because you are going to use their blog to direct traffic to your page, so you'll need to make a meaningful reply or suffer the agonizing reply ban given to article marketers who refust to learn the etiquette.
Spam Is Bad - Links Are Good
The owner of nearly every blog manages their replies and throws away anything that looks spammy. So-to-speak ... if what you have to say doesn't add value to what they already posted, you probably won't get the link. So, let's not work for nothing, eh? Read the article then try to say something that lets them know you read theirs. And while you're at it, squeeze in your link ... it's what you are there for, right?
As an example, let's say the post is about pollution in the Olentangy River ruining fly fishing for everyone, but your artivle is about finding great places to go fly fishing. Doesn't seem related, right? Let's fix that! Here's our reply:
"It's awful what has happened to the Oletangy River. Luckily, there are still some great places to go fly fishing. Here's an article I found that lists some my my favorites: (place your link here)"
That's it ... short and sweet. And if reading the article makes you want to say more on the topic ... by all means ... do! Your goals are as follows:
- Prove to the blogger and their audience that you read the article
- Write something meaningful that adds to the value of the original blog post
- Find a way to lead the readers back to your page through your reply
Never, ever, ever do something like this:
"Come look at my site: (your link here)"
This reeks of spam and will - at best - just be ignored. Also, don't go off-topic. Hawking jewelry on a fly fishing blog is just plain stupid. Remember, we want meaningful backlinks that might bring us pageviews ... and clicks. When you are on-topic, people will take notice, and the page hits will come. This is how things work and you can't change it, so go with it.
Here They Come
Having done all of these things, you will see more page hits over time. However, don't expect to be inundated within a week. In fact, you might need to wash, rinse, and repeat periodically. Just remember ... never wash a shirt once the stain has set in too deep. By this I mean, if a page just isn't getting any hits, abandon it for a new project. Life is too short to invest a lot of energy into something that isn't selling, when in fact, you could use that same energy to push the hotcakes that keep selling like ... um ... hotcakes!
So, these are the tools, and if you use them wisely you should start seeing your income grow within three months.
Yep, three months. That's how long it takes to semi-organically market a page and keep it up on the Google ladder. Remember ... we aren't looking for a short profit, we're looking for a gradual income that builds. As such, we play by Google's rules and use 'The System' they created to market our site.
Yes, Google has a plan for you. They want you to be a part of 'The System', but they aren't too forthcoming on what 'The System' actually is. Oh, if you poke around enough you'll figure it out ... or, I could just tell you. It's much easier that way, right?
As it turns out, Google is well aware of the '100 page views per click' ratio. As such, they know they profit best by continuously moving readers from page to page. The more page views in a session they can bring about, the more chances they get at securing a click from that reader. That's why Google loves backlinks and forward links, as they keep readers moving along the strands of the Google web.
Now, knowing this to be true, it also tells us that we don't want our pages to be dead end roads, as such roads prevent the reader from moving along another strand. As such, it's always a good idea to provide a link back out from your page to another related page. Of course, there's no need for it to be someone else's page ... so why not make it our own?
Interestingly enough, Google cares as much about it being your link as they do about it belonging to anyone else, provided you don't spam links all over the place and you don't create a page that looks like a table of contents for your site. Always link out when you can, and always, always, always make those links meaningful.
How do you know if an outbound link is meaningful? Ask yourself this ... If you read your article, could you see yourself clicking on the outbound links you created? If not, ditch them, as they are useless. Remember, we need to keep the reader moving along the Google strands, and the longer they stay in our neighborhood, the better chance we have at getting those coveted clicks.
Improving Page Rank In Your Articles
So, what does any of this have to do with improving your page rank in Google? After all, all we've been discussing here is getting more page hits. Where's the secret? Where's the knowledge that will transcend our ranking to the upper echelons? Well ... you just read it.
You see, Google profits from the same clicks that you do. Now, note that I didn't say they profited from page hits. While page hits provide an opportunity to make a profit, they are not the actual profit in themselves. That's why you will often see a 'parked page' high on the Google ladder.
'What is a parked page?' That's a good question. A 'parked page' is a page that just has Google ads on it. And if that parked page often provides Google with an income, then Google will allow it to remain high in the rankings.
So, you see, page rank primarily involves getting clicks on your articles, which means you must generate traffic to get the clicks. That's why we need to fish in a deep pond with plenty of fish, and we need to throw in some fish food to pull the little fishies our way!
But if you're not already ranked, how can you ever rise up the ladder? Ah, young padawan ... Google has already thought of this. For you see, they will toss your article up the ladder when it's first created to see what it does. After all, each article could be the next great seller for Google, so they need to try them all out to see if they fit. And if they do, then up, up, up the ladder they go ... and will remain.
This is why so many article marketers (beginners and experts alike) are confused when their article appears high on Google, disappears, then reappears weeks later at a different ranking. The number one rule about all search engines is they are not about delivering relevant content, they're about getting clicks for advertisers. And not just any old click ... meaningful clicks.
Why Some Clicks Are Meaningless
Advertisers are looking for 'meaningful' clicks. And seeing as advertisers pay for the search engines to be in business, they decide what rules are meaningful and which aren't, based on their willingness to advertise.
Knowing this to be the case, you must accept what I am about to tell you ... Advertisers want clicks from people interested in the keyword phrase you chose to write about - nothing more and nothing less. So, if you wrote about 'fly fishing in Vermont' then your article better do a good job of selling 'fly fishing in vermont' so that any click made to the advertiser is meaningful.
To that end, never gather fraudulent clicks. Write a great article, and as a rule, you will see that 100 to 1 ration working in your favor. And if your articles are really good you might even see that ration rise. For myself, I have had days where I hit up to 100 to 4 (4%), so it is possible.
And with that all said, I now turn you back to your work, as you need to stop reading and start working toward improving your page rank. Good luck!