ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Keeping Your Visitor On Your Website

Updated on July 2, 2009

Stop Sign by ba1969,


It is not easy to get a visitor to your website. You have got to fight tooth and nail with thousands, maybe millions, of other sites for that visitor. For whatever reason, the visitor clicked the link, or typed in a url, and has landed on your home page.

Now, it is your job to keep that visitor on your site for as long as is humanly possible. Remember that the "back" button is always just one click away.

While the following techniques might just seem to be common sense, you will be surprised how many webmasters don't pay much attention to them.

Great Content

Content is king. Your visitor went to your site for information, and will only stay on your site as long as he believes he can get what he needs, and not a second more.

So try your level best to inform, educate or entertain as the case may be.

Flash Animation

You go to a home page of a site only to be greeted by a flash animation that is taking forever to load, and does not have a button you can click on to skip the animation and go to the main site. Guess what you are going to do? Yep, you will click the "back" button and go to another site.

Unless you have good reason to include the animation, I would suggest to not put it in at all. But if you are putting it in, make sure that it is reasonably small so that it will load fast, and it has a "Skip Intro" button so that the visitor can skip to the main page.

Background Music

If you put in background music on your web page, do include a button to mute the music if the visitor so desires. And do make it intelligent enough so that when he navigates to the next page, the music is not going to start playing all over again.


I know it's boring to have a menu at the top or the left hand side. Every website does that and you want to be unique. But, from the visitor's point of view, that's ideal. He already knows how to navigate your site if you follow the standard. Your visitor comes to your site for content, and while he may appreciate a little uniqueness in site design, he will be history if he can't get to where he wants to go easily.

And if your site is quite a big one, you might want to consider adding a site map and/or a search engine.

Spelling and Grammar

Perfect spelling or grammar is not required. What I mean is that what you are writing is not going to be graded by your English teacher so you can be creative in that department. You can use words like "gonna", "ain't" and "wanna" if it endears you to your visitor. Start a sentence with "because" if it sounds better. Or use local slang if it's appropriate for your visitor.

In other words, make the visitor feel at home and identify with you. Make it feel like it is a friend talking to him, and not just some words on a computer screen.

But no broken English or spelling mistakes please. Nothing turns a visitor off more than a page full of spelling and grammatical errors that a 10 year old would not make.


Unless your site is about graphics, it's probably best to stick to the tried and tested, that is, white background with dark letters. Above all, make sure that the text can be easily read.


A visitor goes to your site to visit your site, and he definitely does not appreciate a screen popping up in his face telling him that he is the 1,000,000th visitor and that he has won a prize. Or a popunder that freezes the browser for a few seconds while it loads. Or a full screen popup that has no close button. Or a popup that appears every time you navigate to a new page. Or....

You get the picture. Popups are not a good idea. Don't put them on your site.

But if you really have to put popups on your site, make sure they follow the rules:

  • The visitor will only see a maximum of one popup per visit.
  • It must not freeze the browser when loading.
  • It must not have audio.
  • The popup must not be full screen.
  • The popup must have a easily visible close button.
  • Content of the popup must be for general audiences only, and that includes no pictures of bikini-clad women.


When all is said and done, it is all about your visitor. Look at your site from the point of view of your visitor. If you can do that well, I'm quite sure that your visitor will stay on your site for a long, long time.


    0 of 8192 characters used
    Post Comment

    • wandererh profile imageAUTHOR

      David Lim 

      10 years ago from Singapore

      And in many cases, those popups freezes up my computer for a few seconds while they load. I definitely do NOT appreciate that.

      Thanks for stopping by. :)

    • Renegade Coach profile image

      Renegade Coach 

      10 years ago from Langley, BC

      Thanks for sharing! Excellent points. I know I personally don't like a bunch of pop-ups all over the place.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)