Low Traffic Key Words
You want a highway, not a back road
In my last Hublic Service Announcement, I talked about how Traffic Makes Money. That is very true, however it is just one piece of the puzzle. Hopefully by the time I finish this series of announcements, the pieces will fit together to form the whole picture (for myself as well as all of you).
You can have all the traffic in the world, but if it is a low traffic key word or phrase, it will be all for nothing. The first person to clue me in on this little tidbit was Alan over at Affiliate Confession. He made a great post about ranking for key words that get no traffic with his post on tuna frappucino (free link in case some noob tries to out rank you). Let me try and give you an example of traffic with two images, the first one is of New York City, and the second one is from, well I have no idea. Just click the next arrow to find out.
What is the difference between those two photos? Hint: it begins with a "t".
Did you ever wonder why major metropolitan areas like Times Square are plastered in billboards and come alive at night with all sorts of neon signs? Because that area gets traffic, and lots of it. Now the other billboard may get a few passersby, but how effective do you think it really is? I bet a Burger King billboard in Times Square would get more conversions than the rural one has impressions.
How do I find high traffic key words?
There are all sorts of free and paid tools out there that claim to give you stats on search traffic. The only one I use is the Google AdWords Tool, and even that is not exact. All you can do is use these tools to get a rough idea of traffic volume, but the real test is to post something and monitor the traffic stats. If you do not have Google analytics running on your HubPages account, I suggest you do that now. I'll wait here until you are done.
Now here is a term that you may find interesting to write about, "spaghetti tacos". Just think of all the money you can make when all those iCarly fans flock to Google and type in "spaghetti tacos". News flash, you won't make enough to buy lunch from Taco Bell.
See where it says "global search volume"? That is a rough estimate of how many people searched for "spaghetti tacos" in a month. Play around with the tool and experiment with different key words. Look up some of your interests, if you are a personal injury lawyer in your spare time, you just might get lucky!
My next Hublic Service announcement will talk about the other important column in that report, "Estimated Avg. CPC". Pay attention to that column as well when looking for high traffic keywords.