The Panda update is all about the money

A lot of people have become upset by the way Google has demoted Hub-pages in their rankings and have wondered why they have done this. The answer is surely commercial. The main purpose of Google is to make money, if it didn't, it would go broke and cease to exist.

The way Google makes money is from advertisers, because of this, what advertisers want, is what the advertisers get, And what they want is to have their web-sites on the front page of Google rankings.

This is what you see in TV and newspaper, the advertisers who are willing to pay the most money, get all the prime advertising spots. But it is not so easy to do this on the internet. This is because originally the internet wasn't created by commercial firms, it was created by computer geeks, for ordinary people. The business world, have only muscled their way into the internet later on, when they saw it as a profit making business.

So Hub pages may have been victims of their own success. If a firm has pay Google a lot of money for advertising and sees a Hub page article ahead of it in the Google ranking, in important key words. That firm will complain to Google. So Google will have to do something about it. If it wants to keep on charging high prices for advertising

So it has nothing whatever to do with the quality of writing of hub pages or anything else, it is only about the money. This means, it is all about big business taking over the internet for their own commercial gains. So what can we do about this?

It is no point in complaining to Google or changing your hubs in anyway. If your hubs do not make Google a lot of money they're not interest. They only way to get their attention is hit them where it really hurts and that is in their bank balance. If the Panda update makes Google more money then that is what they will continue to do. But if it loses them money, then they will change their ways

Google needs advertisers, but the advertisers need customers, and we the people, are the customers. So Google is playing a dangerous game if it starts to upset us, the customers.

If Google is not willing to support us, then why should we support Google? After all they are not the only search engine on the Internet. There are others like Yahoo and Bing. Writers do have a lot of power, because they can sway public opinion, so if writers want to change the way Google behaves, then they need to not only protest about it, but tell people that Google is now in the hands of big business and cares nothing about the ordinary person.

The point is, Google can behave like this, and do what it likes, because it is by far the biggest search engine on the internet. So we urgently need better competition, we need to support and use other search engines and encourage others to do the same. This is the only way we will make Google take notice and change their ways. If by upsetting the public they lose money, then Google will have to take notice of what the ordinary internet user wants

Google is now under investigation.

http://www.fairsearch.org/wp-content/uploads/2012/06/global-scrutiny.pdf

http://www.guardian.co.uk/media-network/media-network-blog/2012/sep/27/google-websites-competition