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Rank Higher In Bing

Updated on August 8, 2009

Optimize your Site for Bing

Bing is an emerging search engine which was launched by Microsoft on April 3, 2009. With its new features Bing is expected to grab some nice share of the search market within the next few years. Microsoft is expected to spend $80-100 million on Bing marketing which will definitely bring more traffic to it. And no one can deny the importance of organic traffic that search engines send to your pages so why not optimize your site for Bing?!

How is Bing Different from Google

As Google currently have more than 80% share of the search market and much SEO is done just keeping the guidelines given by Google in mind. Simply put, we have been optimizing our sites for Google as its Google that sends real large amounts of traffic to the sites. Now with Bing slowly picking up and increasing the number of users and searches on daily basis we got to keep Bing in mind while optimizing our sites. First we'll see how Bing is different from Google.

1) Inbound links' anchor text matters more to Bing than the backlinks.

2) Age and authority of the domain.

3) Only quality backlinks will be counted. It is preferred to have inbound links from sites that included the primary keyword in the referring site's title tag.

4) Google don't take much notice of H1 tags while Bing does.

Optimizing for BING without losing Google rankings

As I mentioned a few differences between Google and Bing above. Here is how you can rank high in both Bing and Google.

1) This is easy. Isn't it? You can optimize your anchor text, as well as build backlinks for Google. These both complement each other.

2) Google also likes age and authority of a domain but it seems to rank new sites higher too if they are worth it. You can always buy domain names which were registered a few years back to rank high in Bing. Bing will heart your domain name if your site's main keywords are included in it.

3) As google counts worthless backlinks, at the same time it naturally gives more value to high-PR related backlinks. Simply put, Google definitely likes quality backlinks and appreciates them. So focus on getting quality backlinks as they are what Bing wants.

4) Use H1 tags when required. This too won't lower your Google rankings.

More Tips to Optimize Your Site for Bing

Make sure each page of your site has a unique title and meta description tags.

Make sure there are text navigational links on your site(as some sites have pictorial based navigation) and the anchor text of those links must contain the main keyword(s) for the page it is pointing to.

Bing don't seem to like frames. Try to avoid them if possible.

URL of each page on your site must contain keywords of the page in it. DO NOT stuff it with keywords, just adding the title in there will do perfectly well.

If your site uses cookies or session IDs, make sure the Bing crawler don't get them.


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    • profile image

      jordan Jeppesen 6 years ago

      I am having so much trouble getting my site to get crawled by bing/yahoo i use cludflare and it says that neither have crawled a single page can anyone tell me what i am doing wrong

    • The-BestMouseTrap profile image

      Pam Valentine 6 years ago from The Heartland, USA

      I noticed my site ranked in the exact same spot on Yahoo and Bing; worrying so much about Google, I neglected the other two. I just learned that Yahoo and Bing have merged in some respect, now I understand why. Good information for new hubbers like me. Thanks

    • Dao Hoa profile image

      Dao Hoa 8 years ago


    • Ultimate Hubber profile image

      Ultimate Hubber 8 years ago

      Like this: < ... a ... href ... = .... "Place the hubpages URL here">Hub Pages < ... /... a ... >

      Copy the line written above, remove the dots(...) to view the code. Hubpages won't let me put this link so I had to place dots in order to write the code.

    • Dao Hoa profile image

      Dao Hoa 8 years ago

      It seems like I have to hive more in this one. I am very lost right now. Thanks. How do you put a hyper link to the words in your text?

    • Ultimate Hubber profile image

      Ultimate Hubber 8 years ago

      Doesn't seem like they are going to change their algo anywhere soon.

      Reason: It was previously MSN and they are in the search market for over a decade now and they seem to continue the policies of MSN.

      But again, this is how I feel. Maybe they will update their algo over this. Lets see.

    • JamesCurtis profile image

      JamesCurtis 8 years ago

      Good article. One thing I wonder is if the Bing algo will change once it has 'caught up'. I know their are a lot of web masters frustrated by the fact that Bing seems to not want to deep index newer sites.

    • suziecat7 profile image

      suziecat7 8 years ago from Asheville, NC

      I put my URL in Bing every time. Thanks for the extra information. Sometimes I feel like I'm flying blind.

    • Ultimate Hubber profile image

      Ultimate Hubber 8 years ago

      :D Thanx viryabo!

      Do optimize your sites for Bing.

      I have a site that is penalized by Google and thus don't receive any traffic from it. But it get good traffic from Bing( and the traffic is increasing day by day as more people are starting to use Bing) pays off my bills. :D

    • viryabo profile image

      viryabo 8 years ago

      Very useful information. Heard about bing sometime ago. Used it a couple of times and that was it.

      Now im going back to use Bing cos i trust your judgement always. Thanks UH.

    • bingskee profile image

      bingskee 8 years ago from Quezon City, Philippines

      good tip. i'll be bookmarking this hub.

    • Ultimate Hubber profile image

      Ultimate Hubber 8 years ago

      Thanx for the comments rb11. You have a valid point. The older the Bing grows, the more traffic it is going to fetch as people take time to get used to new brands.

      Thank you Jay for your nice comments.

    • rb11 profile image

      rb11 8 years ago from Las Vegas

      A little competition never hurts, but after the newness wears off what will bing have to offer. Of course the key for the marketer is where traffic is coming from. If bing shows promise in this area more attention will go there way.


    • jayb23 profile image

      jayb23 8 years ago from India

      Thanks for that info UH. I will surely keep them in mind. Cheers

    • Ultimate Hubber profile image

      Ultimate Hubber 8 years ago

      Yup dohn!

      Try it!

    • dohn121 profile image

      dohn121 8 years ago from Hudson Valley, New York

      I can't wait to try this. Maybe into time, we'll be able to enjoy some $$$ from Bing! Hey, you never know.

    • Ultimate Hubber profile image

      Ultimate Hubber 8 years ago

      Comments like these are real reward of my writings. Thanx for the comment AEvans!

    • AEvans profile image

      Julianna 8 years ago from SomeWhere Out There

      Always something new to learn and you have giving me more tools to use. :)

    • Ultimate Hubber profile image

      Ultimate Hubber 8 years ago

      I am glad you liked it UW!

    • Uninvited Writer profile image

      Susan Keeping 8 years ago from Kitchener, Ontario

      Thanks for this, I'll keep it in mind.

    • Ultimate Hubber profile image

      Ultimate Hubber 8 years ago

      Dale and Jenny, thank you both for your kind comments. I am glad you have found this information useful. If you have any more queries regarding Bing, I'll be there to help you.

    • Jenny30 profile image

      Jennifer 8 years ago from Canada

      wow honestly never heard of bing. Thanks. I will be considering optimizing my site with bing!!!

    • Dale Nelson profile image

      Dale Nelson 8 years ago from South Africa

      Definitely a new read for me.Thanks for the info.