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Setup a WordPress Blog to Promote your Articles

Updated on February 14, 2009

Setup a WordPress Blog to Market your Articles

Recently I was reviewing WordPress theme sites and decided along the way to setup a new blog for the sole purpose of pointing at my various pieces of writing which are not on my own websites or blogs. Currently all my articles happen to be hosted at HubPages but I think this would work for articles hosted anywhere.

Why set up a another blog you might say - there is a RSS fee for your latest hubs you can use after all. Several reasons really:

  • some of my favourite sites for promoting hubpages ban the domain, probably because of the idiot minority, now I can use a link from my blog rather than the dreaded link with "" in it

  • it's actually bit quicker to link to the blog rather than my actual page - mainly because I already have the affiliate tracking code in my blog link. more sites mentioning my sites must be good - I think - I have no idea actually - it can't hurt anyway - it's the basis for the whole "bum marketing" approach of submitting tons of aritcles to directories in the hope that they will link back to you.
  • I wanted to start developing an on-line resume of my work so

    • a) I won't fortget I've written it (believe me it's happened before in the offline world) and
    • b) I can use it as a portfolio or CV in the future.

  • I little bit of extra revenue. I expect, oh OK hope, that the cost of the domain, will be paid for by the Adsense revenue, well you can buy hope can't you!

Setup a Domain and Hosting

If this is your very first website or blog you need some hosting, a home for your blog. I use Dreamhost because I like their price and their ease of use - more on that later. Dreamhost is in the US, which I am not, but they are a lot cheaper than anything I can get locally, and to be honest the service is no worse i.e. non-existent!

There are 2 distinct things you need to get onilne with your own blog with your own domain name:

  1. You need to register your domain name e.g. - this should cost you under US$10 a year

  2. You need to buy some disk space and other services for your domain - that's called a hosting package this will cost you between US$6-US$8 / month.

Note that if you are going to develop a LOT of sites then you really should consider a re-seller package, or upgrade later, with a reseller if one site starts getting a lot of traffic it doesn't affect the rest of your sites.

Install WordPress

OK you have your domain and your hosting now we are nearly ready to rock and roll as they say!

With cpanel which HostGator uses you go to "Fantastico" and then select WordPress to install the program automatically.

Check the url in the browser it will be something like - you need to bookmark it because this is where you will come back regularly to manage your blog.

Now How to customise your WordPress install.

  1. Add another user - the user who will post for you: I prefer "lissie" to do the posting - personal taste really.
  2. Change the permalink structure (in English that is the url your post will have) from the main admin panel (Options/Permalinks) to get pretty links I am just using the /%postname%/ - because my content tends to be timeless I really don't want to emphasis the dates of the posts

  3. I turned off comments for posts (Options/Discussions) - I don't' want discussions on this blog - I want the discussions to be back at HubPages where the actual article is - by turning the comments off it stops me having to deal with spam comments too.
  4. Install the All-In-One-SEO plugin which does - SEO optimisation oddly enough. You get additional options to re-write your title and short description which can be handy too. Installing a plugin is pretty much the same as installing a theme - you just put it in the plugin directory rather than the theme directory. Then go to Plugins menu and activate it after activation you will have a All-In-One-SEO menu under Options.

Now you need a theme: you could stay with the default but it's pretty boring - so you might as well play with the theme now! I described how to change a theme in the previous hub in this group so Iwon't repeat it here.

I decided to use a Adsense optimised theme in the hope of gettings some revenue from it, in my example I am using ProSenseGrey from doshdosh. To setup ProSense it comes with a dummy adsense ID which causes it to display public service ads - you need to add in your own adsense ID - the same one as you use on HubPages if you've forgotten what it is - it will be in the format of pub-1234567890123456 or similar!

From the main Admin panel go to presentation/theme editor and edit every file which is called adsense.... to replace with your Adsense ID, make sure you save after every file and that you do all 7. Note if you are using a dfiferent theme the names of the files will be different but the principal will remain the same!

If you've installed your adsense ID correctly and then addeda post you should get a page looking like this i.e. will relevant ads

Tidying up the Theme

There are 2 sidebars pre-loaded in theme I've left the first one alone, which is the adsense block, but I changed the second one under Presentation/Widgets:

  • got rid of the archive - again not emphasising the published date a
  • added in a couple of RSS feeds from HubPages mainly to keep the blog "fresh" with new content if I don't add to it for a few weeks.
  • added the About page and the categories

Add your posts

Time travel is great - it doesn't fool google but at least any reader will think the blog has been around for a few months if you backdate your posts.

Now it's time to actually do some work -

For each HubPage or article I want to promote

  • I write a brief brief teaser to it
  • include a link with my affiliate url in it

  • add a picture, I think they make blogs look much more appealing, which also has my affiiliate link in it.

The post is a rewrite not a copy from the hub - I don't want to penalised for duplicate content by Google. I back date the posts to near the date I published them - I don't suppose it really matters but I kinda made sense to me.


That's it you are up and running with your own self-hosted WordPress blog! It's not really difficult and the WordPress help site is good - but I thought it might be handy to some if I stepped through the whole process?

Love to hear your feedback, especially if you use this hub to get your blog up and running! I'll try to help if you get stuck - leave a comment!


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    • profile image


      8 years ago

      informative post.

      I was searching for adding my PUB ID.

    • cupid51 profile image


      8 years ago from INDIA

      Very nice and informative especially for a new hubber like me! Thanks for sharing.

    • Cheeky Girl profile image

      Cassandra Mantis 

      8 years ago from UK and Nerujenia

      Great hub! I am thinking strongly of setting up a hub with Wordpress, so this timing is excellent. Lissie! Thankyou!

    • profile image


      8 years ago

      Fantastic information. Thank you. :)

    • kiwi gal profile image

      kiwi gal 

      8 years ago

      This is something which is useful. Will be doing this. Thanks you have a great Christmas.

    • LoneWolfMuskoka profile image


      8 years ago from Huntsville, Ontario, Canada

      Not a bad summary of a simple WordPress site. You might want to be careful about the permalink settings. WP's site does suggest that having non numeric at the beginning as you have done can slow down the permalink resolution mechanism. Whether it is enough to be an issue or not depends on traffic and the server.

      Also, you will run into trouble if you ever name two posts the same 8=)

      You can add the post id into the permalink to avoid this if you want. Something like /%post_id%/%postname%/

    • mailxpress profile image

      Michelle Cesare 

      9 years ago from New York

      I always wondered about WordPress. Thanks for the step-by-step illustration.


    • MzJme profile image


      9 years ago from Seattle, WA

      Another great informational hub! Thanks Again!

    • MauKat profile image


      9 years ago from USA

      Talk about evergreen content! I see this hub has been around for awhile. But I just found it today and I am going to get busy setting up a blog for my hubs. Great idea! Thanks.

    • Abhishek87 profile image


      9 years ago from India

      Great great hub Lissie :)

      I have a question for you... Now, I am absolutely new to hubpages and blogging et al. So I am confused whether I should spend money on my hosting space now or rather use the wordpress free blog for now and buy things when I have some kind of grasp and decent traffic coming in.. What would you say??

    • The Real Tomato profile image

      The Real Tomato 

      9 years ago

      I am a practicle person and like information that I can use- I thank you for the USEFUL information.

      By the way- Love your avatar ( the candid smile) - it cheers me right up : D

    • Lissie profile imageAUTHOR

      Elisabeth Sowerbutts 

      9 years ago from New Zealand

      I checked the link Dave - to be honest any so-called "professional" service which has a step #"3 Submit your blog to Google, Yahoo and other major search engines" Please this went out with the ark - or atl least 2000 - and in fact probably hinders your site being indexed! They are promoting one host I never heard of (not good) and dreamhost - I guess if you have absolutely no interest in your business it might be worth a go - but I wouldnt trust anyone else to do something that is so critical as setting up a business -and which is also very,very simple and free - there is HEAPS of help out there - starting with your hosting company

    • profile image


      9 years ago

      Opps... the link is ;)

    • profile image


      9 years ago

      I highly recommend for setting up a wordpress blog for FREE. They did an excellent job setting up my blog and still help me with small questions here and there. I thought that professional free service did not exist, but I was wrong.

    • Lissie profile imageAUTHOR

      Elisabeth Sowerbutts 

      9 years ago from New Zealand

      Ive used dreamhost in the past and now use hostgator. I only changed because I wanted cpanel which interfaces with some programs I use. For most people dreamhost is fine

    • Lifebydesign profile image


      9 years ago from Australia

      Wish I'd seen this before, but since recently discovering W'press I'm loving it! I also use Dreamhost, but its more from a trusted recommendation than any personal preferences. Glad I found this Lizzie.

    • Lissie profile imageAUTHOR

      Elisabeth Sowerbutts 

      9 years ago from New Zealand

      LOL actually this one been around for about 14 months - I was hopping to get some more people to see some of my older stuff - you know its well marinated now!

    • LondonGirl profile image


      9 years ago from London

      bookmarked to read later, there's too much great stuff to take in at once!

    • Lissie profile imageAUTHOR

      Elisabeth Sowerbutts 

      9 years ago from New Zealand

      the tracking code means that if the visitor signs up using your tracker code you get 10% of the impressions from their hubs and so a small % of revenue. Thanks for visiting

    • Mezo profile image


      9 years ago from Egypt

      mmmm nice idea and it may bring you more traffic... using my affiliate url? why? i already get my share of the revenue (it's my article!) should I add the afffiliate tracking code to my article url, is that what you mean? the one like



    • ripplemaker profile image

      Michelle Simtoco 

      10 years ago from Cebu, Philippines

      Lissie, I just signed up for wordpress. I will check on this hub to see how I am going to go about it. And maybe ask HELP from you - knowing me I'd get lost! Thanks for a very informative and helpful hub. :-)

    • profile image


      10 years ago

      Thanks for the information. I have a blog, but I didn't use the SEO plugin. I will go back and do that now.

    • Lissie profile imageAUTHOR

      Elisabeth Sowerbutts 

      10 years ago from New Zealand

      It's more a rent/buy debate. Blogger blogs are hosted on google - if google doesn't like your blog they can shut it down - it has apparently happened! WordPress I am talking about above is buying your own domain and getting some hosting and then using the WP software - if I get pissed with my current host I can change and take all my sites including my WP blogs with me - I think the small price of paying for hosting and the domain name to have that control over my own work! Also when I was running one blogger/ one WP blog I found the flexibility of WP enormous compared to blogger - you can even make a WP blog look like a regular website or online magazine!

    • Peter M. Lopez profile image

      Peter M. Lopez 

      10 years ago from Sweetwater, TX

      Thanks Lissie. I currently blog on blogger, but wordpress folks seem to be huge fans. Would you recommend wordpress over blogger? The wordpress templates certainly look better. I think it's the whole Mac/PC debate, but for bloggers.

    • Lissie profile imageAUTHOR

      Elisabeth Sowerbutts 

      10 years ago from New Zealand

      That's a good point - I hadn't thought of that!

    • jhulott profile image


      10 years ago

      What a fantastic idea? And with the resultant RSS feed you can promote one feed everywhere and get huge more traffic without hving to try and promote 50 hubs.

      Great idea! I Wlll be "borrowing" this for my hubpages and my squidoo lens.

      Keep up the good work

    • Lissie profile imageAUTHOR

      Elisabeth Sowerbutts 

      10 years ago from New Zealand

      Thanks for your kind comments everyone - Bil - I had read that but was surprised just how effective it would be - I thoght having to click again to get to the main article would put people off - but apparently not - or they click on an ad - which is all good!

    • billmcintosh profile image


      10 years ago from Westminster, CA

      Great advice. I've found that setting up a blog is one of the best things you can do to promote about anything online.

    • coolbreeze profile image

      Rik Rodriguez 

      10 years ago from Hawaii

      Great Stuff!!!! I love it!!!

    • uglydawg profile image


      10 years ago from Vancouver, WA

      very informative, thank you

    • Lissie profile imageAUTHOR

      Elisabeth Sowerbutts 

      10 years ago from New Zealand

      Hi Whitney - you will pay for hosting as I mentioned and the annual charge for the domain name but you don't pay for WordPress itself.

    • Whitney05 profile image


      10 years ago from Georgia

      Great advice. I tend to use one of my blogger blogs. I thought about setting up a wordpress, but I thought I saw a monthly fee that I'd rather not pay right now. :-( But I do like the setups better on wordpress.)

    • Lissie profile imageAUTHOR

      Elisabeth Sowerbutts 

      10 years ago from New Zealand

      Actually I got to the same place Eileen go to and I bet you find it!

    • Eileen Hughes profile image

      Eileen Hughes 

      10 years ago from Northam Western Australia

      Good information. Too much for my little ol brain though I think. I set up a wordpress thingy but couldnt work out how to start it up. Must have had a brain fade. Thanks anyway very interesting

    • Lissie profile imageAUTHOR

      Elisabeth Sowerbutts 

      10 years ago from New Zealand

      Have a great Christmas MrM - hope to hear about your new blog in the new year!

    • MrMarmalade profile image


      10 years ago from Sydney

      Lissie, I don't believe you can buy hope. I do belive you can have faith in your hopes and dreams. It happens.

      Have faith and believe

      Great Hub I will put in to use early 2008

    • Lissie profile imageAUTHOR

      Elisabeth Sowerbutts 

      10 years ago from New Zealand

      Thanks for the complements Kenny and siddhinfo - BTW love the way you say my name with your accent siddhinfo :-)

    • siddhinfo profile image

      Shrihari Sawant 

      10 years ago from Goa (India)

      Lessie it is very good information you have published. Thanks for such a great hub

    • Kenny Wordsmith profile image

      Ashok Rajagopalan 

      10 years ago from Chennai

      Very useful, Lissie, thanks! Great idea that: turning off comments to make them come here!


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