Simple tips for search engine optimization
Simple search engine optimization
On page Search engine optimization (SEO) simple? When you build clusters of keywords using this system it is. The techniques we started with are as effective now as they were in Jan 2011 when we started using them. We have several articles pulling readers using nothing more than these simple techniques and no back linking.
Realize when you are writing you are trying to reach an audience. You want people to read what you have written. It is what you title your article that will usually contain the words your audience is searching for. Choose them wisely. The approach we use is choosing words then searching them. It is rare now for us to actually open anything we find in the search. We do read what the search engine has picked up because this gives us ideas and other words which might be more effective. It also helps us pick the niche we want to be found in.
Remember that not every keyword is searched often. There are free tools that let you know how often certain words are searched but for this article we are not going to go into them. We are going to use an example from our own work. We find doing simple searches enjoyable.
Simple tips we still use today
Say you are writing an article on training a horse. Horse would be the first word you would search. As of today September 7, 2012 this brings up 75,400,000 results. Horse training brings up 52,800,000 results. Although breaking a horses spirit is something we have no intention of we learned breaking is more often searched. Since our goal is to let people know there are approaches other than breaking we use it. The search for breaking brings up results up to 72,900,000 results. It’s going to take a really well optimized article to hit the top of that niche.
We don’t like pain for us or any animal so lets add gentle. Now we are down to 720,000 results and with this keyword cluster we are ranked page 1. Since we are not alone in believing it is better to be gentle these keywords are searched thus bringing us readers because they are finding us on page 1 of a search engine. We have also narrowed our niche bringing in the readers we really want. As time passes Google adds relevance for linking and sharing. It is also ranking on several page one slots. Now for the keyword cluster gentle breaking a horse. September 7, 2012. The competition is now 1,370,000 for these keywords it is page one.
This is what simple search engine optimization is all about. Putting your article in front of the audience you are writing to. All the fancy programs in the world can only speed up the process. Learning to do it the simple way is really the best. Once you have this down in reality you are dependent upon one thing. Your brain is the best search engine optimizer that exists.
For our example article we used the title and on the platform we used we were able to add a summary which contains our keywords gentle breaking once and horse twice. Summaries are not used by search engines for optimization. They are to create enough interest to have people clicking through.
It is recommended to make your keywords bold if the platform allows. You can also use your keywords in sub titles again if the platform allows. If pictures are allowed and you can find a way to use your keywords in some way that is recommended. In our example article we used this method. This is especially if you place the picture at the top right hand side of the article.
The rule of thumb is make sure to use your keyword clusters close together in any order one time within your article. Up dated after the latest Panda. Having them within the first two sentences is probably the most important. The rule of thumb is at least one keyword within the first eighty five characters. If you can’t put a summary in these first few sentences are what a search engine is going to pick up and what people will see when searching for you. You want your keywords there because this is what your article should be about.
Around the center use them again make them fit and make it feel like there is a reason for them to be there. They don’t have to be in order or even in the same sentence just within sixty five characters of each other.
Search bots search the entire article looking for keywords and sometimes we have found that by using this method it is actually this grouping we are finding on search engines. This works especially well when you can’t add a summary. Even when you can use a summary doing this is showing your keywords are relevant.
Somewhere along the way we learned that in good writing your final paragraph is a summary of what you have written. We don’t always use this paragraph properly but now make sure our keywords are in it. This again to show our keywords are relevant to the article.
The reason people write is to have what they have written read. It is just a waste of brain power to write if what you have written is not being found. You can now see that search engine optimization is simple if you use these tips and your brain.
Links in text and using links
If you link to articles or websites on any platform, blog, or website make sure you are not using a single word which matches a word in the link. This is considered spam by the Penguin update and your information will be passed over by search engines. If you have been wondering why you are losing traffic this might be the reason. A reader brought to our attention that this was improperly worded. We are adding this so people will understand.
One of the websites we are branding at the moment is PortlandOregoninfo.us. None of the linking words can be Portland, Oregon or info or this will be considered spam. You can link to one word, just not a word in the link.
© Revised September 14, 2012 6:30 AM CST Dennis Thorgesen for Lisech eMarketing, All rights reserved.