ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Spinning the bottle on Evergreen Content.

Updated on October 27, 2011

Shame on you for thinking my hub was about kissing!

Remember that age-old game where you would have a party and everyone would sit in a circle, you would place a bottle in the middle and everyone would take a turn at spinning the bottle, and then the “spinner” would have to kiss the person it landed on? What a fun game, but no that is not what this hub is about.

It is about evergreen content. Before I came to hub pages I had no idea what evergreen content was about. It really didn’t matter then. I mean I write because I enjoy it, I was not trying to keep up with the popular content, or to have the most readers, or the most clicks, or the most this and the most that. I have a blog, and I write on the blog because I like to, not for any other reason. And then I found Hubpages and thought why not give it a go. It might be fun, and perhaps generate some revenue and maybe just maybe I could meet some nice people. And I did, but I have been publishing what I want, writing what I want, and doing what I want. I have been searching, peeking around to see what others write about, reading the tutorials that are all over and learning how to navigate, learning how to make my hubs look sharp and professional. And today I ran across evergreen content, so I put it in my search engine and found more articles about evergreen content. And I found out they are not talking about how to plant trees either! They are talking about content that never goes out of style. They are talking about the type of content that people will search for in days, weeks, months, even years to come. That perhaps can generate more readers to your hubs, and in turn perhaps more money to generate through those very same hubs. They are talking about material that is “always fresh”, “timeless”, “that never goes out of season.”


To me it is like spinning the bottle. Where will it land?

Will it land on “How many ways are there to tell someone that you love them?”

Or, “How many different ways are there to make meatloaf?”

Will it land on, “How many types of cell phones are out there?”

Or, “How many search engines are there?”

Round and round it goes, where it will stop no one knows!

And we are back to evergreen content. What is constant, what do people look for in their searches. What is at the top of the list?

What do people put in those search engines to find? Well since there are so many people out there, I would assume there are many diverse topics out there. A plethora of topics and many topics out there that people will search for. I doubt if that will ever change. So then I had to ask myself what do I look for and do I look for evergreen content. Sometimes yes, and sometimes no, and sometimes I just look for something obscure. I love poetry and I look for poetry that moves me. I suffer panic and PTSD and I search for answers and cures. I have abuse in my background and I look for similar stories and experiences. I look for ways to make money online. I look for content that I am interested in. Would I call that evergreen? Perhaps it very well may be in many ways, and perhaps not.

Back to spinning the bottle again, and again, and again, until it lands on something that intrigues me.

Will it land on, “How many recipes are out there to make good hamburgers?”

Or, “How many symptoms are there in panic attacks?”

”How many ways can you set a table?”

The bottle goes round and round, where it will stop no one knows!

I enjoy unique titles, I enjoy unique stories, and I enjoy unique poems. I have so many things that I enjoy and when I want evergreen content, I search until I find it. And have learned that is it necessary if one wants to join the ranks.

The good points to me would be,


That it rarely needs to be updated.


It keeps on earning you money, getting your hits.


People are going to keep searching for those evergreen topics, for if they never go out of style, they will remain on top of the search engines.


But for me, I guess I am old-fashioned, I like spinning the bottle some days, and never knowing where it will land!



Do you try to include evergreen content in your hubs?

See results


    0 of 8192 characters used
    Post Comment

    • LaurieDawn profile imageAUTHOR


      7 years ago

      Thank you Acaetnna for your sweet words. Writing from the heart I say is always our best, whether it contains evergreen content or not! And here is sending some love your way, may you always have enough to fill you!

      Blessings and hugs,


    • acaetnna profile image


      7 years ago from Guildford

      This is a great article LaurieDawn, I confess I had no idea what was meant by spinning the bottle - until now! Thank you for enlightening me. I guess I should spread my wings more. I write from my heart and at the moment all I need is love and so that is what I write about. I love your work - pressing your buttons.

    • LaurieDawn profile imageAUTHOR


      7 years ago

      I have to say Qudsia! I just read it and loved it! I hope you do more!

      Blessings and hugs!


    • QudsiaP1 profile image


      7 years ago

      Dear Laurie, as you had requested, I continued the story, "The Changing Lines".

      The Changing Lines - Part 2.

      Please let me know what you think of it. It was the fastest story writing I have ever done.

    • LaurieDawn profile imageAUTHOR


      7 years ago

      Thank you Silvie! I do too, write about what moves me, what I want to, want I have experienced in life. I found that if a topic is picked for me, the words are hard to come, so if that means I am not a professional, I would rather write from my heart!

      Blessings and hugs,


    • profile image


      7 years ago

      Interesting article! I write what and when I feel it. I know there are writing exercises where they give you a topic and you write about that subject, but I realized long ago that just does not interest me, it might be a shortcoming and a hindrance to my desire to write well, but what the heck, as much as extra money might be a good thing doing something just for the pure joy of it has it's own rewards.

    • LaurieDawn profile imageAUTHOR


      7 years ago

      Thank you Martie, I too write what I wish, or write from experiences that I have lived. I found it a very interesting topic that people actually do write on evergreen topics and that is fine for them too. I just love to write and wish to share with people what I have learned in this journey called life. I don't think I could be one of those people who said here it a topic, write about it! That would be too much like school, or being forced to write, and when that happens I have nothing much to write about.

      I like my way too. Writing from my passions.



    • MartieCoetser profile image

      Martie Coetser 

      7 years ago from South Africa

      Laurie, this is an awesome explanation of ‘spinning the bottle’. I think every writer knows exactly why he/she writes and what he/she expects in return. Personally, at this stage of my life, I want to follow my heart and not my brain. I want to write what I want. Not with the intention to sell myself or whatever I add as supportive reading or products to my hubs. I merely want to share what I know and what I’ve learned in this life. If my hubs are meant to be read, it will be read by the right person at the right time. And, of course, many others may read it and receive my ‘gift’, which is like seed that will grow or die. This is how I personally feel about my writings. Not that I disagree with writers who differs from me. I was myself once a writer who wrote ‘evergreens’ in order to earn the money I needed to survive, and I know it is hard-hard work that does not always turn into the profit it deserves. I wish you all of the best of success with your writings. See you again.

    • LaurieDawn profile imageAUTHOR


      7 years ago

      Thank you Sweet Lady. I was searching on articles how to improve hubs and make money with them, and ran across this, and found it very helpful. To keep up on the lastest and to be informed. It helped a lot with adsense and amazon! Hope it helps you too!

      Blessings and hugs,


    • Poohgranma profile image


      7 years ago from On the edge

      Very interesting article. I had never heard of this and know I need to stretch out more into other areas. I limit myself by writing nearly only in Bio and Memoir but that's most of what my experience is right now. Maybe once I have that mastered to a higher degree, I'll look at the money making ideas. Great information!


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)