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Who Reads HubPages? Audience Stats to Increase Your Traffic and Maximize Your Hubs

Updated on January 28, 2012

© 2012 by Aurelio Locsin.

HubPages offers a lot of data on how many page views your individual hubs receive, and plenty of hub advice on how to increase your traffic. But it shows no information on who actually reads hubs. This is a bit puzzling since understanding your audience is the key to writing usable hubs that people want to read.

Third-party websites can supply the missing stats, with the most well-known being Google Analytics. However, using it requires registration and some setting up, which can prove complex to the beginner. A simpler alternative is Alexa, which requires no registration, and provides the information below. Google Analytics can provide data on individual web pages. Alexa only handles domains and not subdomains.


Traffic Rank

The traffic rank is based on a site’s average daily visitors and page views, with the highest combination going to number one. In the U.S., that honor belongs to Google. HubPages ranks differently depending on the county, with the top three ranks belonging to the following: (The traffic rank is the number after the country.)

  1. Philippines: 49
  2. Pakistan: 81
  3. India: 91

The UK is number six with 186, Australia is seven with 188, the U.S. is nine with 192, and Canada is ten with 209.

TIP: Hubs targeted to countries where HubPages ranks higher will have a greater chance of being seen and read. For example, a general travel hub on visiting Los Angeles can have a spin for India if you include visa information and travel times from the subcontinent.

Audience by Country

The left column shows what percentage of hub readers come from what country. For comparison, the right column shows the same information for Google.


  1. U.S: 30.6%
  2. India: 8.2%
  3. China: 3.6%
  4. Brazil: 3.1%
  5. Japan: 3.1%
  6. U.K: 3%
  7. Germany: 2.8%
  8. Russia: 2.7%
  9. Italy: 2.4%
  10. Iran: 2.4%


  1. U.S: 32.9%
  2. India: 21.8%
  3. U.K: 6.1%
  4. Canada: 3.3%
  5. Pakistan: 3.1%
  6. Philippines: 2.6%
  7. Australia: 2.2%
  8. Nigeria: 1.4%
  9. South Africa: 1.3%
  10. Indonesia: 1.1%

TIP: The big surprise is India, though it probably shouldn’t be because it is soon-to-be the most populous country on the planet and speaks the English required to browse hubs. Given the high traffic rank of HubPages in the country, it might be worthwhile targeting hubs to an Indian audience.



The typical hub reader is female, has no children and has some college. She is either aged 18-24 or 65 and over, and makes $30,000 a year or less, though many also make from $30,000 to $100,000. They are most likely Caucasian, African American or Asian. Men, which to many form the typical Internet audience, are underrepresented, and so are those with children or who browse from school or work.

For comparison, Google visitors are almost evenly split among all ages, genders, educations and whether they have children. Students from school use the search engine more than those at home or work, while senior citizens avoid Google. Alexa provides no breakdowns for income or ethnicity for the search engine.

TIP: Given the audience, articles that should do well include budgeting, dating, earning money, fashion, celebrities, travel, crafts and retirement.

Search Terms

The following are the top 10 search queries for January 2012 and change from monthly. The percentage represents the amount of search engine traffic that reaches HubPages due to the search term.

  1. profitable business ideas: 0.74%
  2. hubpages: 0.45%
  3. best infant car seat: 0.18%
  4. christmas messages: 0.15%
  5. types of computer: 0.13%
  6. louis vuitton handbags: 0.13%
  7. oau admission list: 0.12%
  8. hub pages: 0.12%
  9. learning web designing perfectly: 0.12%
  10. calculate self employment taxes: 0.12%

TIP: Hubs that cover these topics, especially as keywords, will get better traffic.


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    • Anne Harrison profile image

      Anne Harrison 2 years ago from Australia

      interesting hub, bookmarked for future reference, thank you

    • TIMETRAVELER2 profile image

      Sondra Rochelle 5 years ago from USA

      You are something else, my friend! I've said it before and I'll say it again...I wish I had your ability to mine and decipher statistics! This one was just great!

    • Sparkle Chi profile image

      Cate 5 years ago from Chandler, AZ

      Great insight in to who we should be writing for! Thanks for sharing this!

    • TasticAdvisor profile image

      TasticAdvisor 6 years ago from Rochester

      Thanks for this great information Alocsin. Sometimes its easy to forget to 'write for your reader and not yourself'.

    • thelyricwriter profile image

      Richard Ricky Hale 6 years ago from West Virginia

      Another great informative article Alocsin. I really like these articles that you have created with all the stats and info. They are very helpful my friend.

    • Pamela N Red profile image

      Pamela N Red 6 years ago from Oklahoma

      You can't base it on HubPages as a whole. Each article is ranked on it's own and not all of a Hubbers hubs are even ranked the same. My work all has a different audience depending on content and interest of outside readers. That is assuming we are getting evergreen views and hopefully we all are.

    • zanaworld profile image

      SA Shameel 6 years ago from Bangalore

      well thought and written hub...!

    • rajan jolly profile image

      Rajan Singh Jolly 6 years ago from From Mumbai, presently in Jalandhar,INDIA.

      alocsin, this is a very well researched hub. Actually, earlier in the day I had asked a question if anyone had any idea what % of hubbers came from which country to read a hub. My main aim was to find which type of hubs were popular where.

      Hubber Melovy gave the link in the answer to my question. I really appreciate the research done by you in this regard. Thanks for sharing such wonderful information.

      Vote up & awesome. Bookmarked.


    • Sturgeonl profile image

      Sturgeonl 6 years ago

      This is a very useful article. I appreciate the information.

    • Melovy profile image

      Yvonne Spence 6 years ago from UK

      Yet another useful hub alocsin. My bookmarks folder is going to run out of room soon!

    • alocsin profile image

      alocsin 6 years ago from Orange County, CA

      Formosangirl, the data comes directly from Alexa. Try going there. You can get data not just on but any website you're interested in.

    • smiileyfacexo profile image

      smiileyfacexo 6 years ago from New Zealand

      Thanks for the great hub! I found it really useful and will be examining my stats from now on.

    • formosangirl profile image

      formosangirl 6 years ago from Los Angeles

      Alcosin, interesting hub. I would be interested in how you determine the data regarding average reader. Since I do not receive many readers as you do, I often review the organic search terms that they use to reach my hubs. Voted up.

    • Axaflaxar profile image

      Axaflaxar 6 years ago from Virginia

      Alcosin, I have looked at my stats on hubs and always wondered if I should right hubs around the keywords in my stats for a particular Hub. Just to be clear is that what you are saying do?

    • Sunshine625 profile image

      Linda Bilyeu 6 years ago from Orlando, FL

      Excellent hub! Thanks for sharing this useful data!:)

    • alocsin profile image

      alocsin 6 years ago from Orange County, CA

      Thanks for stopping by. Glad you all found it worthwhile.

    • vespawoolf profile image

      vespawoolf 6 years ago from Peru, South America

      Wow, a wealth of information on HP readership. The info on India opens a new window of opportunites, as well.

    • Amber522 profile image

      Amber522 6 years ago

      This is very interesting. I never really thought about what the "Typical Hubber" is like. Ironically, I fit into your descriptions for a typical hubber. It is important to know who your audience is before writing. Very useful hub.

    • algarveview profile image

      Joana e Bruno 6 years ago from Algarve, Portugal

      Good Hub, very interesting.

    • Kris Heeter profile image

      Kris Heeter 6 years ago from Indiana

      Very useful hub. I love statistics like this:) It's always easier to learn and improve when you have the stats in hand.

    • bizwin profile image

      Christabel Evans 6 years ago from England, UK

      Great hubs. Very useful, voted up and follow.Thanks.

    • Felixedet2000 profile image

      Felixedet2000 6 years ago from The Universe

      Wow, nice job.Thanks for this useful information. Voted up for sure.

    • Aya Katz profile image

      Aya Katz 6 years ago from The Ozarks

      This is very useful information about our audience.