ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Who Reads HubPages? Audience Stats to Increase Your Traffic and Maximize Your Hubs

Updated on January 28, 2012

© 2012 by Aurelio Locsin.

HubPages offers a lot of data on how many page views your individual hubs receive, and plenty of hub advice on how to increase your traffic. But it shows no information on who actually reads hubs. This is a bit puzzling since understanding your audience is the key to writing usable hubs that people want to read.

Third-party websites can supply the missing stats, with the most well-known being Google Analytics. However, using it requires registration and some setting up, which can prove complex to the beginner. A simpler alternative is Alexa, which requires no registration, and provides the information below. Google Analytics can provide data on individual web pages. Alexa only handles domains and not subdomains.


Traffic Rank

The traffic rank is based on a site’s average daily visitors and page views, with the highest combination going to number one. In the U.S., that honor belongs to Google. HubPages ranks differently depending on the county, with the top three ranks belonging to the following: (The traffic rank is the number after the country.)

  1. Philippines: 49
  2. Pakistan: 81
  3. India: 91

The UK is number six with 186, Australia is seven with 188, the U.S. is nine with 192, and Canada is ten with 209.

TIP: Hubs targeted to countries where HubPages ranks higher will have a greater chance of being seen and read. For example, a general travel hub on visiting Los Angeles can have a spin for India if you include visa information and travel times from the subcontinent.

Audience by Country

The left column shows what percentage of hub readers come from what country. For comparison, the right column shows the same information for Google.


  1. U.S: 30.6%
  2. India: 8.2%
  3. China: 3.6%
  4. Brazil: 3.1%
  5. Japan: 3.1%
  6. U.K: 3%
  7. Germany: 2.8%
  8. Russia: 2.7%
  9. Italy: 2.4%
  10. Iran: 2.4%


  1. U.S: 32.9%
  2. India: 21.8%
  3. U.K: 6.1%
  4. Canada: 3.3%
  5. Pakistan: 3.1%
  6. Philippines: 2.6%
  7. Australia: 2.2%
  8. Nigeria: 1.4%
  9. South Africa: 1.3%
  10. Indonesia: 1.1%

TIP: The big surprise is India, though it probably shouldn’t be because it is soon-to-be the most populous country on the planet and speaks the English required to browse hubs. Given the high traffic rank of HubPages in the country, it might be worthwhile targeting hubs to an Indian audience.



The typical hub reader is female, has no children and has some college. She is either aged 18-24 or 65 and over, and makes $30,000 a year or less, though many also make from $30,000 to $100,000. They are most likely Caucasian, African American or Asian. Men, which to many form the typical Internet audience, are underrepresented, and so are those with children or who browse from school or work.

For comparison, Google visitors are almost evenly split among all ages, genders, educations and whether they have children. Students from school use the search engine more than those at home or work, while senior citizens avoid Google. Alexa provides no breakdowns for income or ethnicity for the search engine.

TIP: Given the audience, articles that should do well include budgeting, dating, earning money, fashion, celebrities, travel, crafts and retirement.

Search Terms

The following are the top 10 search queries for January 2012 and change from monthly. The percentage represents the amount of search engine traffic that reaches HubPages due to the search term.

  1. profitable business ideas: 0.74%
  2. hubpages: 0.45%
  3. best infant car seat: 0.18%
  4. christmas messages: 0.15%
  5. types of computer: 0.13%
  6. louis vuitton handbags: 0.13%
  7. oau admission list: 0.12%
  8. hub pages: 0.12%
  9. learning web designing perfectly: 0.12%
  10. calculate self employment taxes: 0.12%

TIP: Hubs that cover these topics, especially as keywords, will get better traffic.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)