ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Why SEO Practices Matter? White Hat vs. Black Hat SEO

Updated on August 12, 2013


Search engine optimization falls into two categories commonly known as white hat SEO and Black hat SEO. These two practices use techniques and tools to optimize search engine for ranking. But while white hat is acceptable by search engines TOS, black hat is much more frowned upon due to the use deceptive practices

The Real Difference Between Black Hat and White Hat SEO Techniques

White Hat SEO Techniques:

White hat techniques consist of getting organic traffic and good ranking through researching relevant keywords that a number of people are looking for. These keywords maybe related to a product to buy, a service to use, or simply informative content to get.

White hat techniques also include building high quality content built from scratch. Put simply high quality content is not plagiarized from any source, is not spun by article spinners, is not stuffed with keywords, and is not poorly written to the point that it spoils the reader’s experience and fails to deliver any useful information. It is an authentic content optimized by relevant keywords only, used with meticulous care.

What SEO techniques do you use?

See results

Black hat SEO techniques:

As opposed to white hat seo, black hat seems to be the ugly way to optimize a search engine. In fact, if we are to define black hat seo, we would think of fast ranking results with intensive spamming. However our definition is still incomplete as spamming itself would be void without automation. A blackhat tools would n't be blackhat without automating a task like autoblogging by creating a splog full of advertisement with rss feed content or auto commenting in hundreds or even thousand of blogs in a very short period of time while linking back to your site. If you come across a blackhat forum you will end up with a list of automating softwares like scrapBox, senuke, Xrumer to name a few.

Why you should stick with white hat techniques ?

Although it may be very tempting to build up thousands of backlinks within days, and while ranking for stuffed keywords or comment spams may seem ( for some people ) justified if they struggle unsuccessfully to make a full time online income, it is undoubtedly a silly idea to count on black hat techniques and think you will get away with it. These techniques are all short lived and all you will end up with is your site ban from the search engines.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)