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Making use of the Amazon capsule in your hubs

Updated on November 12, 2009

The mystical Amazon hub capsule

Hubbers either love this little guy or they hate it. At an early stage I'm already seeing profits with this one, and yet, I hear others say it does nothing for them. Going on the assumption that I'm not just the lucky one, I'll share my secrets on how I use this interesting little hub tool.

By following this simple tutorial, you will find yourself able to add Amazon capsules to your site and to make the most out of a very useful tool. Just remember to use it appropriately to maximize your income. After all, what sense would it be to advertise fishing lures on a site devoted to your favorite quiche recipes?

So, equip your learning caps, snuggle down behind your mouse, and prepare to learn how to use a tool that should hopefully bring you a slow windfall of income.

Placement is everything!

I have done my own experiments, placing the capsule in various places. My best luck always seems to come from placing it at the top, to the right of my first text module. My reasoning for this? If my hub doesn't interest the reader they might bail out in the middle and never see my Amazon ad. Of course, they might see my ad and bail out on my article, but if they do I'm fine with that, as they will return later if they found my article interesting enough.


Let's take a look at Amazon's little box of wonders

Now, you will see that you can choose specific products or you can choose keywords. As for me, I consider letting Amazon pick as a form of financial Russian roulette. Click the 'choose specific products' button and we'll see where it leads us:

Ah … choices. The first one to make is how many items to display. I recommend no more than four. If you provide too many choices you boggle the reader with infinite decisions, or worse yet, show them how desperate you are to make a sale.

So how do you know how many to use? Well … if you are writing about a specific product, you use one to represent that product (of course). However, if you write about a broad topic, such as fly fishing, you might include several. One thing is certain – we need to know what to type in those empty white rectangles! I suppose now is as good as a time as any to discuss that.

Locating products on Amazon

Leave your hub open and start up another browser window. Go to Amazon and look for the search bar near the top of the page. Found it? Good. Now type the name of the product you are looking for in the long white rectangle key and click Go.

Pretty nifty, eh? You'll find lot of items doing this. Some will be hits and others will be misses, so you'll need to sift them through. Also, you need to look at the star ratings next to each item, if you see less than 4 stars you are probably wasting your time placing that particular item in your Amazon capsule. A low amount of stars typically signals customer dissatisfaction and it's always best not to become known as someone who recommends substandard products.

When you find a product related to your hub, remember to sniff through the 'Frequently bought together' section and the 'Customer's who bought this item also bought' sections. Within these two areas you are bound to find a few gems. After all, if they sold before, they'll probably sell again.

Did you find a few good ones? Good. Now, here's where the fun begins … If you like everything on the page and think it's all related to your product, then write down the URL (the big long HTTP name in your address bar). However, remember that it is better to *focus* your reader's attention on certain items.

Provided you are taking my advice and going with a specific item (or items) you will need to look down through for either a 10 digit ASIM number (for items that aren't published media) or an ISBN number (for items that are). Write those number down (verbatim) and return back to your hub page.

We're back to that Amazom capsule thingy

Enter in the items you wrote down in the last step, one item per line. Provided your hub is all about fishing lures, it might look like this:

Next, click the Preview Amazon Results button. Provided you typed everything right, the pictures for your items will show up. Reasons this might backfire:

* You typed the wrong code for the item (Amazon codes need to be entered in all caps)

* The item you chose had no picture (chose another – few will buy what they can't see)

* A meteor struck Amazon central and knocked their server offline (let's pray this never happens)

Let's take a look at our preview:

Yep! Looks pretty good to me!
Yep! Looks pretty good to me!

Click save to place the edited version on the page, and there you have it – a working Amazon capsule on your hub page. Not so difficult, eh? But wait, there's more! You get a set of fine steak …. um, that's not it … you get a chance to improve on what you have done.

Oh, you didn’t think that was it did you? Now sit down in that chair while ole Yoshi tells you how to do this all one better.

There's more!

Let the hub sit for about a week. Ignore it and move on. Yep, that's right … ignore it like it never esisted, regardless of the temptation to do otherwise.

Has a week passed by already? Wow! That was quick. The next step is to go into Google Analytics. You signed up for that, right? No? Well go do it already! I'll wait here until you get back, and I won't mention how I have already been sitting here a week waiting to tell you my great secret. Just run along and get that Google Analytics account working while I do a bit of fly fishing here in the pond.

You're back? Good. Let's try this again. Open up Google Analytics and look to the bottom,  where it shows the traffic sources overview. Click View Report (underneath the pie chart) and look at the keywords column on the right. Click View Report under the keywords column.

You should see something at the bottom that looks close to this

What is it, you ask. Well, that's what people typed in to hit your pages. As an example, what if you see a bunch of hits for flyfishing rods? Well, that might explain why no one bought the flies you advertised. So, what do you do?

You're getting it, I can tell. I see the eyes lighting up. That's right! You return to Amazon and look up some highly rated flyfishing rods, then place those inside of your Amazon capsule, replacing the flies that wouldn't sell. That's called 'learning from your mistakes', and thankfully you can do just that – and profit from them.

I had this exact thing happen with my LG enV touch review hub. I got mega hits, but no interest in the phone. When I checked Google Analytics, I discovered everyone was looking for phone cases – not the phones themselves.

How odd, I thought to myself. If you are looking at a phone review, then aren't you interested in buying the phone first? Well … unwilling to stand in the path of progress … I conceded and listed the phone cases.

Did they sell? You bet! Listen to the readers and they will tell you what it is they want to buy. Offer it to them and you just might make a sale, or else, you can place your head in the sand and wonder why nothing is happening for you. I prefer to profit where I can, which is why I listen intently when they speak to me.

Well, that's all I have for now

Oh! I just thought of one final tip! Try to chose reasonably priced items. At 4% profit (it increases as you sell more) you make as much selling 100 items for $1 as you do 1 item for $100, but you will find the $1 items much easier to sell.

Now, go out there and win one for the Gipper! (I always wanted to say that)

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    • StardustOrdinaire profile image

      Kristi Tipps-Deutsch 3 years ago from Colorado Springs

      Thank you for this really helpful hub. I appreciate your sense of humor!

    • Octarin profile image

      Margie Lazou 3 years ago from Athens, Greece

      Very informative thank you! Although my problem was that I couldn't get the amazon hub to actually work, the article gave me a couple more insights nonetheless :)

    • profile image

      wim99 5 years ago from Southern Michigan

      Yoshi,

      Great information for the newbies. While I seek counsel in deep meditation concerning my first hub page, like a zen koan, there are so many answers. Thanks for helping to guide the way!

    • rihamah profile image

      rihamah 6 years ago

      thanks a lot for the tips, specially the google analytics tip. will try that.

      thanks.

    • profile image

      gogogo 6 years ago

      I am so glad I found your article, I am going to start working on all your suggestions. Thanks

    • btom profile image

      btom 6 years ago from Chicago

      I have read a lot about promoting Amazon items, but by far this is the best one I have ever read. Great work, thank you!

    • LannaW profile image

      LannaW 6 years ago from USA

      I really like your hub. It is really helpful. Hopefully I can earn my first penny. lol. Thank you so much!

    • pe555 profile image

      Peter Donnelly 6 years ago from UK

      Thank you, its a great article. The Amazon capsule only works for amazon.com not for Amazon.co.uk

    • jessedan profile image

      jessedan 6 years ago

      this the best article i read i hav amazon on my pages this your article i can make changes thanks

      i am just new in this hub but is better place to help fast thanks

    • S Bollinger profile image

      S Bollinger 6 years ago from USA Maryland

      This is a wonderful hub and answers so many questions I had. I recently found a product that would be launched soon back in Oct. Well I wrote about it on my hubpages and placed back links to it. I am now on page 1 of google so its now time to add my link to my page. I asked several times and found your page with the answers I needed. Thanks so much for making this much easier.

    • yoshi97 profile image
      Author

      yoshi97 6 years ago from a land called 'what if?'

      membersa:

      If you have signed up for Amazon properly under 'Affiliate Settings' on the 'My Account' link Hubpages will automatically supply the links for you. How's that for easy! :)

    • membersa profile image

      membersa 6 years ago from USA

      Hi,

      Great hub. I have a question. I have managed to put an Amazon add to my hubpage, but how does Amazon give you credit if you got a sale? There is no place to put your Amazon ID... Would appreciate your reply.

    • Treasuresofheaven profile image

      Sima Ballinger 6 years ago from Michigan

      Yoshi97, I just added my first Amazon product to one of my hubs. Thanks you so much, it was just like you said.

    • Treasuresofheaven profile image

      Sima Ballinger 6 years ago from Michigan

      Yoshi97 this is oh so helpful! I am going to do this right now, this will be my first time adding amazon -- my app was accepted yesterday!

    • Happyboomernurse profile image

      Gail Sobotkin 6 years ago from South Carolina

      Thank you. I'm brand new to hub pages and trying to learn as much as I can before "publishing" a hub. Your article had alot of good tips.

    • Brenco profile image

      Bren Brennan 7 years ago from North Texas

      Yoshi, your article is quite entertaining and I had fun reading it. I appreciate the recommendation to look for at least 4 stars, 'Frequently bought together' section and the 'Customers who bought this item also bought' sections. I improved my hub page with more popular books.

      Don't Hubbers need to be signed up with Amazon as Affiliates to get their code? An Affiliate account is different than and separate from an Amazon user/buyer acct.

      That's what I had to do. I pasted code in my account's Affiliate Settings. Same goes for Google Analytics.

    • James L profile image

      James L 7 years ago from Canada

      Great article, very helpful. I actually went and signed up for google analytics when you mentioned it.

    • profile image

       7 years ago

      Well I am new to the whole experience and I found your Hub a wonderful guide to adding the Amazon adds. Thanks so much! Well done!

    • adite profile image

      adite 7 years ago from New Delhi, India

      Wow Yoshi. I didn't realize how simple it was to add the Amazon thingy until I read your hub! And I have been around for 3 years! Is that dumb or what!! Thanks for sharing your Hub Knowledge. You are truly a Hub Guru! :)

    • Grant's World profile image

      Grant Handford 7 years ago from Canada

      It worked, yippeee! haha.

      Thanks again Yoshi.

      Grant.

    • Grant's World profile image

      Grant Handford 7 years ago from Canada

      Thanks Yoshi.

      I will try that.

      Cheers,

      Grant.

    • yoshi97 profile image
      Author

      yoshi97 7 years ago from a land called 'what if?'

      Grant:

      The URL you need to type in is http://hubpages.com/profile/Grant's+World (AKA your profile page link)

      That should get you through the rough part of the signup. :)

    • Grant's World profile image

      Grant Handford 7 years ago from Canada

      Hi Yoshi, I am new here and trying to figure out this amazon thingy. I tried signing up with amazon but they e-mailed me back and said that since I gave them hubpages as a url that they can't help me because it isn't mine. Ok so I am obviously signing up for the wrong thing. Can you or someone else please help me with this? please pretty please :) Thanks.

      Oh and I did enjoy your article and can't wait to start using the amazon hub.

    • WriteAngled profile image

      WriteAngled 7 years ago from Abertawe, Cymru

      Look up what the readers are searching for. DUH! Hits self on forehard hard, wanders off to look at Analytics...

      Thank you!

    • yoshi97 profile image
      Author

      yoshi97 7 years ago from a land called 'what if?'

      no problem - always glad to help :)

    • hypnodude profile image

      Andrea 7 years ago from Italy

      Thank you very much, especially for the step by step approach. For a beginner like me it's priceless.

    • GL Bell profile image

      GL Bell 7 years ago from Monterey, CA

      Yes nice info!!! Thanks!!!

    • Lyria profile image

      Lyria 7 years ago

      This was such a BIG help for a beginner like me. Thanks Yoshi!

    • vveasey profile image

      vveasey 7 years ago from Detroit,MI

      Thanks for the great info and the humor!

    • Lorraine Arams profile image

      Lorraine Arams 7 years ago

      Good basic information - thanks!

    • profile image

      lynnechandler 7 years ago

      I bookmarked this. Awesome common sense explanation now I need to find one of these on how to set up google analytics cause I tried but something went afoul.

    • Heuchera profile image

      Heuchera 7 years ago

      Thank you for this very nice hub with concise, helpful info. Gotta go sign up for Google Analytics now.

    • jlswenson profile image

      jlswenson 7 years ago from Oklahoma City, Oklahoma USA

      Yoshi,

      Thanks a bunch for this helpful hub.

      Best,

    • DeBorrah K. Ogans profile image

      DeBorrah K Ogans 7 years ago

      Yoshi97,

      Thank you for this great information. Wonderful tips!

      Blessings

    • coyjay profile image

      coyjay 7 years ago

      Yoshi

      Thanks to your hub, I can finally advertise products from Amazon on my hubs. I spent hours trying without luck until I read your hub. It's pretty simple once you have learned the simple detais.

      Much Thanks

      Coyjay

    • profile image

      ajasquared 7 years ago

      Great job with this hub. Now I know everything I need to start up with amazon!

    • yoshi97 profile image
      Author

      yoshi97 8 years ago from a land called 'what if?'

      You can't use the Amazon banners on Hubpages, but you can use the Amazon Capsule as described in this hub. :)

    • profile image

      turners14 8 years ago

      This was very helpful to me, but i still can't figure out how to put the banners up, do i still use the amazon tool? or something else if you could help me out it would be a big help

    • Will Davis profile image

      Will Davis 8 years ago

      Very very helpful. Thanks for the help.

    • jill of alltrades profile image

      jill of alltrades 8 years ago from Philippines

      Thanks for this info Yoshi. I've been here longer than you but I only know about writing and not much of the tech things. I bookmarked this by the way.

    • Gypsy Willow profile image

      Gypsy Willow 8 years ago from Lake Tahoe Nevada USA , Wales UK and Taupo New Zealand

      Thank you so much for this very informative hub.

    • Mitali Kadakia profile image

      Mitali Kadakia 8 years ago

      hey,very very useful.I would say that this was what I was looking for.Absolutely very useful for newbies like me...thankyou very much.I am saving this in my favorites.Please let me know if there is some way if I can also add up Google Adsense with the same hub simultaneously

      Thanking You

      Mitali Kadakia.

    • Koby profile image

      Koby 8 years ago from Ohio

      I love your 101 hubs, they teach me so much-especially the screenshot one.

      This one was great too! I just got an analytics account and had no clue how useful it could be.

    • yoshi97 profile image
      Author

      yoshi97 8 years ago from a land called 'what if?'

      I'm the same way ... having pics makes the learning process that much easier

    • Temperance M profile image

      Temperance M 8 years ago from Oregon

      Yoshi, I love the pictures you use in describing how to use the amazon capsule, very helpful for those of us that are visual learners, thanks!

    • DoodleLyn profile image

      DoodleLyn 8 years ago from Upstate New York, USA

      I bookmarked this hub for when I sign up for my Amazon hub.  Just started here a week or so ago, and am waiting to get a couple more hubs in before I sign up, per the "guide" instructions.  Great hub, entertaining style...thanks for the info.  

      SORRY - somehow this got in twice....don't know how that happened.

    • DoodleLyn profile image

      DoodleLyn 8 years ago from Upstate New York, USA

      I bookmarked this hub for when I sign up for my Amazon hub. Just started here a week or so ago, and am waiting to get a couple more hubs in before I sign up, per the "guide" instructions. Great hub, entertaining style...thanks for the info.

    • yoshi97 profile image
      Author

      yoshi97 8 years ago from a land called 'what if?'

      The good news is ... once you learn how to do it, you can do some decent research in less than five minutes. :)

    • Shalini Kagal profile image

      Shalini Kagal 8 years ago from India

      Ahhhhh....comment box in! Amazing hub - thanks - I usually just put in the keywords, preview and save - looks like there's a lot of work I'm going to have to go back and do on my hubs!