I guess I get the titled part, but can someone please explain the whole keywords concept please?
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There is no short answer to this question. I suggest you read the help pages or look up hubs on SEO which covers this area. I would make a hub about it. But I already have.
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In writing, in order to get an audience, I try to get any ones attention,by using the word YOU, it dose not really mean you in particular. Its which case the world for that matter, to read it.
What do you mean by keywords. Are you talking about the tags for the entire hub or the words within the hub that link to other sites and hubs?
I guess both, or I'm not sure - but it's supposed to help raise the score for that particular hub.
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