CPM/RPM Take Dive

1. 59

   paradigmsearchposted 7 years ago

   Poor advertisers. They're all tuckered out.
   
   Any estimates as to when things will pick up again?

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   1. 44

      Ashish Dadgaaposted 7 years agoin reply to this

      @paradigmsearch,
      
      lol...Poor advertisers.
      Yeah, Yesterday's CPM is too low.

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2. 60

   FatFreddysCatposted 7 years ago

   You didn't seriously think that ride was gonna last forever, did ya?

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3. 70

   Chriswillman90posted 7 years ago

   Ah that post holiday slump not to mention the usual decline with every new quarter.
   
   January is a great month to write your best articles in the hopes that they'll be profitable by the next upswing period.

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4. 59

   paradigmsearchposted 7 years ago

   There are so many variables these days, it's even getting difficult to predict traffic patterns anymore; much less advertiser motivations, budgets, etc. However, I do expect 2018 to be prosperous for us.

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5. 79

   lobobrandonposted 7 years ago

   Well it's still double what it was a few months ago, isn't it?

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   1. 59

      paradigmsearchposted 7 years agoin reply to this

      True, but that is HP's doing (bless their hearts).
      
      Here's a general question. Would a stock market crash & burn increase or decrease advertiser motivation?

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      1. 60

         HoneyBBposted 7 years agoin reply to this

         I would think it would increase it because they would be desperate to get as many sales as possible to increase their bottom line. Here's my question: will they put more of their tax savings into advertising and will that benefit us?

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         1. 0

            TessSchlesingerposted 7 years agoin reply to this

            GDPR Deleted
            1. 60

               HoneyBBposted 7 years agoin reply to this

               Haha, You got that right...you can't blame a girl for trying ... to be hopeful...lol

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6. 77

   theraggededgeposted 7 years ago

   My earnings were added and a couple of hours later the figure dropped by a third Never seen that before - not an Amazon refund, it was the ads prog.
   
   Edit: Might be worth switching to Adsense only for a little while.

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   1. 59

      paradigmsearchposted 7 years agoin reply to this

      Mine are unchanged. I will no doubt experiment with AdSense again sometime this year, but so far no inclination yet. Meanwhile, you have now caused me to be watching those numbers like a hawk.

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   2. 75

      TIMETRAVELER2posted 7 years agoin reply to this

      I'm on Adsense and today numbers did drop...however, this is not unusual for the beginning of a month AND the last week of December they went sky high, so I"m not complaining.

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      1. 77

         theraggededgeposted 7 years agoin reply to this

         No, I mean I saw my daily earnings figure added to my HP account, and it was a few cents less than yesterday's. Then a little later on, it reduced by a third (ish).

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7. STAFF

   Paul Edmondsonposted 7 years ago

   I don't think numbers should change.  If something happened email support.
   
   The new ad system is working well.  We are going to do more work on it, but so far we are really happy with it.
   
   At the end of the 4th quarter, CPMs do drop.  They will climb again.  The end of the second quarter is pretty strong historically.

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   1. 59

      paradigmsearchposted 7 years agoin reply to this

      Thanks. (bolding done by me)
      
      Barring Kim Jong-un accidentally dropping a paperweight on his button, I predict that every single month this year will beat last year's equivalent month. Enthusiastic I am.

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      1. 79

         lobobrandonposted 7 years agoin reply to this

         Paperweight? Isn't paper as light as a feather? Just kidding. I love your sense of humour.

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   2. 77

      theraggededgeposted 7 years agoin reply to this

      Problem is, I haven't got a screenshot or anything, so can't give any proof. All I can say is that the figure was similar to the 31st's. Then a couple of hours later it had fallen. Strange. Not the end of the world, so I'll see what happens tomorrow. Traffic has recovered and increased over the last few days, so it's not connected with that.

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      1. 84

         viryaboposted 7 years agoin reply to this

         This happened to me too, a few days ago. Because the drop was less than ten percent, I didn’t worry too much about it, but the figure did reduce an hour or so after my earnings appeared in the earnings report.

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8. 59

   paradigmsearchposted 7 years ago

   Want to know if you will make payout this month? Simply move the decimal point one digit to the right on your MTD total and you will have your answer. Works for me 99% of the time. (obviously this will only work today (first 3 days of month elapsed))
   
   Meanwhile, I'm happy with the HP Ad Program; but I am really starting to become perturbed with adsense elsewhere. Those slackers need to get on the ball.
   
   HoneyBB, I tend to agree. As for the tax mystery mess, that's a whole different discussion.

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   1. 60

      HoneyBBposted 7 years agoin reply to this

      Haha, yes, it is a whole 'nother discussion...one I just assume wait and see. LOL

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      1. 59

         paradigmsearchposted 7 years agoin reply to this

         I'm wondering how much the self-employment tax has been messed with, both as to the percent and as to the deductions.

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9. 59

   paradigmsearchposted 7 years ago

   Traffic seems to be doing fine and dandy this first week in January. Who'd have thunk it? And HP CPM is still clobbering adsense RPM as far as I can tell.

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   1. 75

      TIMETRAVELER2posted 7 years agoin reply to this

      Don't think so.  My Adsense is doing very well indeed.

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      1. 59

         paradigmsearchposted 7 years agoin reply to this

         Thanks, that is good to know. It means I need to study my Analytics and try to figure out what my problem is. Something is amiss, but darned if I know what.

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         1. 75

            TIMETRAVELER2posted 7 years agoin reply to this

            This is my "down" season, so I have been surprised at how good my earnings have been.  Last month I doubled what I had done the previous year.  I don't understand how Adsense  works.  It can't be based on page views because last month my views were half of what they were in July, yet I earned just as much.
            
            I have said this before and will say it again,  I really think Adsense income is based on topic.  They can't make much money off of op ed pieces but certainly can do well with hubs about popular hobbies such as fishing, tennis and the like because there are so many products that can be sold  for those topics.
            
            I happened to hit a niche that falls into that category, but it was purely by accident.  If I knew enough about another one, I surely would write about it!
            
            One thing I have noticed is that Adsense will pay low randomly for a few days here and there, but then will come roaring back with really big pay days that more than balance the low days.  So, if you use Adsense for a week and get low earnings, it might be because you've hit one of those financial dips.  Something to consider.

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10. 90

    poppyrposted 7 years ago

    My earnings in January are half of that of December Still enough to make payout, but still. You do get used to the high earnings. Hopefully it'll pick up again; I heard January is one of the worst seasons.

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11. 82

    Kain 360posted 7 years ago

    My CPM has dropped significantly I had a feeling this was going to happen because advertisers don't spend as much after holidays. Not sure if it will pick up soon or not.

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    1. 59

       paradigmsearchposted 7 years agoin reply to this

       It will. In fact, HP is doing amazingly well for a January.

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12. 70

    Chriswillman90posted 7 years ago

    I know it's early in the month but my CPMs are 50% higher than they were this time last year.
    
    My total traffic on the other hand is a lot lower however it's mainly due to one article losing a ton of traffic over the past year (a premium edit would be nice).
    
    Overall the drops are not as bad as I thought.

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