This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: ""

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
jump to last post 1-3 of 3 discussions (5 posts)

Can someone explain (CPC cost per click) in Google Adwords?

  1. btulloh098 profile image61
    btulloh098posted 5 years ago

    Can someone explain (CPC cost per click) in Google Adwords?

    I'm really confused as to the difference between Adwords and Adsense, what I have to pay for, and how to make money.  If I have a website, do I have to pay the CPC value on Adwords in order to have those ads on my website?  If so, how exactly do we make ad revenue this way??

    Thanks in advance for any assistance!

  2. safiq ali patel profile image73
    safiq ali patelposted 5 years ago

    Hi Btulloh098. Try searching for some hubs on this topic. There are plenty available and they will help you break down your confusion. In short Google Adsense is an as serving program that  serves ads to your websites and pays you for someone looking at the advert. If the person clicks on the advert your get a higher payout as the content provider.
    Google Adwords is mainly for advertising agencies and helps decide which advert will cost how much. I strongly recommend doing a hub search and looking through the forums to help you get your questions answered. Good Luck from Safiq. Ali Patel

    1. btulloh098 profile image61
      btulloh098posted 5 years agoin reply to this

      Thanks! I had searched and read 2 hubpages articles, but somehow it didn't clear my confusion.  Thanks for your explanation!  I am doing both hub articles, and launching a website, so I was confused as to why I need to pay for ads on my website.

  3. brianrock profile image87
    brianrockposted 5 years ago

    Adwords and Adsense are two sides of the same coin.

    If you're trying to make money, then you're displaying AdSense ads on your website. You get paid when someone clicks on it.

    If you're trying to get traffic, then you're buying AdWords ads to show on someone elses website. You pay Google whenever someone clicks on your ad.

    The CPC is determined by the AdWords advertiser. They offer an amount, let's say $1.00. If you're the AdSense publisher, then the ad appears on your website. A visitor clicks on the ad. The AdWords advertiser pays $1.00 to Google, who takes a cut, and then they pass the rest on to you.

    Without AdWords, there is no AdSense. This is why some pages show crappy ads and get pennies per click - there's no competition, and advertisers aren't bidding on the keywords associated with that content.

    1. btulloh098 profile image61
      btulloh098posted 5 years agoin reply to this

      Thanks, this was very helpful!