In keyword research tool, what competition in 'global monthly search' should be

1. 67

   younghopesposted 11 years ago

   In keyword research tool, what competition in 'global monthly search' should be preferred to write
   
   In google keyword research tool, for niche topics what should be the most suitable 'global monthly search' keyword competition to write upon? This is for any of the topic we search on google. If I write upon a keyword which has 200 or less global monthly searches  will it be worth it? Will anyone be reading that or is it safe to go ahead with a keyword with 1000-2000 global monthly searches. Please help me out, I would really be thankful.

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2. 60

   laurageeposted 11 years ago

   Are you talking about the Google adwords tool? Because actually that tool is missing some pretty useful information. I would definitely shoot for phrases that have at least a few hundred searches per month. Some phrases have many more searches than that, which is theoretically good, but even if both phrases have "low" competition according to the tool, that's still not very specific, and there could still be a big difference between the two. So, I sometimes assume that the terms with much higher search rates probably often have higher competition, too. I do like to try terms with thousands of hits sometimes, but personally I try to pick an assortment of different levels of competition (as long as they aren't below around 300).

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3. 85

   brianrockposted 11 years ago

   I'd think 200 monthly views is pretty low. The only upside would be if there was very little competition. But even if you rank in the number one spot, that's only going to get you 100 to 150 views per month.
   
   Personally, I wouldn't think a hub was "successful" unless it got 1,000+ views in a month. That would yield approximately $2 to $3 per month, or $24 to $36 per year. So if I'm doing keyword research to find a keyword to target, I'll look for something in that 1,000 to 2,000 range. [That being said, I do have many unsuccessful hubs, lol.]
   
   The only difference would be if there are a bunch of related keywords, and your article can appeal to a bunch of long tail keywords that each get a hundred or two hundred a month. But at the end of the day, the key is that you want to pull in more than a few hundred views a month or your hub won't be very profitable.

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4. 92

   Susana Sposted 11 years ago

   In addition to what Brian has said....make sure you are selecting "exact" match over "broad" match when you do your keyword research.
   
   Personally, I'd be happy to go for a phrase with 200 exact monthly searches *if* the hub or article was going to promote an affiliate product with a decent commission, but not if I was aiming for clicks or impression based ad revenue. The latter just wouldn't be worth it (for me).
   
   Oh yes - regarding competition. The competition bar shown in the keyword tool is for advertisers not content creators. The competition you need to research *before you start writing* are the other websites listed on the search results for a particular keyphrase.

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   1. 67

      younghopesposted 11 years agoin reply to this

      Thanks Susana, for highlighting an imp. point dat 200 exact search goes for affiliate product, and not for a simple content post. I would now work in this direction for affiliate product articles, thanks again.

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