Does it make your links less effective if you link your hub to a squidoo lens and then link your lens back to your hub? Or is it more effective just to link your lens, blogger and articles to your hub without links back to them from your hub? I have heard different opinions.
Someone more experienced should also respond to this, but I've been instructed by associates who have been doing it for awhile that one-way links are preferred. Google may not give as much weight to reciprocal links.
Imagine your "web" as a funnel leading your visitor into the bottom of that funnel.
Thanks for your input - I hear so much conflicting advice that I thought I would ask and see what everyone else thought.
Hopefully someone else will chime in with their experience. I am fairly new at this myself, but fortunately have some more experienced teachers in real life.
With internet marketing, I don't think you ever stop learning.
Like Jeffery said, one-way links are the ones that will help you rank higher in SERPs. BUT it is important to link to external related pages from your hubs. So, don't link back, instead link to other related pages on the web.
I link everything, everywhere, all the time. I'm now working out how best to link my websites and my hubs so they become an identity that works together. Just be careful to obey HubPages' rules about linking.
So does this mean - two votes for only linking one way and one vote for linking both ways?
You know sometimes you just have to experiment and see what works best for you. There probably isn't a right or wrong answer and there is way too much black and white thinking on Hubpages.
One way to look at it is to write a hub about high top boots. Write an article somewhere else (squidoo, goarticles, etc.)about red boots and link the appropriate anchor text (high top boots) to your hub. Write an article about the various kinds of winter footware (again a different location) that would include references to red boots, high top boots. Establish a "chain" of information specific to the content but references a broader discussion. Tweet them all when posted.
Concept is to capture various search terms that consumers use to find what they want. The anchor text and links are different and relevant. Hope this helps.
Reciprocal linking doesn't hold as much weight as it use to. Linking to relevant content either way is always good so long as similar keywords are targeted.
Definitely one-way links will hold the most weight with Google, especially if they are DoFollow links. Think of it as a popularity contest. Google wants to rank the popular pages the highest. Think back to high school. The most popular girls got asked out on the most dates. Well, the most popular web pages will have the most websites naturally linking to them. If you exchange links with another site, it denotes familiarity -- not popularity!
I personally like to create content webs with niche topics that I write on at different sites. I've started to use other sites for backlinking like SheToldMe that are one-way links. I'm still experimenting with this, but it seems to be helping my traffic at each site.
If you want my opinion, I think that random linking of hubs or anything for that matter to just anything is not worth your time, but if you link with meaning then not only will Google be interested but so will your audience. Link your hubs to relevant Squidoo articles or blog posts, topics that add value to your hub.
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