I recently updated a hub and it's received a 40% boost to its traffic as the ranking for certain keywords increased. But, more importantly, with this edit, I added a few external links that help provide more info.
I noticed that the ratio of page views to the number of entries to that page (unique visits) has increased as a result of this. This makes me get more page views, would this directly relate to increased ad impressions provided the person views the ads, etc. again as they scroll back down to continue reading my article at the point they left off? Or would impressions from the same IP not count as much?
I know there's no definitive answer to this, just wondering what others think about this. I would think it counts as a new visit.
I suppose it depends on whether the ads pay out using CPC or CPM. I'm sure you know that CPC ads are more common from networks these days than CPM.
For CPC ads, repeat visits are valuable only if they result in an ad click. Google Analytics on sites that I publish shows that repeat visitors tend to click less often on ads.
So I would say that repeat visitors are valuable as a revenue source, but not as valuable as first-time visitors.
The ads are dynamic and are different every time someone visits a page. So I would guess that repeat visits count as an additional (new) impression for the ads viewed.
Fair points from both, thanks. I wonder whether there are a lot of CPC ads on the HP ad network though. There are more CPC than CPM on Adsense for instance.
The fact that GA shows new users out of the total (so we can determine repeat visitors from that), I would think Google ranks based on having more returning visitors.
by David 470 15 years ago
In about 1000 page impressions I got 6 clicks. That is very low right? How can I increase my click ratio? I notice i might get 20 cents for one click.If i could somehow get more clicks my revenue would go up considerably. What should I do with my adsense settings such as color of text and should i...
by Eugene Brennan 2 years ago
Even taking into account Hubpages' share, with the amount of ads, shouldn't it be a multiple of views? I reckon, there should be about 6 impressions per article, but instead, there's only about .5 on average.
by Teresa Schultz 14 years ago
Well, not quite just me, as tested it by asking my boyfriend to have a look too, on his own computer.Some hubs have 4 Google Adsense blocks on them. Only 3 are allowed by Google Adsense program policies (plus 3 text link ads).Can HubPages' be banned from using Adsense, and all of us too,...
by Barbara Fitzgerald 2 years ago
Okay - It seems there was an update to the definition of our earnings. I cannot say when it occurred.Basically we are paid for pageviews. One payment per view of article, regardless of how many ads are delivered to the reader, unless they back out before the first ad is actually viewed. Then we...
by Eric Newland 13 years ago
On the other hand, my average time on site is 1 minute 52 seconds. So the other twenty percent must spend, at minimum, 8 minutes 40 seconds apiece to work out to that average.From this I gather that most of the people who find my hubs are somehow revolted by what they find and scramble to close...
by Gary Anderson 16 years ago
So how do I fix this? Google hates me, and I know it.
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