Impressions: Do you think repeat visits are just as valuable?

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  1. lobobrandon profile image66
    lobobrandonposted 6 years ago

    I recently updated a hub and it's received a 40% boost to its traffic as the ranking for certain keywords increased. But, more importantly, with this edit, I added a few external links that help provide more info.

    I noticed that the ratio of page views to the number of entries to that page (unique visits) has increased as a result of this. This makes me get more page views, would this directly relate to increased ad impressions provided the person views the ads, etc. again as they scroll back down to continue reading my article at the point they left off? Or would impressions from the same IP not count as much?

    I know there's no definitive answer to this, just wondering what others think about this. I would think it counts as a new visit.

    1. profile image0
      promisemposted 6 years agoin reply to this

      I suppose it depends on whether the ads pay out using CPC or CPM. I'm sure you know that CPC ads are more common from networks these days than CPM.

      For CPC ads, repeat visits are valuable only if they result in an ad click. Google Analytics on sites that I publish shows that repeat visitors tend to click less often on ads.

      So I would say that repeat visitors are valuable as a revenue source, but not as valuable as first-time visitors.

  2. profile image0
    Beth Eaglescliffeposted 6 years ago

    The ads are dynamic and are different every time someone visits a page. So I would guess that repeat visits count as an additional (new) impression for the ads viewed.

  3. lobobrandon profile image66
    lobobrandonposted 6 years ago

    Fair points from both, thanks. I wonder whether there are a lot of CPC ads on the HP ad network though. There are more CPC than CPM on Adsense for instance.

  4. Glenn Stok profile image67
    Glenn Stokposted 6 years ago

    The fact that GA shows new users out of the total (so we can determine repeat visitors from that), I would think Google ranks based on having more returning visitors.

 
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