ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to Get More Clicks, Sales

Updated on January 15, 2015

Conversion Rate Optimization 101

Web pros know: Success is not how much traffic you get, but how many visitors click your links, buy your products, or read your page.

On the web, conversion means converting a visitor to a consumer who interacts with your page (buying, clicking, sharing, etc). Sometimes, conversion just means getting them to read your message. Techniques for conversion are called CRO, Conversion Rate Optimization.

On Squidoo, conversion gets rewarded: clicks and sales improve lensrank. So there's extra incentive to learn CRO!

On this page, I'll share with you fifteen basic techniques to boost clicks and sales. At the end, I've got a helpful resource for you -- a free chapter on CRO from a professional book on website optimization. I don't know how long the publisher will be offering this freebie, so you'll want to grab it now.

Image credits: target by ilco@sxc, pointer by Nikhil Bobb, CC

Get This As a Checklist
Get This As a Checklist

Fifteen Tips to Get More Clicks

A 15-Step CRO Checklist

Choose your target. What is the page's goal? What do you define as conversion? Write it on a sticky and evaluate your page by it.

Clarity. Keep your page simple, focused, and on-target. Use direct, specific language.

Make a powerful first impression. New arrivals decide whether to stay or go within a few seconds. Focus their attention with a strong, specific headline declaring your topic. Catch the eye with a crisp-looking graphic. Tell them what they'll find on your page within the first sentence or two. Use lively, polished, edited language -- yes, good writing does make a good first impression!

Establish trust. Web users are worried about malware, personal information harvesting, and buying from unproven sources. Use familiar, reassuring logos like Amazon's to ease concerns. Use a profile image and blurb, testimonials and personal reviews, a professional-looking design, and anything else you can do to show you're genuine and trustworthy.

Talk benefits, not only features. Ask yourself: So what? What's in it for them? "Soothes aches and pains" is more important to a customer than "Now in cherry flavor."

Offer something UNIQUE. Give your readers a specific reason to go with you and not the other guy...which is the whole web! On Squidoo, this means not simply copying basic product info or repackaging generic content; set your page apart with your own words, your own photos, your own perspective.

Use a Call To Action. This marketing term means guiding visitors by telling them what to do. "Buy now." "View item." Follow on Twitter." Use active voice, not passive. But remember, people want to be persuaded, not pressured, and may be anxious about online purchases. If you're getting hundreds of hits but no clicks, test different copy like "View eBay Listing" instead of "Buy Now on eBay" to ease them into a sale.

Appeal to emotions; don't drown with facts. Be exciting! Get your audience enthused! People buy— or click— based on emotion and intuition more than reasoning.

Put your best stuff first. Just like newspapers, start with the big news, then offer more in-depth commentary, info, or details for the unconvinced or curious later.

Tailor your page to your audience with your delivery, graphics, and writing style. Notice how TV commercials for different markets have different styles, appealing to different audiences. Use traffic stats to analyze who's landing on your page and what they're searching for, then respond in a style suited to that audience, their needs, in their lingo.

Fine-tune your SEO to attract consumers (those most likely to buy, read, or click), not window shoppers. Specific, targeted traffic converts better than lots of traffic that didn't come for your specific product/topic. Use products' official names and model numbers, to target people who are looking for those items.

Use bold graphics and clear visual structure. Bulleted lists, checkmarks, large product images, and lots of white space channel readers' attention. But...

Remove distractions. That goes for both visual elements and content. If it's off-topic, jarring, confusing, or turns your reader's attention away from your goal, remove it! Save it for another page.

Offer freebies. Free downloads, free graphics, free shipping, free printables: give a gift to establish a relationship. On Squidoo, clickouts = lensrank boost.

Convey a sense of urgency. But be careful. If you apply too much "now now now!" pressure, visitors will suspect you're pushing a phony product. Instead, use truthful offers like: Free shipping until Christmas!Once you've finished your rough draft, review it with this checklist (get a printable version below) and trim, trim, trim!

I Recommend This Free Guide

The official homepage for Andrew B King's book, Website Optimization, offers a free excerpt of Chapter 5.

It teaches "Six Persuaders" which will make your webpages more convincing and effective.

The rest of the book is excellent -- I bought it! -- but this chapter is especially useful for Squidoo lensmasters.

Download the PDF here to start learning some of my favorite techniques for boosting clickouts.

I hope you've found this tutorial useful. Feel free to drop a note! If it was really useful, then please share it with others!

© 2011 Ellen Brundige

Guestbook - Drop a Note

    0 of 8192 characters used
    Post Comment

    • ZenandChic profile image

      Patricia 6 years ago

      Good tips here! Thanks!

    • Lee Hansen profile image

      Lee Hansen 6 years ago from Vermont

      As always, excellent advice from a pro who shares real life experiences. Bravo and thanks again!

    • mythphile profile image
      Author

      Ellen Brundige 6 years ago from California

      @Lee Hansen: Hey, you're the pro. Half the time I'm peering at what you and some of the other top-performing lensmasters are doing. ;)

    • ChemKnitsBlog2 profile image

      ChemKnitsBlog2 6 years ago

      Extremely helpful! I have good luck with people clicking on my links.. but that's because I've been offering people free things! I need to see if I can apply this practice to get people to click on books and other amazon products.

    • TreasuresBrenda profile image

      Treasures By Brenda 6 years ago from Canada

      Nicely done lens; great information. Blessed.

    • Virginia Allain profile image

      Virginia Allain 6 years ago from Central Florida

      Thanks for the tips. I'm planning to work my way through my 300+ lenses working on the module titles, broken links, adding tags, linking the lenses together, and while I'm at it, I'll keep your advice in mind. Whew, I'm worn out just thinking of it.

    • lilymom24 profile image

      lilymom24 6 years ago

      Thanks for sharing. I'm favoriting this one for a reference.

    • profile image

      anonymous 6 years ago

      This is a Very Useful Lens, I think every Squidoo Lensmaster needs to read this. :)

    • profile image

      anonymous 6 years ago

      Thank you for these tips on how to get more clicks and sales! Very helpful!

    • aesta1 profile image

      Mary Norton 6 years ago from Ontario, Canada

      Thanks again for another very helpful lens. I only had one sale last Christams. Maybe, I will be able to sell more now.

    • nebby profile image

      nebby 6 years ago from USA

      Goof info that we should always remember (and implement).

    • carlajo73 profile image

      carlajo73 6 years ago

      Thanx for the great tips!! :)

    • KathyMcGraw2 profile image

      Kathy McGraw 6 years ago from California

      So much to know and so little time to learn ;) Thanks for always teaching us....

    • profile image

      dellgirl 6 years ago

      Awesome lens, lots of valuable information. Very helpful. Thank you for sharing this, itâs just what I need.

      5 stars for an impressive lens, thumbs up, favoriting, lensrolling and, joining your fan club.

    • semas profile image

      semas 6 years ago

      Thanks for the useful tips!

    • hotbrain profile image

      hotbrain 6 years ago from Tacoma, WA

      You got me to click out! So what you are doing works! :)

    • Tamara14 profile image

      Tamara Kajari 6 years ago from Zagreb, Croatia, Europe

      Another great resource went straight to my bookmarks :) Thanks a lot!

    • MagpieNest profile image

      MagpieNest 6 years ago

      Very nicely done. How could anyone manage not to click on your links!

    • deyanis profile image

      deyanis 6 years ago from Oz

      Excellent tips, favorited this lens and added it to my baby squid angel blessed lenses list. I agreed with the other lensmasters below, I clicked several links and it means that your method works really well =) --- Blessed ---

    • Geekgurl profile image

      Kimberly Hiller 6 years ago from Chicago

      This information is very user-friendly and basic that anyone could show improvement if they followed your steps. I saved that excerpt on my computer to read through since I realized it was a little lengthy. Great information for anyone. This should be a LOTD, it would help a lot of people struggling with their lenses.

    • profile image

      anonymous 6 years ago

      I believe this is going to become a valuable resource for many seasoned lensmasters as well as new lensmasters. Appreciate you putting it together.

    • pixelposy profile image

      pixelposy 6 years ago

      Thank you for sharing these sales tips. You created an easy to read lens with lots of good info. that I will be coming back to. I especially like the highlighted link to the printable checklist.

    • LouisaDembul profile image

      LouisaDembul 6 years ago

      Very informative and easy to understand! Will be back.

    • indigoj profile image

      Indigo Janson 6 years ago from UK

      Excellent advice not just for newbies but for those of us who have been around a while longer too. I see several ways I could improve my own conversion strategy here and I bet others will too! Thanks for once again sharing your knowledge with the community.

    • religions7 profile image

      religions7 6 years ago

      :) Great lens - that image alone was worth the visit to this page. Thanks a bunch ;)

    • Richard-H profile image

      Richard 6 years ago from Surrey, United Kingdom

      Invaluable information which I am thankful you have shared. Bookmarking to refer to often.

    • BlakeCzirr profile image

      BlakeCzirr 6 years ago

      I've been reading a lot of your lenses greekgeek. They are really helpful for me. Thanks for putting this one up.

    • jimmielanley profile image

      Jimmie Lanley 6 years ago from Memphis, TN, USA

      This lens exemplifies all you say on the lens. It's clean and focused with clear directions to click here and here and here.

    • profile image

      Oosquid 6 years ago

      Thank you. Lots of useful information, I'm sure I'll return again and again. Thanks also for the Amazon button.

    • Brite-Ideas profile image

      Barbara Tremblay Cipak 6 years ago from Toronto, Canada

      This is very helpful, again thank you.

      Barb

    • JackieM293 profile image

      JackieM293 6 years ago

      Thank you GG, another great lens to help others improve their Squiding!

    • LakeMom profile image

      LakeMom 6 years ago

      Thanks for the info!This should be really useful!

    • profile image

      mockingbird999 6 years ago

      Great list of tips. Very impressive lens.

    • CrossCreations profile image

      Carolan Ross 6 years ago from St. Louis, MO

      Brilliant! Thanks so much for these tips. I've been building lenses for a long time yet have not considered some of these smart moves to get more clicks & sales. Faved, lensrolled & angel blessed! :-)

    • profile image

      anonymous 6 years ago

      Great lens and great tips. Thank you.

    • profile image

      AllyVuitton 6 years ago

      Great tips, especially writing not passively.

    • profile image

      clickityclack 6 years ago

      nice lens!! thanks for the tips!

    • norma-holt profile image

      norma-holt 6 years ago

      Another great lens, also featured on Squidoo Hot Tips.

    • brittanyshaf profile image

      brittanyshaf 6 years ago

      can't wait to you try these out! blessings!

    • giacombs-ramirez profile image

      gia combs-ramirez 6 years ago from Montana

      Incredible, useful and beautiful lens! Thank you.

    • triathlontraini1 profile image

      triathlontraini1 6 years ago

      Excellent job!

      It would be fun to create a page with similar content, but not optimized with your tips, then make another that is optimized. What conversion difference would we see? I be there would be quite a difference.

    • LisaAuch1 profile image

      Lisa Auch 6 years ago from Scotland

      another top notch lens from you! fantastic resources. thanks for putting this together for us. It is to this day I still will direct newbies to your pages to your wealth of info!

    • ILoveLegosToo profile image

      Tom Fattes 6 years ago from Naperville, IL

      I've been looking for a stylish Amazon button to add to my lenses, I'll be using that a lot!

    • profile image

      editionh 6 years ago

      Great tips, thanks for sharing. As comsumer I react cautious on " a sense of urgency" though. My personal experience is that if somebody tries to urge me into a buying decision there is something wrong.

    • mythphile profile image
      Author

      Ellen Brundige 6 years ago from California

      @editionh: I know what you mean. It's one of the top tips for conversion, and it's certainly a tried and true method in traditional commercials and marketing, but people are savvy to and resistant of psychological manipulation and pressure.

      I think I will reword that. It's a delicate tightrope to walk.

    • auntjennie profile image

      Jen 6 years ago from Canada

      Great tips on Conversion Rate Optimization. I'm looking forward to intergrating them into my lenses.

    • traveller27 profile image

      traveller27 6 years ago

      Well done and good points brought forward.

    • profile image

      DrJenny 6 years ago

      thanks for your tips, many of them would be useful. :)

    • GonnaFly profile image

      Jeanette 6 years ago from Australia

      Thanks for this advice. My goal is to make more / better sales lenses this year. I'll be back!

    • RecipeSquid profile image

      RecipeSquid 6 years ago

      this was truly helpful!!

    • profile image

      ANDRI 6 years ago

      great tips i should do it

    • profile image

      PrettyWorld 6 years ago

      I really enjoy reading your lenses. This is all going to be very helpful.

    • Luminosity LM profile image

      Luminosity LM 6 years ago

      Guestbook conversion ahoy.

    • JeremiahStanghini profile image

      JeremiahStanghini 6 years ago

      Fantastic stuff here... Really the crux of doing "well" on Squidoo is in this lens. :-)

      With Love and Gratitude,

      Jeremiah

    • AbsoluteJeanius1 profile image

      AbsoluteJeanius1 6 years ago

      Wow, what great info! I can see I'll be studying it a LOT! Thank you for sharing!

    • NoYouAreNot profile image

      NoYouAreNot 6 years ago

      Short and juicy! Congrats on all your Squidoo-Tips lenses. I have become a big fan.

    • Timewarp profile image

      Paul 6 years ago from Montreal

      Great tips for Squidoo or any online sales page.

    • elyria profile image

      elyria 6 years ago

      Super useful, very informative!

    • YsisHb profile image

      YsisHb 6 years ago

      Many thanks for the information! Many thanks for proofreading my lens too!

    • mywebcontent profile image

      mywebcontent 6 years ago

      Great info! This will be great for people wanting to increase their income on Squidoo.

    • profile image

      DMWaters 6 years ago

      Thank you writing such a useful lens. I plan on using some of your tips to make my lenses more effective. i am glad you did not write it in Latin!

    • Steve Dizmon profile image

      Steve Dizmon 6 years ago from Nashville, TN

      You are becoming my Go-To source for Squid Info. Thanks.

    • John Dyhouse profile image

      John Dyhouse 6 years ago from UK

      There are so many of your lenses with so much information that I am going to be spending quite some time reading, just hope it doesn't dtract from creating lenses. Another great lens

    • profile image

      beyond-cooking 6 years ago

      Thank you for sharing and making learning 'how to on squidoo' more accessible - much appreciated

    • sorana lm profile image

      sorana lm 6 years ago

      Thank for all the great tips and info.

    • Dawn Michael PhD profile image

      Dawn Michael 6 years ago from Thousand Oaks

      great information, going through more information.

    • profile image

      prastie 6 years ago

      Could you please tell us, how to insert Chtika code, Thanks for sharing

    • mythphile profile image
      Author

      Ellen Brundige 6 years ago from California

      @prastie: Chitika codes are already on Squidoo lenses by default. That's the graphical ads in the right-hand sidebar, plus there's a bank of Chitika ads at the bottom. Except that I've actually turned mine off because that's just more ads than I can take. Silly me! :)

    • Luminosity LM profile image

      Luminosity LM 6 years ago

      I need to keep working on my conversions.

      I saw something on a bottom of one of the lens I was searching, and I was wondering if it helped the person. What they did was that they said that purchasing something on their lens helped them.

      It seemed as though it would.

    • profile image

      texasshutterbug 6 years ago

      I'm a casual user of squidoo. Reading your articles make it assuring that article writing when written with time and care can make it worth while. Thanks for the tips.

    • profile image

      online4income 6 years ago

      It was really an interesting lens, I have spend more then 30 minutes around. Thanks.

    • cloudiosify profile image

      cloudiosify 6 years ago

      I guess I need to learn about this. Thanks for the tip, GreekGeek.

    • Diana Wenzel profile image

      Renaissance Woman 6 years ago from Colorado

      Excellent resources and tips. Thanks!

    • Dawn Michael PhD profile image

      Dawn Michael 6 years ago from Thousand Oaks

      Great information, I am going to tweet this to my friends..

    • lens4Him profile image

      lens4Him 6 years ago

      These are all excellent tips which I'm sure if put into action will help lensmasters and other webmasters get more clicks and sales from their sites. I must admit that CRO is a new term to me, proving that you can indeed still teach old dogs a new trick :)

    • profile image

      anonymous 6 years ago

      Great resource as usual, my friend. Thanks for sharing "how to get more clicks sales" with us!

    • zentao profile image

      zentao 6 years ago

      Great resource. I like your emphasis on quality and making a good first impression

    • Joanna14 profile image

      Christine Hulme 6 years ago from SE Kent, England

      Very useful information that I shall apply to my lenses. Thank you for an excellent resource.

    • Kiwisoutback profile image

      Kiwisoutback 6 years ago from Massachusetts

      Conversion is one area I really need to work on. I've become better at it, but my older lenses are primarily for window shoppers. There's a lot of tidying up to do. Thanks for this resource!

    • nuestraherencia profile image

      nuestraherencia 6 years ago

      Very useful and thorough lens! Will definitely put these tips to work!

    • profile image

      RGebbiePhoto 6 years ago

      Nice lens, thanks for sharing your tips.

    • sean1980 profile image

      sean1980 6 years ago

      thank you for this lens

    • JanezKranjski profile image

      JanezKranjski 6 years ago

      I definitely learn something new here. Now is time for me to put this in to practice.

    • profile image

      NYThroughTheLens 6 years ago

      Thank you for linking the PDF about the Persuaders.

    • mattseefood lm profile image

      mattseefood lm 6 years ago

      Thanks for this. Helped a lot :)

    • cuteordeath profile image

      cuteordeath 6 years ago

      Very helpful! Thanks! :D

    • profile image

      anonymous 6 years ago

      thanks, interesting and helpful

    • SlightlyGrumpy LM profile image

      SlightlyGrumpy LM 5 years ago

      Thanks - always something new to learn

    • profile image

      MELSlandscaping 5 years ago

      Great Information than you.

    • bidzinger profile image

      bidzinger 5 years ago

      Awesome information! It has really helped me out and I am already seeing results!

    • mrniceguy11 profile image

      mrniceguy11 5 years ago

      This is one of the most helpful lenses I've ever read. Favorited!

    • quickcutterss profile image

      Mary 5 years ago from Midwest

      Nice lens.

    • sidther lm profile image

      sidther lm 5 years ago

      I love all of your lenses about improving lenses! Yes, I did find this one really useful! I was so excited to write when I got here and have been learning by visiting every lens I can find- I neglected things like getting traffic! I have now spent the last two weeks fixing things on all of my lenses and you have been an invaluable source of advice! Thank you so much!

    • pajnhiaj profile image

      pajnhiaj 5 years ago

      thanks! helpful advice. Love what you do with your lens.

    • profile image

      olpampam 5 years ago

      Quite handy. Thanks.

    • LigaSuper profile image

      S Kurniawan 5 years ago from Bandung, Indonesia

      Excellent Lens! Thanks for sharing the useful information.

    • profile image

      VoodooRULEs 5 years ago

      I found this tutorial persuading! I either clicked on, or wanted to click on the targets you set out for the reader to click. This in itself was more telling than anything. And to be honest, I am not someone who likes to click away from a page I find interesting... I't's too easy to get sidetracked and drawn away. This was a short, sweet, and simple demonstration of how to create clickable content! Thank you ... Right now, I am heading back into your lens to click on the things I haven't clicked on yet - First in order 600 + conversion optimization tips - don't wait up, this might take a while!

    • Psycho-Gamer profile image

      MasterPsycho 5 years ago from Earth

      I think I have visited this lens in the past....but it never gets old...those tips are the best reminders to help me fine tuning my lenses....thanks GG

    • profile image

      Top10BestBudget 5 years ago

      Very useful information, thanks

    • profile image

      weddingwaistcoats 5 years ago

      Thanks...Keep it up!

    • LizRobertson profile image

      LizRobertson 5 years ago

      Advice from successful lensmasters really helps us newbies, thanks!

    • Chris-H LM profile image

      Chris-H LM 5 years ago

      These are some great tips. I really appreciate you taking the time to create this page.

      May the Greek Gods and Goddesses continue to smile on this and all of your lenses Greekgeek. I know I sure do!

      You add a great deal to our community. I mean that from the heart. Were I an Angel, I would bless you. :)

    • AmyTK9 profile image

      AmyTK9 5 years ago

      Lots of great tips, Thank you for sharing!

    • profile image

      DoubleDD 5 years ago

      As always GreekGeek, another useful lens, that answered what i was looking for. Your content is awesome, and always inspires me to practice with my content creation and lens layouts.

      Regards, Kane

    • Surfer83 profile image

      Surfer83 5 years ago

      Very good info I'll be sure to use it on my lens. Thank you for sharing.

    • Bluemoongoddess1 profile image

      Lisa Musser 5 years ago from Kansa, USA

      Very good information, thank you for explaining these terms. I have been trying to get my lenses to make sales but didn't know how.

    • gokhalehp profile image

      Hemant 5 years ago from Dubai

      I have added Amazon Buy Button to my blog. Thanks for the useful tips.

    • bhthanks profile image

      bhthanks 5 years ago

      thank you for this tutorial on how to get more clicks and sales

    • profile image

      HowToKeg 5 years ago

      Thx for the tips, always looking to increase profits.

    • BestRatedStuff profile image

      BestRatedStuff 5 years ago

      Great content and an easy read, thanks, will be checking out your resources.

    • profile image

      sherioz 5 years ago

      Great informative lens. I have clicked more than once on this page.

    • profile image

      OnlineMarketingGuys 5 years ago

      Great lens - it's not all about traffic. You can't spend traffic, but you can bank it if it's the right kind of traffic.

    • profile image

      Consultant609 5 years ago

      great information - nicely focused - thank you

    • Davidfstillwagon profile image

      Davidfstillwagon 5 years ago

      Terrific stuff, definitely one to bookmark!

    • profile image

      Paula7928 5 years ago

      Your lens is so helpful! I gave it a like!

    • cory2081 profile image

      cory2081 5 years ago

      Great stuff!! So far, I have no clickouts :( But, it's only been about 2 weeks, so, I'm optimistic! I'll give these tips a try for sure, thanks!

    • wolfie10 profile image

      wolfie10 5 years ago

      still working on to get more click outs. 3 of my lenses getting some all the rest none so far. i keep working on it.

    • FanfrelucheHubs profile image

      Nathalie Roy 5 years ago from France (Canadian expat)

      Thanks for the free Free Amazon "Buy" Buttons!

    • ZCademy profile image

      ZCademy 5 years ago from Northeast North America, Earth

      Copyblogger really is a terrific source of advice. I just have to find the time to read it.

    • profile image

      anonymous 5 years ago

      I'll have to check my lenses and make some changes to use these tips! Really cool and I think it'll be helpful :) Thanks for sharing this stuff!

    • TrentAdamsCA profile image

      TrentAdamsCA 5 years ago

      Thanks for the Amazon buttons and great tips.

    • love4randomness1 profile image

      love4randomness1 5 years ago

      Great tips! Thank you! :)

    • Gayle Mclaughlin profile image

      Gayle 5 years ago from McLaughlin

      This article gives so much information for free, I am going to have to read and re-read this to understand even a little. Thanks so much for this tutorial!

    • NickyT LM profile image

      NickyT LM 5 years ago

      So much good information in here! Thanks for the optimization tips and resources. Nick :)

    • TheBaseballCoach profile image

      TheBaseballCoach 5 years ago

      Great stuff here...glad I found it

    • flicker lm profile image

      flicker lm 5 years ago

      Thanks for the useful info!

    • Tawice profile image

      2wice 5 years ago from Maine, USA

      Thanks for the information, I'm fairly new to Squidoo and this is just what I need to help me out. Thanks!

    • favored profile image

      Fay Favored 5 years ago from USA

      Always helpful. Thank you for your good advice. I'll just consider this another benefit from Squidoo.

    • Aquavel profile image

      Aquavel 5 years ago

      Very useful information! Thanks for sharing!

    • Scotties-Rock profile image

      Clairissa 5 years ago from OREFIELD, PA

      Wow! Great Information. Your lenses are all so informative... Thanks for sharing your knowledge.

    • intermarks profile image

      intermarks 5 years ago

      Wonderful lens, I do hope that all these methods will boost my conversion rate. Thanks for the information!

    • profile image

      coolmals 5 years ago

      great lens !!

    • intermarks profile image

      intermarks 5 years ago

      Really useful information, can't wait to apply into my lenses. Thank you!

    • profile image

      haerych 5 years ago

      I love your lense. The message is strong and concise. Liked your lense and appreciate if you do not mind to provide advice on my created lenses. thank you and cheers!

    • BenJacklin LM profile image

      BenJacklin LM 5 years ago

      great info as always Greekgeek!

    • MartieG profile image

      MartieG aka 'survivoryea' 5 years ago from Jersey Shore

      Big help to those of us in the learning phase - thanks :>)

    • kaposzta profile image

      kaposzta 5 years ago

      Great info, thank you very much!

    • eilval profile image

      Eileen 5 years ago from Western Cape , South Africa

      Saving this page to check in again !

    • tylerabernethy22 profile image

      tylerabernethy22 5 years ago

      You have a lot of great information. I definitely consider you to be a very reputable source.

      Thanks for sharing!

      Tyler

    • profile image

      klaird 5 years ago

      Thanks for the Amazon.com buy button graphic and all your tips!

    • profile image

      anonymous 5 years ago

      Thanks for the amazon button! Great tips!

    • Frischy profile image

      Frischy 5 years ago from Kentucky, USA

      This is helpful information. I come back to review from time to time. You gave me an idea for my lens that gets lots of Google traffic but extremely low clickouts. I made a change to my lens and looking forward to seeing my CTR go up, up, UP! Thanks!

    • Gypzeerose profile image

      Rose Jones 5 years ago

      Excellent lens, I am going to come back to this again and again to go further in my Squidoo work. Thanks for the freebies like the amazon button. My Angel Wings are getting tired this morning, but they have to sprinkle a little angel dust over this one because it will really help Squids.

    • profile image

      anonymous 5 years ago

      What a great resource. I'm going to print your list, and go step by step when I build my next sales lens. I'm glad I stopped by. I still have a lot to learn, and it looks like you have lenses on the topics I need to work on. Thanks for taking the time to put this together.

    • siobhanryan profile image

      siobhanryan 5 years ago

      good stuff

    • aksem profile image

      aksem 5 years ago

      Thank you. I have bookmarked your lens to read it from time to time as a tutorial

    • flinnie lm profile image

      Gloria Freeman 5 years ago from Alabama USA

      Hi thank for sharing this great info.Will read this again.

    • profile image

      anonymous 5 years ago

      Great lens! Thanks!

    • Jefff Molnar profile image

      Jeff Molnar 5 years ago from New Jersey

      I love it when I visit a lens and learn something new! Thanks for the free ebook. Keep up the great work.

    • profile image

      getmoreinfo 4 years ago

      These are really great tips and thanks for the free buy button, I love it.

    • profile image

      gradientcat 4 years ago

      Great tips.

    • Heidi Vincent profile image

      Heidi Vincent 4 years ago from GRENADA

      Great sales tips and neat Amazon button!

    • iwellbc lm profile image

      iwellbc lm 4 years ago

      ahh, sometime i'm forget about simple technique but give big impact, thank you for opening my eyes

    • BarbaraCasey profile image

      Barbara Casey 4 years ago from St. Petersburg, Florida

      Ack! Where to start. Now that I've joined a couple of Squidoo groups on Facebook, I'm more motivated to move my lenses up the ladder. Great info here, thanks.

    • profile image

      glutenallergy 4 years ago

      Thank you for this information.

    • jethrosas profile image

      Jethro 4 years ago from Philippines

      I learned a lot and enjoyed reading this lens. Keep writing more! :)

    • Palomina profile image

      Palomina 4 years ago

      Hi this is brilliant

    • Margaret Schindel profile image

      Margaret Schindel 4 years ago from Massachusetts

      How did I not discover this wonderful lens before? Blessed!

    • profile image

      mediawizard lm 4 years ago

      Thanks for sharing this information, great lens

    • Bluemoongoddess1 profile image

      Lisa Musser 4 years ago from Kansa, USA

      Thanks for the tips, I needed some suggestions,

    • profile image

      RuralFloridaLiving 4 years ago

      Great article - the information you share is priceless.

    • detoxGamer profile image

      detoxGamer 4 years ago

      Helpful tips. If you write for people and not for the product, sales will generally flow. Whenever possible provide help with the products you are promoting rather than just talking about their features.

    • Joan Haines profile image

      Joan Haines 4 years ago

      Wow. As usual. you've given tons of actionable content here. I'm off to check my headlines, based on the downloadable free chapter from the "Website Optimization" book you recommend. Thank you, GG.

    • SimplySara LM profile image

      SimplySara LM 4 years ago

      @detoxGamer: This is going up on my white board! I hadn't thought of it this way before. It makes so much sense, it's painful!

    • SimplySara LM profile image

      SimplySara LM 4 years ago

      Thank you for all the wonderful tips! I appreciate the checklist and I'll be revisiting this lens often.

    • RadaFrancis LM profile image

      RadaFrancis LM 4 years ago

      lots of great info! Thanks for sharing how to dress up amazon links

    • Totus Mundus profile image

      Totus Mundus 4 years ago

      These tips are very useful, thank you.

    • profile image

      malimbus360 4 years ago

      Thank you, also I want to read a complete lens on own amazon associates id benefits and implementation.

    • mythphile profile image
      Author

      Ellen Brundige 4 years ago from California

      @malimbus360: I bet someone's written such a lens. If Squidoo search isn't turning it up, try going to Google and searching for site:squidoo.com amazin associates benefits

      Pros: if you sell 7 or more items a month on Squidoo lenses using your own Amazon Associates links, the volume-based sales commission is high enough that you'll get a better commission than using Squidoo's sales modules. The way Squidoo sales modules work is that they get credited with Squidoo's Amazon Associate ID, then Squidoo pays you half of each commission it earns. Since Squidoo makes a very high volume of sales across all the lenses using Squidoo's Amazon modules, Squidoo usually earns a commission of 8.5%, and half of that is what we get. HOWEVER, Amazon caps electronics and computers commissions as 4%, so for those you REALLY want your own Amazon ID rather than using Squidoo's modules, which would give you only 2%.

      Cons: If you use your own Amazon Associates links instead of Squidoo's Amazon modules, you have to hand-code them to make them look good, trustworthy, and enticing enough to click. Also, we can't use scripts on Squidoo -- it would be too easy for us to embed malware -- so we can't use Amazon's fancy widgets like the carousel or the "Text and Image" widget that displays a price. Squidoo's built-in Amazon module includes the orice, which may look a little more professional and trustworthy, so it may gret a few more clicks.

      Also, if you live in one of the states where there IS no Amazon Associates program -- Google "Amazon Associates nexus tax" to track down which are the curnent states where this has happened -- you can't join the Amazon Associates program or get paid through your own ID. In that case, Squidoo is hugely helpful -- the commission may be a little less with your having to split it with Squidoo, but at least you can still get paid, because the Amazon ID of that sale is linked to Squidoo's ID, not yours. Squidoo is incorporated in a state where the Amazon Associates program isn't likely to get shut down( New York).

      Oh. One more benefit of using your own Amazon Associates links is that you can use the same Associate accounts on multiple sites -- Squidoo, Wizzley, Hubpages, your own blogs -- to build up your volume of sales each month and get a better pay rate. I don't remember the whole ladder, but it's

      1-6 sales a month ... 4% commission

      7-30 sales a month ... 6% commission

      31-130? sales a month ... 6.5% commission

      131-? a month... 7% commission

      I usually get about 80 sales a month with my Amazon Associates ID, so my sales net me 6.5% from Amazon Associates or 4% if it's electronics. Most of those 80 sales are on Squidoo, but I get them from 3 different accounts -- Greekgeek plus a couple niche accounts -- and they are all pooled by Amazon when calculating my sales volume and commission rate. If I published on more sites, those sales would all count towards my total.

      Did I say briefly? whoops. Anyway, I hope that answers a few questions.

    • nolinel lm profile image

      nolinel lm 4 years ago

      @mythphile: Great explanation,t hank you.

    • JessicaBarst profile image

      Jessica Barst 4 years ago from Dallas, TX

      Another highly informative lens! Thank you for sharing your wealth of knowledge and for all the great freebies (printable checklists, amazon buttons, & chapter from the book)! I have bookmarked all the links you mentioned and am off to read them now.

    • best dog shop profile image

      best dog shop 4 years ago

      very useful info, thx very much :)

    • profile image

      mouse1996 lm 4 years ago

      Great information. I need to check out that blog for more tips.

    • ItayaLightbourne profile image

      Itaya Lightbourne 4 years ago from Topeka, KS

      Wonderful tips and resources! Thank you for putting it all together here. Blessings! :)

    • Linda Pogue profile image

      Linda Pogue 4 years ago from Missouri

      Excellent resource. Liked, Blessed and Pinned!

    • SoniaCarew profile image

      SoniaCarew 4 years ago

      Such a great lens. I will certainly apply your tips. Even though I can't benefit financially from my lens (can't receive funds via PayPal in my country), I need to make a greater effort to get my lenses to be more effective.

      Thanks aganin!

    • profile image

      anonymous 4 years ago

      Another great lens and very helpful too.

    • IncomeFromHomeT profile image

      IncomeFromHomeT 4 years ago

      Thanks for this! I'm fairly new to squidoo and just getting my head around all of it. So much to learn! As for lensrank, I'm barely a blip on the screen, LOL! And I've yet to make a sale, though I HAVE been getting opt-ins to my list on my off squidoo squeeze page, so there is hope!

      With your tips I should be able to make my lenses more effective.

    • SublimeCV profile image

      SublimeCV 4 years ago

      very helpful as a newbie to squid world got a lot to learn thank you.

    • mythphile profile image
      Author

      Ellen Brundige 4 years ago from California

      @IncomeFromHomeT: If you're working squeeze pages, I'm betting that you already have a good working toolbox. But we can always learn more. :)

    • Onemargaret LM profile image

      Onemargaret LM 4 years ago

      Real cool lens!

    • Earnlat profile image

      Earnlat 4 years ago

      I'm reading and learning!! Thanx

    • Maggie749 profile image

      Marjorie Chaddock 4 years ago from Hurst,TX 76053

      Real good lens,lots of information,thanks

    • profile image

      SEOMasters2 4 years ago

      Thank you very much for this tip! This is very helpful to newbies like me.

    • AstroGremlin profile image

      AstroGremlin 4 years ago

      Forget giant, monster, colossal or angel squid titles, you are a Maestro of Squidoo!

    • FloridaDino profile image

      FloridaDino 4 years ago

      some great tips thanks!

    • heartycindypen profile image

      Hearty Cindy Penaranda 4 years ago from Ormoc City

      I have been here a while but I still do need help. thanks for this

    • profile image

      Zienna1 4 years ago

      Got to read it some more...Ghee! I should have study marketing and all that jazz.I think I have to go back to all the 101 class..Thanks for all the information and the tipsyou provided.

    • Wednesday-Elf profile image

      Wednesday-Elf 4 years ago from Savannah, Georgia

      An amazing wealth of information with some extremely helpful links. Once again, hats off to Greekgeek for sharing excellent Squidoo tips!

    • jerrynotpit1 profile image

      jerrynotpit1 4 years ago

      Great information and I appreciate you taking the time to write it.

    • profile image

      mstcourtjester 4 years ago

      Very good information, no wonder you are doing so well, thanks :)

    • Judith Nazarewicz profile image

      Judith Nazarewicz 4 years ago from Victoria, British Columbia, Canada

      Great tips! I'm learning more and more!

    • Chris-H LM profile image

      Chris-H LM 4 years ago

      Such great advice! I'll have to experiment with the Amazon buttons myself. Thank you for taking the time and effort to put together such an excellent lens. Blessed :)

    • bztees profile image

      bztees 4 years ago

      Wow, great lens and tips! I always learn so much from your lenses! Thank you!

    • profile image

      anonymous 4 years ago

      Good information. i have my own online business site. This tricks may be helpful to selling my product and increase traffic.

    • Markwell1 profile image

      Markwell1 4 years ago

      Interesting. Thank you.

    • TheGoodHut profile image

      TheGoodHut 4 years ago

      Thank you so much, GreekGeek! Excellent tutorial. I'm also a copyblogger.com fan, but don't read as much of that site as I should. Thank you for the copyblogger links, will be reading some today. Cheers :)

    • profile image

      IMHustle 4 years ago

      Excellent tips provided here! I've bookmarked it for future reference. Will definitely check out your other tutorials. Thank you!

    • profile image

      miller83 4 years ago

      Great information Thank you.

    • profile image

      Thamisgith 4 years ago

      Thanks for the tips. An interesting read!

    • profile image

      MiaMusement 4 years ago

      Very useful information... thank you!

    • MonisMas LM profile image

      MonisMas LM 4 years ago

      Thank you so much for the useful info! I love the Amazon buttons!

    • profile image

      LauraGraig 4 years ago

      Thanks for these helpful tips. I'm always searching for good info on how to get more traffic and clicks.

    • profile image

      miaponzo 4 years ago

      Thanks so much for sharing all these great links and resources!!!

    • CornellMarCom LM profile image

      CornellMarCom LM 4 years ago

      Great information. Thank you.

    • victoria91 lm profile image

      victoria91 lm 4 years ago

      Great lens very informative. Perfect for newbies like myself.

    • PCRoger LM profile image

      PCRoger LM 4 years ago

      I really appreciate you offering the buttons and template

    • profile image

      Arc4life 4 years ago

      great resources for squidoo users

    • justramblin profile image

      justramblin 4 years ago

      Oh, I love reading your posts. Thank you very much for your clear and concise lessons. Much appreciated.

    • sunlightseer profile image

      sunlightseer 4 years ago

      Great tips. I think applying these techniques will definitely help optimize my lenses. Thank you for helping.

    • tokfakirmiskin profile image

      tokfakirmiskin 4 years ago

      I just repaired my lens. thanks for your kindness.

    • AkshayDalal profile image

      AkshayDalal 4 years ago

      Found some good info.

    • makingamark profile image

      Katherine Tyrrell 4 years ago from London

      Excellent summary - and bookmarked!

    • profile image

      belinhafernandes 4 years ago

      I joined S in 2009 but I'm a newbie. This lens gave me useful tips! Thanks!

    • Cynthia Haltom profile image

      Cynthia Haltom 3 years ago from Diamondhead

      Thanks for sharing all of this wonderful information, I appreciate all the help I can get.

    • chanis lm profile image

      chanis lm 3 years ago

      thanks for this useful lens!

    • profile image

      LUMOSE 3 years ago

      Great and usuful informations.

    • Cinnamin LM profile image

      Cinnamin LM 3 years ago

      I thought this was an awesome source of information! I enjoyed the helpful tips and I hope to have much success as you have.

    • drmattshepard profile image

      drmattshepard 3 years ago

      Really appreciate all the info. I wanted to let you know that I have added some of your tips to my tool belt and have seen some good results. Thanks

    • Babu Mohan profile image

      Mohan Babu 3 years ago from Chennai, India

      Would certainly try some of the points immediately on my lens.

    • profile image

      anonymous 3 years ago

      Copyblogger. That's my go to site for everything relating to everything. Those guys are just plain good at what they do. I wish I could say it more eloquently, but that's just the bottom line. Brian, Sonia, Damien - all just outstanding writers and the best part is that they love sharing their knowledge. I'm saving up so that I can join Copyblogger's Authority club. I believe that will be a good investment.

      This is another great lens for my bookmarks bar. Thanks for sharing.

    • eiramarie profile image

      eiramarie 3 years ago

      Wow, this is your 2nd lens I've read and its so informative, thank you for sharing!!!

    • profile image

      flirtyfoofoo 3 years ago

      thanks for this, really helped me in my process.

    • biorra2 profile image

      biorra2 3 years ago

      Wow, your lenses are extremely helpful.

    Click to Rate This Article