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How to Get More Clicks, Sales

Updated on January 15, 2015

Conversion Rate Optimization 101

Web pros know: Success is not how much traffic you get, but how many visitors click your links, buy your products, or read your page.

On the web, conversion means converting a visitor to a consumer who interacts with your page (buying, clicking, sharing, etc). Sometimes, conversion just means getting them to read your message. Techniques for conversion are called CRO, Conversion Rate Optimization.

On Squidoo, conversion gets rewarded: clicks and sales improve lensrank. So there's extra incentive to learn CRO!

On this page, I'll share with you fifteen basic techniques to boost clicks and sales. At the end, I've got a helpful resource for you -- a free chapter on CRO from a professional book on website optimization. I don't know how long the publisher will be offering this freebie, so you'll want to grab it now.

Image credits: target by ilco@sxc, pointer by Nikhil Bobb, CC

Get This As a Checklist
Get This As a Checklist

Fifteen Tips to Get More Clicks

A 15-Step CRO Checklist

Choose your target. What is the page's goal? What do you define as conversion? Write it on a sticky and evaluate your page by it.

Clarity. Keep your page simple, focused, and on-target. Use direct, specific language.

Make a powerful first impression. New arrivals decide whether to stay or go within a few seconds. Focus their attention with a strong, specific headline declaring your topic. Catch the eye with a crisp-looking graphic. Tell them what they'll find on your page within the first sentence or two. Use lively, polished, edited language -- yes, good writing does make a good first impression!

Establish trust. Web users are worried about malware, personal information harvesting, and buying from unproven sources. Use familiar, reassuring logos like Amazon's to ease concerns. Use a profile image and blurb, testimonials and personal reviews, a professional-looking design, and anything else you can do to show you're genuine and trustworthy.

Talk benefits, not only features. Ask yourself: So what? What's in it for them? "Soothes aches and pains" is more important to a customer than "Now in cherry flavor."

Offer something UNIQUE. Give your readers a specific reason to go with you and not the other guy...which is the whole web! On Squidoo, this means not simply copying basic product info or repackaging generic content; set your page apart with your own words, your own photos, your own perspective.

Use a Call To Action. This marketing term means guiding visitors by telling them what to do. "Buy now." "View item." Follow on Twitter." Use active voice, not passive. But remember, people want to be persuaded, not pressured, and may be anxious about online purchases. If you're getting hundreds of hits but no clicks, test different copy like "View eBay Listing" instead of "Buy Now on eBay" to ease them into a sale.

Appeal to emotions; don't drown with facts. Be exciting! Get your audience enthused! People buy— or click— based on emotion and intuition more than reasoning.

Put your best stuff first. Just like newspapers, start with the big news, then offer more in-depth commentary, info, or details for the unconvinced or curious later.

Tailor your page to your audience with your delivery, graphics, and writing style. Notice how TV commercials for different markets have different styles, appealing to different audiences. Use traffic stats to analyze who's landing on your page and what they're searching for, then respond in a style suited to that audience, their needs, in their lingo.

Fine-tune your SEO to attract consumers (those most likely to buy, read, or click), not window shoppers. Specific, targeted traffic converts better than lots of traffic that didn't come for your specific product/topic. Use products' official names and model numbers, to target people who are looking for those items.

Use bold graphics and clear visual structure. Bulleted lists, checkmarks, large product images, and lots of white space channel readers' attention. But...

Remove distractions. That goes for both visual elements and content. If it's off-topic, jarring, confusing, or turns your reader's attention away from your goal, remove it! Save it for another page.

Offer freebies. Free downloads, free graphics, free shipping, free printables: give a gift to establish a relationship. On Squidoo, clickouts = lensrank boost.

Convey a sense of urgency. But be careful. If you apply too much "now now now!" pressure, visitors will suspect you're pushing a phony product. Instead, use truthful offers like: Free shipping until Christmas!Once you've finished your rough draft, review it with this checklist (get a printable version below) and trim, trim, trim!

I Recommend This Free Guide

The official homepage for Andrew B King's book, Website Optimization, offers a free excerpt of Chapter 5.

It teaches "Six Persuaders" which will make your webpages more convincing and effective.

The rest of the book is excellent -- I bought it! -- but this chapter is especially useful for Squidoo lensmasters.

Download the PDF here to start learning some of my favorite techniques for boosting clickouts.

I hope you've found this tutorial useful. Feel free to drop a note! If it was really useful, then please share it with others!

© 2011 Ellen Brundige

Guestbook - Drop a Note

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  • biorra2 profile image

    biorra2 3 years ago

    Wow, your lenses are extremely helpful.

  • profile image

    flirtyfoofoo 3 years ago

    thanks for this, really helped me in my process.

  • eiramarie profile image

    eiramarie 3 years ago

    Wow, this is your 2nd lens I've read and its so informative, thank you for sharing!!!

  • profile image

    anonymous 3 years ago

    Copyblogger. That's my go to site for everything relating to everything. Those guys are just plain good at what they do. I wish I could say it more eloquently, but that's just the bottom line. Brian, Sonia, Damien - all just outstanding writers and the best part is that they love sharing their knowledge. I'm saving up so that I can join Copyblogger's Authority club. I believe that will be a good investment.

    This is another great lens for my bookmarks bar. Thanks for sharing.

  • Babu Mohan profile image

    Mohan Babu 3 years ago from Chennai, India

    Would certainly try some of the points immediately on my lens.

  • drmattshepard profile image

    drmattshepard 4 years ago

    Really appreciate all the info. I wanted to let you know that I have added some of your tips to my tool belt and have seen some good results. Thanks

  • Cinnamin LM profile image

    Cinnamin LM 4 years ago

    I thought this was an awesome source of information! I enjoyed the helpful tips and I hope to have much success as you have.

  • profile image

    LUMOSE 4 years ago

    Great and usuful informations.

  • chanis lm profile image

    chanis lm 4 years ago

    thanks for this useful lens!

  • Cynthia Haltom profile image

    Cynthia Haltom 4 years ago from Diamondhead

    Thanks for sharing all of this wonderful information, I appreciate all the help I can get.

  • profile image

    belinhafernandes 4 years ago

    I joined S in 2009 but I'm a newbie. This lens gave me useful tips! Thanks!

  • makingamark profile image

    Katherine Tyrrell 4 years ago from London

    Excellent summary - and bookmarked!

  • AkshayDalal profile image

    AkshayDalal 4 years ago

    Found some good info.

  • tokfakirmiskin profile image

    tokfakirmiskin 4 years ago

    I just repaired my lens. thanks for your kindness.

  • sunlightseer profile image

    sunlightseer 4 years ago

    Great tips. I think applying these techniques will definitely help optimize my lenses. Thank you for helping.

  • justramblin profile image

    justramblin 4 years ago

    Oh, I love reading your posts. Thank you very much for your clear and concise lessons. Much appreciated.

  • profile image

    Arc4life 4 years ago

    great resources for squidoo users

  • PCRoger LM profile image

    PCRoger LM 4 years ago

    I really appreciate you offering the buttons and template

  • victoria91 lm profile image

    victoria91 lm 4 years ago

    Great lens very informative. Perfect for newbies like myself.

  • CornellMarCom LM profile image

    CornellMarCom LM 4 years ago

    Great information. Thank you.

  • profile image

    miaponzo 4 years ago

    Thanks so much for sharing all these great links and resources!!!

  • profile image

    LauraGraig 4 years ago

    Thanks for these helpful tips. I'm always searching for good info on how to get more traffic and clicks.

  • MonisMas LM profile image

    MonisMas LM 4 years ago

    Thank you so much for the useful info! I love the Amazon buttons!

  • profile image

    MiaMusement 4 years ago

    Very useful information... thank you!

  • profile image

    Thamisgith 4 years ago

    Thanks for the tips. An interesting read!

  • profile image

    miller83 4 years ago

    Great information Thank you.

  • profile image

    IMHustle 4 years ago

    Excellent tips provided here! I've bookmarked it for future reference. Will definitely check out your other tutorials. Thank you!

  • TheGoodHut profile image

    TheGoodHut 4 years ago

    Thank you so much, GreekGeek! Excellent tutorial. I'm also a copyblogger.com fan, but don't read as much of that site as I should. Thank you for the copyblogger links, will be reading some today. Cheers :)

  • Markwell1 profile image

    Markwell1 4 years ago

    Interesting. Thank you.

  • profile image

    anonymous 4 years ago

    Good information. i have my own online business site. This tricks may be helpful to selling my product and increase traffic.

  • bztees profile image

    bztees 4 years ago

    Wow, great lens and tips! I always learn so much from your lenses! Thank you!

  • Chris-H LM profile image

    Chris-H LM 4 years ago

    Such great advice! I'll have to experiment with the Amazon buttons myself. Thank you for taking the time and effort to put together such an excellent lens. Blessed :)

  • Judith Nazarewicz profile image

    Judith Nazarewicz 4 years ago from Victoria, British Columbia, Canada

    Great tips! I'm learning more and more!

  • profile image

    mstcourtjester 4 years ago

    Very good information, no wonder you are doing so well, thanks :)

  • jerrynotpit1 profile image

    jerrynotpit1 4 years ago

    Great information and I appreciate you taking the time to write it.

  • Wednesday-Elf profile image

    Wednesday-Elf 4 years ago from Savannah, Georgia

    An amazing wealth of information with some extremely helpful links. Once again, hats off to Greekgeek for sharing excellent Squidoo tips!

  • profile image

    Zienna1 4 years ago

    Got to read it some more...Ghee! I should have study marketing and all that jazz.I think I have to go back to all the 101 class..Thanks for all the information and the tipsyou provided.

  • heartycindypen profile image

    Hearty Cindy Penaranda 4 years ago from Ormoc City

    I have been here a while but I still do need help. thanks for this

  • FloridaDino profile image

    FloridaDino 4 years ago

    some great tips thanks!

  • AstroGremlin profile image

    AstroGremlin 4 years ago

    Forget giant, monster, colossal or angel squid titles, you are a Maestro of Squidoo!

  • profile image

    SEOMasters2 4 years ago

    Thank you very much for this tip! This is very helpful to newbies like me.

  • Maggie749 profile image

    Marjorie Chaddock 5 years ago from Hurst,TX 76053

    Real good lens,lots of information,thanks

  • Earnlat profile image

    Earnlat 5 years ago

    I'm reading and learning!! Thanx

  • Onemargaret LM profile image

    Onemargaret LM 5 years ago

    Real cool lens!

  • mythphile profile image
    Author

    Ellen Brundige 5 years ago from California

    @IncomeFromHomeT: If you're working squeeze pages, I'm betting that you already have a good working toolbox. But we can always learn more. :)

  • SublimeCV profile image

    SublimeCV 5 years ago

    very helpful as a newbie to squid world got a lot to learn thank you.

  • IncomeFromHomeT profile image

    IncomeFromHomeT 5 years ago

    Thanks for this! I'm fairly new to squidoo and just getting my head around all of it. So much to learn! As for lensrank, I'm barely a blip on the screen, LOL! And I've yet to make a sale, though I HAVE been getting opt-ins to my list on my off squidoo squeeze page, so there is hope!

    With your tips I should be able to make my lenses more effective.

  • profile image

    anonymous 5 years ago

    Another great lens and very helpful too.

  • SoniaCarew profile image

    SoniaCarew 5 years ago

    Such a great lens. I will certainly apply your tips. Even though I can't benefit financially from my lens (can't receive funds via PayPal in my country), I need to make a greater effort to get my lenses to be more effective.

    Thanks aganin!

  • Linda Pogue profile image

    Linda Pogue 5 years ago from Missouri

    Excellent resource. Liked, Blessed and Pinned!

  • ItayaLightbourne profile image

    Itaya Lightbourne 5 years ago from Topeka, KS

    Wonderful tips and resources! Thank you for putting it all together here. Blessings! :)

  • profile image

    mouse1996 lm 5 years ago

    Great information. I need to check out that blog for more tips.

  • best dog shop profile image

    best dog shop 5 years ago

    very useful info, thx very much :)

  • JessicaBarst profile image

    Jessica Barst 5 years ago from Dallas, TX

    Another highly informative lens! Thank you for sharing your wealth of knowledge and for all the great freebies (printable checklists, amazon buttons, & chapter from the book)! I have bookmarked all the links you mentioned and am off to read them now.

  • nolinel lm profile image

    nolinel lm 5 years ago

    @mythphile: Great explanation,t hank you.

  • mythphile profile image
    Author

    Ellen Brundige 5 years ago from California

    @malimbus360: I bet someone's written such a lens. If Squidoo search isn't turning it up, try going to Google and searching for site:squidoo.com amazin associates benefits

    Pros: if you sell 7 or more items a month on Squidoo lenses using your own Amazon Associates links, the volume-based sales commission is high enough that you'll get a better commission than using Squidoo's sales modules. The way Squidoo sales modules work is that they get credited with Squidoo's Amazon Associate ID, then Squidoo pays you half of each commission it earns. Since Squidoo makes a very high volume of sales across all the lenses using Squidoo's Amazon modules, Squidoo usually earns a commission of 8.5%, and half of that is what we get. HOWEVER, Amazon caps electronics and computers commissions as 4%, so for those you REALLY want your own Amazon ID rather than using Squidoo's modules, which would give you only 2%.

    Cons: If you use your own Amazon Associates links instead of Squidoo's Amazon modules, you have to hand-code them to make them look good, trustworthy, and enticing enough to click. Also, we can't use scripts on Squidoo -- it would be too easy for us to embed malware -- so we can't use Amazon's fancy widgets like the carousel or the "Text and Image" widget that displays a price. Squidoo's built-in Amazon module includes the orice, which may look a little more professional and trustworthy, so it may gret a few more clicks.

    Also, if you live in one of the states where there IS no Amazon Associates program -- Google "Amazon Associates nexus tax" to track down which are the curnent states where this has happened -- you can't join the Amazon Associates program or get paid through your own ID. In that case, Squidoo is hugely helpful -- the commission may be a little less with your having to split it with Squidoo, but at least you can still get paid, because the Amazon ID of that sale is linked to Squidoo's ID, not yours. Squidoo is incorporated in a state where the Amazon Associates program isn't likely to get shut down( New York).

    Oh. One more benefit of using your own Amazon Associates links is that you can use the same Associate accounts on multiple sites -- Squidoo, Wizzley, Hubpages, your own blogs -- to build up your volume of sales each month and get a better pay rate. I don't remember the whole ladder, but it's

    1-6 sales a month ... 4% commission

    7-30 sales a month ... 6% commission

    31-130? sales a month ... 6.5% commission

    131-? a month... 7% commission

    I usually get about 80 sales a month with my Amazon Associates ID, so my sales net me 6.5% from Amazon Associates or 4% if it's electronics. Most of those 80 sales are on Squidoo, but I get them from 3 different accounts -- Greekgeek plus a couple niche accounts -- and they are all pooled by Amazon when calculating my sales volume and commission rate. If I published on more sites, those sales would all count towards my total.

    Did I say briefly? whoops. Anyway, I hope that answers a few questions.

  • profile image

    malimbus360 5 years ago

    Thank you, also I want to read a complete lens on own amazon associates id benefits and implementation.

  • Totus Mundus profile image

    Totus Mundus 5 years ago

    These tips are very useful, thank you.

  • RadaFrancis LM profile image

    RadaFrancis LM 5 years ago

    lots of great info! Thanks for sharing how to dress up amazon links

  • SimplySara LM profile image

    SimplySara LM 5 years ago

    Thank you for all the wonderful tips! I appreciate the checklist and I'll be revisiting this lens often.

  • SimplySara LM profile image

    SimplySara LM 5 years ago

    @detoxGamer: This is going up on my white board! I hadn't thought of it this way before. It makes so much sense, it's painful!

  • Joan Haines profile image

    Joan Haines 5 years ago

    Wow. As usual. you've given tons of actionable content here. I'm off to check my headlines, based on the downloadable free chapter from the "Website Optimization" book you recommend. Thank you, GG.

  • detoxGamer profile image

    detoxGamer 5 years ago

    Helpful tips. If you write for people and not for the product, sales will generally flow. Whenever possible provide help with the products you are promoting rather than just talking about their features.

  • profile image

    RuralFloridaLiving 5 years ago

    Great article - the information you share is priceless.

  • Bluemoongoddess1 profile image

    Lisa Musser 5 years ago from Kansa, USA

    Thanks for the tips, I needed some suggestions,

  • profile image

    mediawizard lm 5 years ago

    Thanks for sharing this information, great lens

  • Margaret Schindel profile image

    Margaret Schindel 5 years ago from Massachusetts

    How did I not discover this wonderful lens before? Blessed!

  • Palomina profile image

    Palomina 5 years ago

    Hi this is brilliant

  • jethrosas profile image

    Jethro 5 years ago from Philippines

    I learned a lot and enjoyed reading this lens. Keep writing more! :)

  • profile image

    glutenallergy 5 years ago

    Thank you for this information.

  • profile image

    BarbaraCasey 5 years ago

    Ack! Where to start. Now that I've joined a couple of Squidoo groups on Facebook, I'm more motivated to move my lenses up the ladder. Great info here, thanks.

  • iwellbc lm profile image

    iwellbc lm 5 years ago

    ahh, sometime i'm forget about simple technique but give big impact, thank you for opening my eyes

  • Heidi Vincent profile image

    Heidi Vincent 5 years ago from GRENADA

    Great sales tips and neat Amazon button!

  • profile image

    gradientcat 5 years ago

    Great tips.

  • profile image

    getmoreinfo 5 years ago

    These are really great tips and thanks for the free buy button, I love it.

  • Jefff Molnar profile image

    Jeff Molnar 5 years ago from New Jersey

    I love it when I visit a lens and learn something new! Thanks for the free ebook. Keep up the great work.

  • profile image

    anonymous 5 years ago

    Great lens! Thanks!

  • flinnie lm profile image

    Gloria Freeman 5 years ago from Alabama USA

    Hi thank for sharing this great info.Will read this again.

  • aksem profile image

    aksem 5 years ago

    Thank you. I have bookmarked your lens to read it from time to time as a tutorial

  • siobhanryan profile image

    siobhanryan 5 years ago

    good stuff

  • profile image

    anonymous 5 years ago

    What a great resource. I'm going to print your list, and go step by step when I build my next sales lens. I'm glad I stopped by. I still have a lot to learn, and it looks like you have lenses on the topics I need to work on. Thanks for taking the time to put this together.

  • Gypzeerose profile image

    Rose Jones 5 years ago

    Excellent lens, I am going to come back to this again and again to go further in my Squidoo work. Thanks for the freebies like the amazon button. My Angel Wings are getting tired this morning, but they have to sprinkle a little angel dust over this one because it will really help Squids.

  • Frischy profile image

    Frischy 5 years ago from Kentucky, USA

    This is helpful information. I come back to review from time to time. You gave me an idea for my lens that gets lots of Google traffic but extremely low clickouts. I made a change to my lens and looking forward to seeing my CTR go up, up, UP! Thanks!

  • profile image

    anonymous 5 years ago

    Thanks for the amazon button! Great tips!

  • profile image

    klaird 5 years ago

    Thanks for the Amazon.com buy button graphic and all your tips!

  • tylerabernethy22 profile image

    tylerabernethy22 5 years ago

    You have a lot of great information. I definitely consider you to be a very reputable source.

    Thanks for sharing!

    Tyler

  • eilval profile image

    Eileen 5 years ago from Western Cape , South Africa

    Saving this page to check in again !

  • kaposzta profile image

    kaposzta 5 years ago

    Great info, thank you very much!

  • MartieG profile image

    MartieG aka 'survivoryea' 5 years ago from Jersey Shore

    Big help to those of us in the learning phase - thanks :>)

  • BenJacklin LM profile image

    BenJacklin LM 5 years ago

    great info as always Greekgeek!

  • profile image

    haerych 5 years ago

    I love your lense. The message is strong and concise. Liked your lense and appreciate if you do not mind to provide advice on my created lenses. thank you and cheers!

  • intermarks profile image

    intermarks 5 years ago

    Really useful information, can't wait to apply into my lenses. Thank you!

  • profile image

    coolmals 5 years ago

    great lens !!

  • intermarks profile image

    intermarks 5 years ago

    Wonderful lens, I do hope that all these methods will boost my conversion rate. Thanks for the information!

  • Scotties-Rock profile image

    Clairissa 5 years ago from OREFIELD, PA

    Wow! Great Information. Your lenses are all so informative... Thanks for sharing your knowledge.

  • Aquavel profile image

    Aquavel 5 years ago

    Very useful information! Thanks for sharing!

  • favored profile image

    Fay Favored 5 years ago from USA

    Always helpful. Thank you for your good advice. I'll just consider this another benefit from Squidoo.

  • Tawice profile image

    2wice 5 years ago from Maine, USA

    Thanks for the information, I'm fairly new to Squidoo and this is just what I need to help me out. Thanks!

  • flicker lm profile image

    flicker lm 5 years ago

    Thanks for the useful info!

  • TheBaseballCoach profile image

    TheBaseballCoach 5 years ago

    Great stuff here...glad I found it