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Hub Score; Why do Scores Go Up and Down

Updated on May 4, 2013
The Hub Score Calculator Machine
The Hub Score Calculator Machine

Why Do Hubscores Go Up and Down?


The hub score is a ranking from 1 to 100 that hubpages assigns to each article published on its site. The hub score is an internal system meant to rank hubpages based on quality and originality. The higher the hub score, the better the article is in the eyes of

A fuller discussion of how hubpages are ranked can be found here.

The hub score that is assigned to any article is based on a number of factors including the originality of the content, how many people post comments, how many people give the article a thumbs up and also how many visitors it gets. The more popular hubpages get more traffic.

When you first publish a hub, the hub score is generally low (around 50) and then the score goes up or down as the system analyzes the content of the page, and other factors come into play such as whether people give it a thumbs up or post comments on the article.

If you look at your article on different days or even at different times on the same day you may notice that the hubscore has fluctuated and goes up or down from the last time you checked. The reason is that the hub score is not like a final exam mark; it is a dynamic ranking of your article based on a number of criteria. To use just one example: if you get a lot of traffic from the search engines then your hub score will increase; if the number of visitors to your site falls so will the hubscore.

Another factor influencing the hub score is its relative quality compared to other articles. Let's say you publish a hubpage about Low Fat cooking that gets a hubscore of 75. Then someone else also publishes an article about eating healthy and for a number of reasons, the system determines that the second article is better than yours. In that example, the system will not only assign a higher hub score to the second article, but your's will drop.

Incidentally, the same thing happens with respect to your personal hubscore. It goes up or down depending on a number of factors including the quality and hubscore of the articles you publish. But you cannot rest on your laurels after you achieve a certain score; if the relative score of your articles goes down, so will your personal author ranking.

Your Hubscore Going Up
Your Hubscore Going Up

An Update Concerning the Hubscore

Some things have changed since this article was first written. In an effort to improve the quality of hubs published on this site, Hubpages has introduced a number of additional factors which affect the hubscore and cause it to go up or down.

  1. Mechanical Turk - This is a program which is operated by and it allows businesses to hire people (known as MTurkers) to do repetitive tasks for a small fee. Amazon uses MTurkers to look at every newly published hub and give it a quality rating. The higher they rate it, the higher your score will be.
  2. Hub Hopping - As a variation of the above, Hubpages also relies on unpaid volunteer hubbers to randomly hop around looking at newly written hubs and give them a quality score.
  3. Rating System - Each hub now has a feature where a reader can rate it as "useful", "funny", "beautiful" etc. The more positive ratings it gets, the higher the hub score will be
  4. Visitor Behaviour - Google Analytics measures the behaviour of people visiting the hub. The longer they stay on the hub reading it, the more engaging the hub is believed to be and this means that the hub has something useful to say that captures the imagination of the reader. This results in a higher hub score. If on the other hand they immediately leave the page this probably means that the hub is substandard and therefore it will get a lower score.
  5. Length of Article - Hubpages recommends that your hub be at least 700 pages long
  6. Number of Pictures - Your Hub will get a higher score if you have at least 1 and preferably 4 relevant pictures.
  7. Youtube Videos - Your Hub will get a higher score if you have at least 1 youtube video relevant to your topic.


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    • imthatgirl2 profile image

      Jen V 

      7 years ago

      Very description and informative I did not know this. Thank you for shedding some light into what those scores mean.

    • quotations profile imageAUTHOR

      Robert P 

      7 years ago from Canada

      Ah! Its funny no one else noticed that mistake before, including me! I hope no one took my advice literally.

    • WiccanSage profile image

      Mackenzie Sage Wright 

      7 years ago

      This has been really helpful! I just wanted to point out where you wrote "Length of Article - Hubpages recommends that your hub be at least 700 pages long". I think you mean 700 words, right?

    • biblicaliving profile image


      7 years ago from U.S.A.

      This is a sound hub, I read and commented on it over two years ago.. When I looked up information about Hubscores again, this hub came up.. Good Work!

    • FreWriter_57 profile image


      8 years ago

      I am new and was searching for this question when I found your hub. Great details!

    • Dubuquedogtrainer profile image


      9 years ago from Dubuque, Iowa

      Helpful information - thank you! Voted up! And, I liked your illustration at the beginning - it set a nice tone for the hub and got my interest.

    • themespotter profile image


      9 years ago from U.S.A.

      Thanks or this hub. Doesn't make a ton of sense why your author score goes down, but oh well.

    • urmilashukla23 profile image


      9 years ago from Rancho Cucamonga,CA, USA

      Well written. Thanks.

    • printerinks profile image


      9 years ago from UK

      really helpful hub

    • quotations profile imageAUTHOR

      Robert P 

      9 years ago from Canada

      @hhunterr - you might have a bit of a wait for that! I have yet to master that fiendish toy.

    • hhunterr profile image


      9 years ago from Highway 24

      I can hardly wait for you to demystify Rubik's Cube . .

    • hazelwood4 profile image


      9 years ago from Owensboro, Kentucky

      Thank you so much! This article is a wonderful explanation of why Hubber scores go down, and then go up again. Keep the informative Hubs coming, and I do look forward to reading more. I gave this article a thumbs up, and very informative!

    • Lou1842 profile image


      9 years ago

      Thanks, I'm trying to increase my hubscores so the information is very useful to me.

    • Oscortega profile image


      9 years ago from California

      I was about to post the question of Hub scoring. But this article explains it all. Thumbs up. Thank you.

    • ohic32 profile image

      Althea Reader 

      9 years ago from Jamaica

      Good job on explaining the hub score. I have wondered about this for some time. Thank for sharing.

    • quotations profile imageAUTHOR

      Robert P 

      9 years ago from Canada

      Hi Nadelma, assuming that your adsense account is active, what I would do is log in to your adsense account and copy your publisher ID by hilighting it with your cursor (don't write it down as you may copy it down wrong). Then log into your hubpages account and open up the page where it allows you to configure your adsense account. Once there, paste the account number you got from the adsense account. If that does not work, try contacting Hubpages directly. They are usually very helpful.

    • nadelma profile image


      9 years ago from NEW ADDRESS: Melbourne, Florida

      I have learned so much from reading this hub..Thanks you so much. Now, being that you know so much about the hubs etc, maybe you can help me. My husband and I have been trying to get AdSense active on my account. I received the number to get the access to my account but we cannot figure the thing out. We followed everything but are so lost. Any ideas for us? Thanks.

    • HikeGuy profile image


      9 years ago from Northern California Coast

      Thanks for the clear explanation -- I've been wondering about that. Mine sometimes shifts several points in one day, and I've been trying not to be distracted by it. Reminds me of tripping on grades all those years I spent in college. I feel much better now that I've seen the graphic...

    • Maralexa profile image

      Marilyn Alexander 

      9 years ago from Vancouver, Canada

      Quotations, I appreciate your detailed answer. It helps me while thinking through my strategy of marketing my hubs. Also, I might "title tune" a couple of older hubs (with no comments) and slightly reposition them, then reconsider how to better group them in hubpages.

      Thank you so much. This is a great help!

    • quotations profile imageAUTHOR

      Robert P 

      9 years ago from Canada

      Hi Maralexa. I think that the benefits of creating a hub that links to your other hubs will outweigh any negatives. Internal cross links mean that readers stay on your hubs longer and also increases your page views. If you are part of the hubpages paid program you will make more money with more page views. If you are linking to low quality hubs that would bring down the ranking of your new hub, but not by that much. Plus if your hubs are in the 60 range that is not bad and so you should not worry about it. Just make sure that when you write your master hub that it be on the same general topic as the hubs you are linking to. For example, if you have 4 hubs about different sports or high performance cars, you could write a master hub that talks about car racing in general and then link to these more specialized hubs for greater depth. Google and Hubpages like that.

      I would not unpublish the hubs that have no comments. Any hub is of some value: even a little traffic helps.

    • Maralexa profile image

      Marilyn Alexander 

      9 years ago from Vancouver, Canada

      Some of my first hubs began with low scores 65-70. In the past 3 weeks they have moved up to 80+ scores, then down again. I would like to write one great hub that talks about all 4 of these hubs and links to them.

      If I do that (link) and one of them drops too far down, it sounds like my 'one great hub' will have problems with links and will drop in value.

      Also, is it a good idea to unpublish some of my no comments hubs (they are also low ranking but in the 60s) to better my hubber score? In order to get preferential treatment from HubPages and therefore, better PR ranking?

      Great article (hub) thank you!

    • asktheexperts profile image


      9 years ago from St George

      In response to some of the posts I read about personal score vs. hub score and might take a shot at an answer. I think hubpages may know that your articles are going to taper off with time and less activity, but just because your hub is old doesn't mean your personal score should drop. As long as you stay active and top of your account, you should be able to keep the personal score up even if the individual hubs drop.

    • quotations profile imageAUTHOR

      Robert P 

      9 years ago from Canada

      @asktheexperts - thanks for the feedback. I think that in addition to randomness, they also tweak the formula from time to time so that certain factors are given more or less weight, and this affects the score as well.

      @sportsagencyblog - thanks. Don't obsess too much about the score. It matters, but it is not essential to get a perfect score in order to get decent traffic.

    • asktheexperts profile image


      9 years ago from St George

      I liked the comment from premsingh and your info on the way that higher scores help the hubs get spidered more is interesting.

      It is a good idea to have that bit of randomness in there when working out scores as it does prevent us working out every element of the scoring process.

    • SportsAgencyblog profile image


      9 years ago from Los Angeles, California

      The falling of my hub score is what bothers me most of the time. I used to update my site everyday but still gets the same highest possible score and then decrease again on the next day. This hub answers my questions then. I think this is really a great factor that affect hub scores. Thank you so much for sharing and making us aware.

    • wished4u profile image


      10 years ago

      Great explanation thank you

    • profile image

      Nick Lucas 

      10 years ago

      Thank you! I am new and was wondering how it worked. This answered my question perfectly!

    • PegCole17 profile image

      Peg Cole 

      10 years ago from North Dallas, Texas

      Great explanation of the differences between Hub Score and Author Score ratings and their fluctuations. It was confusing for me when I first started here. You've cleared up the fog for others who are still figuring this stuff out. Good one. Wish I'd seen it much earlier!

    • A Little TRUTH profile image

      A Little TRUTH 

      10 years ago

      Good info that adds to your other article about Hub Scores. Thanks.

    • kimh039 profile image

      Kim Harris 

      10 years ago

      thanks quotations. this was helpful. i was trying to figure out what determines that initial hubscore.

    • quotations profile imageAUTHOR

      Robert P 

      10 years ago from Canada

      Thanks Tebo, Dafreesan, Greg Sage, and biblicaliving for your feedback. I am glad that you found this explanation about the hubscore useful. Incidentally, getting a high hubscore for your article (hub) is even more important now, after the latest Google changes known as Panda. Hubscore has stated that they will promote the higher scoring hubs to Google's search engine by means of giving them higher crawl priority in the sitemap. As a result, the better scoring hubs will get more traffic from the search engines.

    • biblicaliving profile image


      10 years ago from U.S.A.

      I've been reading many of these Hubs on scores, this was clear and concise, thanks for sharing. Scores on some Hubs also rise pretty quick (I've experienced over 20 points on one Hub in about 3 days). Thanks for sharing!

    • Greg Sage profile image

      Greg Sage 

      10 years ago from Orlando, Florida

      very helpful

    • dafreesan profile image


      10 years ago from India

      oh,thanks, well written

    • tebo profile image


      10 years ago from New Zealand

      Was just going to ask this question, so thanks for the clear answer. Mine seem to jump all over the place, but now I have some idea of why that might be. Thanks.

    • quotations profile imageAUTHOR

      Robert P 

      10 years ago from Canada

      @keeponfalling - exactly.

    • keeponfalling profile image


      10 years ago from Somewhere, under the Sun :)

      yep thanks. So if I understood good: if your hub score is lower than 50 you will get nofollow links if hub score is high than 50 you will get dofollow.

    • quotations profile imageAUTHOR

      Robert P 

      10 years ago from Canada

      @keeponfalling - if your hubscore is below 50, any links from your hub to another website are turned into "nofollow" links which means that hubpages does not pass on pagerank to the destination site. So if you are wanting to use your hubpage articles to improve the page rank of another site or article it will only work if your hub is ranked 50 or better, but as far as I know all hubs are indexed by the search engines when they visit Hope this helps.

    • keeponfalling profile image


      10 years ago from Somewhere, under the Sun :)

      Ohhh thanks, but I read somwere on the internat that articles with low hub score aren't shown by the team to the search engines. It is true?

    • quotations profile imageAUTHOR

      Robert P 

      10 years ago from Canada

      @keeponfalling - the hubscore does not affect your google ranking, but good articles tend to have both a good hubscore and a good google ranking. There is not a cause and effect relationship, but they are interrelated because if you have a good hubscore, you are are likely to have produced a good article that will be search engine friendly. Also, your hubscore will go up if you get a lot of traffic and if those visitors spend a good length of time reading your article. So if you are ranking well on google you will likely get more visitors which will boost your score.

    • keeponfalling profile image


      10 years ago from Somewhere, under the Sun :)

      Does this hub score help my article in google search engine rankings? Or is only informative just to see how good is a writer?

    • quotations profile imageAUTHOR

      Robert P 

      10 years ago from Canada

      @GrahamReviews - I think that a hubscore over 85 is very good, and means that you based on Hubpages criteria you are writing well. The highest possible score is 100, so you could compare a score of 85 to getting an "A" Anything over 90 is an "A+"

    • GrahamReviews profile image


      10 years ago from UK

      What is a good Hub Score? Is 100 the top score?

    • Richard Fernandez profile image

      Richard Fernandez 

      10 years ago from Detroit, MI

      Funny picture and useful article.

    • amymarie_5 profile image

      Amy DeMarco 

      10 years ago from Chicago

      Thanks, I was looking for an explanation as to why my hubscore fluctuates all day. Now I get it.

    • marshacanada profile image


      10 years ago from Vancouver BC

      Thanks I joined yesterday and your article has clearly explained what the score means and how it works.

    • profile image


      10 years ago

      Just what I was looking for. Thanks.

    • dtchosen profile image


      10 years ago from Dumaguete City, Philippines

      I've learned something today!! thanks:)

    • profile image

      Helen Bolam 

      10 years ago

      Really useful information will keep it in mind.

    • profile image


      10 years ago

      Great info and well explained. I like you hub and you pointed out all what people needs to know. Great hub!

    • James A Watkins profile image

      James A Watkins 

      10 years ago from Chicago

      This is very interesting. I never knew how it worked. Algorithims I suppose. Thank you for this useful piece.

    • livinlargenla profile image


      11 years ago

      THANKS-just what I needed to know!!

    • MyScratchOff profile image


      11 years ago from Charlotte, NC

      So what you are saying that your hub score one day can be 90 and then three weeks later can drop below 75 making your internal links a no follow link?

      I am very confused

    • Renee Rose profile image

      Renee Rose 

      11 years ago

      very informative! Thanks heaps!

    • profile image


      11 years ago

      This helped for a brand new hubber! Not sure I like the copying part...

    • Angelique Loux profile image

      Angelique Loux 

      11 years ago from Ohio

      Thanks, for the info.

    • Wen-Chia profile image


      11 years ago from Los Angeles, CA

      Thanks for the info

    • beverleejb profile image

      Beverly Boisen 

      11 years ago from New York

      That was great.

      Well now I at least have some idea what or how the score is evaluated.

      But I am new at this and can only hope my score will continue to go up and not drop:)too much

    • subbuteoz profile image


      11 years ago from NSW, Australia

      Great Stuff - well explained

    • Bhawna Sharma profile image

      Bhawna Sharma 

      11 years ago from Mumbai, India

      You solved my query.

    • habee profile image

      Holle Abee 

      11 years ago from Georgia

      Thumbs up! This is excellent information. Thanks!

    • sororityhousemom profile image


      11 years ago from Southeast US

      Thanks - This really helped!

    • joyceracine profile image


      11 years ago

      Very helpful information and well written. Thank you.

    • profile image

      Michael Achilles 

      11 years ago

      Cool....No wonder poets are poor....

    • dlgjmg30 profile image


      12 years ago from Lytle Creek, CA

      Just the answer I was looking for. Good Hub.


    • Satyam7 profile image


      12 years ago from Ontario, Canada

      Very good aricle, It helps to answer some of my questions.


    • profile image

      issues veritas 

      12 years ago

      It used to be publish or perish

      now it can be perish if you publish.

      ? What is the result of editing an existing hub, even many days after it is first published

    • Cool_Hubber profile image


      12 years ago

      Thanks for the explanations.

    • john777 profile image


      12 years ago from Chino Hills, CA

      Thanks for the information. Now I know why my score changes.

    • GlobalSatelliteTV profile image


      12 years ago

      Thanks for the article. It was well written, and now i understand hub scores much better!


    • AsianHomeDecor profile image


      13 years ago from Spokane, WA

      Hi there, I just wanted to say thanks for posting this article. I was sooo worried that my hub page was doing poorly when it jumped from 42 to 68 in only a couple hours.. As you explained it means my hub is doing great !! Thank you from AsianHomeDecor. You keep posting articles like these and ill be one of your biggest fans... Thanks, ope you have an awesome weekend! by the way how can we get feed back on our hubs from other members??

      Jade aka AsianHomeDecor

    • quotations profile imageAUTHOR

      Robert P 

      13 years ago from Canada

      Thanks for the comment Moonake. Sometimes the hubscore for an article will drop all of a sudden because someone has copied your article and posted it elsewhere on the internet. This happens quite often, as there are a lot of blogs and websites that like to rip off hubbers by copying their work and claiming it as their own. As soon as your article or a significant portion is copied, your original hub is penalized for being "duplicate content" and your hubscore goes down. This is because the system does not seem to be able to take into account the fact that you published yours first and in essence punishes you for "copying" yourself.

    • moonlake profile image


      13 years ago from America

      I had a hub score go down to 9 today I have never seen that happen. I checked to see if there were any hubs on this subject on hub pages and there weren't but as soon as I posted it . The thing dropped to 9. I have no idea why.

      Enjoyed your hub.

    • nickybeit profile image


      13 years ago from India

      gud article. hope that u ve analysed a lot and createdd this article. i found it useful

    • profile image


      13 years ago from BC, Canada

      Ah! A fellow Canadian. Howz it goin' eh? Hose head.

      Thanks for the great Hub. Doesn't Hubpages have an official page on this issue? I cannot find it for the life of me.


    • Pet Owners profile image

      Pet Owners 

      13 years ago

      Thank You!! I was stumped by the big red number, as the "score" was noted in the box on the right.

      Thanks again :>)

    • quotations profile imageAUTHOR

      Robert P 

      13 years ago from Canada

      Hi Bueller's Way, thanks for the comment. From what I can tell, the personal score is not affected entirely by the score of your individual hubs. It is possible to have a personal hubscore that is higher than your individual hubscore.

      In my case, my score is in the 90s, but most of my hubs are below 80.

      How is this possible? I have noticed that my personal hubscore goes down when I have not posted any articles or comments for a while, but goes up if I participate in forum discussions, and when I post a hub. It also seems to go up the more fans and comments I get. These activities do not influence the hubscore or individual articles but they affect your personal hubscore. Hope this helps.

    • Bueller's Way profile image

      Bueller's Way 

      13 years ago from Massachussetts

      Good info. Any thoughts on why I have a high personal hubscore and my article scores are falling?

    • quotations profile imageAUTHOR

      Robert P 

      13 years ago from Canada

      Hi dutch84 - I have noticed that my hubscore will go down when I haven't posted in a while, but even posting on the forums seems to increase it. And then of course the more comments you get on your hubs the better. So thanks for posting.

    • dutch84 profile image


      13 years ago

      I found this, cuz I'm trying to figure out why my hubscore has gone down to 90 when I'm trying everything to get it up to 100...It's going down!!!!

      Do you know any tricks to make it go up?

    • stylezink profile image


      13 years ago from Atlanta, GA.

      Thank you for that information! I was so confused about the Hub score until just now.

    • profile image


      13 years ago

      Thanks...great explanation. Clear and concise.

    • there4u profile image


      13 years ago from NJ, USA

      You have a great hub score so I believe you. Great explanation.

    • Christine OKelly profile image

      Christine OKelly 

      13 years ago from California

      Thanks! I was wondering why the Hub Score was fluctuating several times throughout the day - this is a great explanation!

    • Mschanl profile image


      13 years ago from USA

      Thanks, well explained!

    • quotations profile imageAUTHOR

      Robert P 

      13 years ago from Canada

      Thanks everyone for the feedback and comments.

      On doing further research it appears that I left out one factor that causes hub score fluctuations: some scores go up or down because of randomly! I have no idea why, but we have it from hubpages itself:

      On a recent post in the forum, pauldeeds, who writes the software behind hubpages said, " One small factor is intentionally assigned completely at random in order to induce some fluctuation into the score. We want the scores to move a little. We also don't publicize every single component of the score, since we don't want to make it easier for or to encourage people to try "game" the system."

      Here is the link to that post:

    • William F. Torpey profile image

      William F Torpey 

      13 years ago from South Valley Stream, N.Y.

      Good hub, and I love the Hub Score Calculator Machine -- Do you know where I can get one?

    • NatChar profile image


      13 years ago

      Excellent explanation! I gave a response to this question but I did miss a lot of info. I rack that up to being new here. It certainly is a learning proccess.

    • C-Lee profile image


      13 years ago

      That was as clear as a whistle--thank you!

    • tinyteddy profile image


      13 years ago from INDIA


    • In The Doghouse profile image

      In The Doghouse 

      13 years ago from California

      Thank you for your explanation of this process. I still think it is more random than that, but maybe it is simply "man vs. machine."

    • profile image


      13 years ago

      A good hub with a good explanation. I love the graphic also.

    • Quiltedblessings profile image


      13 years ago from Los Angeles

      very good explanation! :O)

    • premsingh profile image


      13 years ago

      nice presentation. I think one more factor you forgot to enlist and i.e. how much you do participate in hub activities like comments on other's hubs, postings in forum, visits to other hubs, frequency of your visits to hubpages, updating of your hubs etc. However, most of these influence your personal hub score rather than the hub score.

    • gamergirl profile image

      Kiz Robinson 

      13 years ago from New Orleans, Louisiana

      Nice hub, and cute picture! :D

    • Zsuzsy Bee profile image

      Zsuzsy Bee 

      13 years ago from Ontario/Canada

      Well explained...Thumbs up

      regards Zsuzsy


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