Setting up a Lens Page

This lens will focus primarily on Squidoo. This website, first launched in 2005, is a network platform that allows individual users to create single web pages on topics they are passionate about, interested in or have much knowledge about.

In the next section, we will spend some time learning more about Squidoo, and how it is similar to and different from other Web 2.0 sites.

Lenses

Users call their pages, "Lenses," which are single page sites on a topic a user is passionate about. Some of the reasons individuals may want to build a page as a lens are:

• To increase knowledge about a given subject. Users that are passionate about a subject can set up a lens page and send targeted traffic to content sites or information sites with information on that topic.
• To get to know other people interested in the same subject. One of the primary reasons for the advent of Web 2.0 is users increasing interest in forming online communities rather than sites controlled by single webmasters.
• To increase one's web presence, and to gain credibility as a master of a certain subject or information. Each day it becomes increasingly difficult to promote one's website on the Web. More and more savvy professionals are turning to new forums and platforms to boost traffic and gain credibility in their subject matter.
• To help boost traffic to their home pages, as each web page a user builds can point to the users other web pages or blogs. Most of the web pages built on Squidoo.com are easily picked up by Google search engines and other popular engines, so Squidoo.com provides an excellent platform for building targeted traffic.
• Users can use their "lens" page to earn royalty, for their company or for charity. Squidoo.com offers a built-in system allowing compensation payment made directly to owners of lens pages or to charities designated by owners.
• There is no cost to set up a page with Squidoo.com, one of the reason's this new technology is so popular. Anything that is "free" on the Web is likely to earn significant interest quickly and steadily.

Setting up a page on Squidoo.com is easy. The site provides an automated wizard that novice users can use to create a simple web page. For more advanced users, the site allows you to create your own page using nothing more than a simple framework or template. Most people are able to set up an information page in about five to ten minutes.

You don’t have to create all the content for your page at once either. Squidoo.com makes it easy for you to save your information or basic site, then add more information as you learn more about your subject or have time to expand your web page.

The entire goal of the site was to create a simple and easy-to-use platform for everyday Internet users. Despite its ease of use, Squidoo.com provides some brilliant technology that is powerful for many web-based applications.

As a Squidoo.com user, you have the ability to monitor and control all the content that goes on your Web page. This is perhaps one of the biggest benefits of Squidoo.com.

While many people have used personal blogs to promote their material, passions and interests, they find using Squidoo.com beneficial because it is such a well-known platform. Squidoo.com instantly draws more traffic to popular and unpopular websites, so you have a better chance of getting your "voice" heard, seen and visited on the Web.

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