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Squidoo Master Plan

Updated on June 22, 2013

Why Listen To Me?

I am a Squidoo lensmaster who has made thousands of dollars in less than a year on Squidoo. I started using Squidoo on February 14, 2012, (which means I have been using Squidoo for over a year). Throughout my career as a lensmaster, I have created over 100 Squidoo lenses which I learn from. I know what works and what does not work. I have also looked at many lenses in the Squidoo Community to find more tips on Squidoo. I am now going to share my Squidoo Master Plan which will give you more Tier 1 and Tier 2 lenses which will result in a huge payout.

The Main Mistake Most People Make

Creating even more lenses and working on them is good, but it can be counterproductive. Creating more Squidoo lenses gives you less time to work on Squidoo lenses that you already have. This is how Tier 1 and Tier 2 lenses slip back into the Tier 3 and Tier 4 range. I used to create at least 5 lenses a week (and sometimes 5 lenses a day), but then my top lenses got worse as the days went by. I'm not saying that you should never create a Squidoo lens ever again. What I am saying is that you should focus on your other lenses that are closing in on Tier 1 and Tier 2 before you think about creating another lens. That's why I have now been only making new lenses during the weekends since I have the most time to do so.

Managing A Lot Of Lenses

Before I had a lot of WIP lenses, I became a Level 100 Giant Squid (to be a Level 100 Giant Squid, you need over 100 quality lenses). Trying to become a Level 100 Giant Squid is the main reason that I have so many lenses. Although I have over 100 Squidoo lenses, I only pay attention to 25 of them. I work hard on these 25 Squidoo lenses so that they become Tier 1 and Tier 2 lenses. This results in more of your energy being focused on very successful Squidoo lenses to make them even more successful. Once I get a solid Tier 1 lens that can maintain its position at lensrank (under or close to a lensrank of 1,000), I work on another lens that I forgot about. The lens I work on is a lens that has a lensrank close to Tier 3 and isn't near WIP. The more lenses I get to Tier 1, the more lenses I can work on that aren't in Tier 1 or Tier 2.

You have to choose some of your top lenses and add more content to them so that they land in Tier 1 and Tier 2. Adding content to your lenses is the best way to give them a better lensrank.

When Is The Best Time To Make A New Lens

The best time to make a new lens is on the 23rd or the 24th of each month. That way, the lens gets a commission from ads about 2 months later (if the lens is in Tier 1, 2, or 3), and you have time to move that lens into Tier 2 if you add enough content and get a lot of traffic. Creating a lens on the last day of the month results in a really high lensrank like 200,000 to start off the month. Starting off with a lensrank of 200,000 is very hard to move back down to Tier 3 or even Tier 2 if you are lucky. The average of a lens during the first month of its creation does not contribute to an ad payout, but the next month and every month after that matters.

Publish New Squidoo Lenses Right Away

If you have 5-10 modules, just check for spelling mistakes and then publish your lens. Publishing your lens with 5-10 modules will give it a decent lensrank to start off. Then you can add more of your content later which will result in an even better lensrank. The lens may start off short, but with more content added when the lens is published, your lens will no longer be short, and it will have a better lensrank than if you put all of the content on the lens at the same time.

Promoting Your Lenses

In order to move to the next Tier, your lens needs to get more traffic. Promoting your lenses on Social Media networks such as Twitter, Facebook, and even YouTube will give your lens more traffic. I would also recommend creating blogs on Wordpress and Blogger just to give your lens more traffic. Promoting your lens on the SquidooHQ Forum when it is published is a good way to get a lot of members of the Squidoo Community to visit your lens.

Great Places To Promote Squidoo Lenses

  1. Twitter
  2. Facebook
  3. YouTube
  4. StumbleUpon
  5. Wordpress
  6. Blogger
  7. SquidooHQ Forum
  8. Pinterest

Make A Lot Of Lenses With Products

Many Squidoo lensmasters make money by selling products. It is important for you to make sure that a majority of your lenses sell products because when Christmas is near, all of those sales will start to come in. One of my lenses always made at least 1 sale per day for 2 months (some of those sales were hundreds of dollars of products). The product lenses that are the most successful are the ones with low priced products that a lot of people want. The most successful lens I have has no product that is over $100, but many of the sales I get from that lens are products that are over $100 as well as products that are under $100. Selling products on your lens can result in a good commission as I have made hundreds of dollars from selling products with Squidoo's Amazon Module.

Make Some Squidoo Community Lenses

I recommend making some Squidoo Community lenses. If you are a newbie, you can write about your experience on Squidoo. If you are an expert on Squidoo, it wouldn't hurt to share a tip or two. Squidoo Community lenses can even find their way to Tier 1 although my best Squidoo Community lenses remain in Tier 2 (although they were in Tier 1 at one point). A lens in the Squidoo Community will get a lot of Squid Likes. My most liked lens is Best Squidoo Tips which has almost 500 Squid Likes. The other ones are at least 100 Squid Likes away from this status (even my Lens of the Day).

Getting More Amazon Sales

Anyone can create an Amazon Module and put some products on it. Selling products is a bit harder. If you want to sell products on Amazon, you need to add a small description of each Amazon Product on your lens. You will then get more sales faster. I have a lens that has made hundreds of dollars from Amazon sales alone because I added descriptions to that lens. In addition, the sales from that lens pushed it to Tier 1. That lens alone has made over $500 from Amazon sales and ads combined. Adding descriptions to your Amazon products can go a long way in revenue.

Videos Will Attract More People To Your Lenses

Hilarious or very informative YouTube videos can mean the difference of someone reading your lens or hitting the back button. Videos give your visitors a visual perspective of what is actually going on. If you want more people to stay on your lenses for a longer amount of time, you should consider creating your own YouTube videos and putting them on your lenses.

Which Lenses To Update First

The lenses that you should update before everything else are lenses that are on the borderlines of Tier 1 or Tier 2. Squidoo lenses with a lensrank of between 1,900-3,000 or 9,000-15,000 should be updated immediately because these lenses could go to the next Tier Level or lose a Tier. Tiers are very important in determining how much money you make from ads. A lens with a monthly average lensrank of 2,000 or less makes $50 more than a lens with a monthly average lensrank of 2,200. Lensrank is an important factor that goes into all of your paydays, and you don't want to be 200 off of Tier 1 status.

Make Sure You Qualify For Lens Of The Day

Getting a Lens of The Day can have a big impact on your lensrank, but with new restrictions to the number of Squid Blessings and Squid Likes a lensmaster can give out each day, a lens that gets LOtD won't drop all the way down to the Top 100 lenses, but it won't go skyrocketing upward to Tier 3 at the end of the month. Whenever your lens has enough good content to get LOtD or not, it is important to make sure that your lens qualifies. When I was new to Squidoo, I believed (and still believe) that my content was good. I thought that my content would easily get LOtD. It turns out I did not get a LOtD until almost a year after I created an account. Two of the lenses I submitted for LOtD got Purple Stars, but not LOtD. I decided to ask myself what the problem was, but then I realized that none of the lenses I submitted had a 250 pixel by 250 pixel image. Even if my content deserved LOtD, it could never become LOtD since the Intro Image was not the perfect size. Make sure your Intro Photos are 250 pixels by 250 pixels because then you will have a chance (big or small) of having the next LOtD.

Figure Out What Works

I recommend trying a lot of styles of sales lenses. After a couple of months, it is important to see which of these lenses gets the most sales revenue. Once you find out which lens gets the most sales, try to create an exact copy of that lens except talk about something else. If your best lens sells one thing, try creating a lens that sells something else that looks very similar to your original lens (same order of modules, same amount of content, etc). If that lens works as well and gets a lot of sales, then you should continue making lenses through that method.

A Default Bio Isn't Good Enough

Once you have created a couple of lenses (I would suggest about 10-20), and you have the default bio that is on most of your lenses, you should consider creating another lens about something else--your bio. Squidoo's default bio allows for only 1 picture and may be overlooked by the content on your lens. If you want to get more people to know about you, I highly recommend creating a lens about your bio. Who are you, what do you do, why do we want to know more? If you make your lens about yourself very interesting (without gloating about yourself too much), more people will want to take a look at some of the other content that you have written on Squidoo. With your own biography lens, you can tell people what you do other than Squidoo and include pictures of what you do. Making Lego Animations and explaining them in detail is something that I do, but the pictures do make a big difference. Having a single picture on your default bio page is simply not good enough. If you want to do better on Squidoo, you have to make a stronger bio lens so that people can learn about you and what you offer.

Add More Amazon Products Closer To The Top

There was a post on SquidooHQ that gave us a summary of what they found out when testing Amazon Modules. The truth is that standard Amazon Modules closer to the top of your lens results in more sales. I took a look at my most successful lens, and sure enough, the standard Amazon Module was close to the top. If you want to get more sales, the difference could be where you put your Amazon Modules.

When To Make New Lenses (More Info)

Don't make lenses on the 31st. The picture is just there to give you the idea to make lenses towards the end of the month. Lenses made at the end of the month have a chance of getting the Tier payments for next month. You don't want to create a lens on the first day of the month, see it do well, and realize you won't be making any money from that lens. This thought process is demoralizing, and it can be avoided by created your lenses at the end of the month.

How To Accomplish Your Goals On Squidoo

When I have goals on Squidoo, I write them down on paper or on my iPhone. When I write down my goals, I am more motivated to get them accomplished. This is because I put those goals on paper. If I don't complete a goal, it's like not completing something I signed up to do. Writing down your goals will make you work harder on Squidoo and your other blogs as well. I have tried it many times, and it always works.

How Do You Like This Master Plan?

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    • MGuberti profile imageAUTHOR


      4 years ago

      @DeeDeeGee LM: I will do that later today.

    • DeeDeeGee LM profile image

      DeeDeeGee LM 

      4 years ago

      Hi. Thanks for your tips. I will bear them in mind when writing a new lens or updating an old one as I have yet to make any money on Squidoo although I have been a member for over a year. :(

      Like rayncathy I would like you to explain how the tier system works and how you know which tier a lens is on.

    • profile image


      5 years ago

      Wow, very informative.

    • RuthieDenise profile image


      5 years ago

      These were very good tips. It was just what I was looking for.

    • athomemomblog profile image

      Genesis Davies 

      5 years ago from Guatemala

      Excellent tips. I just lensrolled you to my new Squidoo Community lens.

    • geosum profile image


      5 years ago

      Well written and thought provoking. I'll have to make some notes.

    • profile image


      5 years ago

      interesting lens

    • Vikk Simmons profile image

      'Vikk Simmons 

      5 years ago from Houston

      I really appreciate you taking the time to write this lens. I've been struggling with the whole tier issue since I've started and trying to understand how this whole updating thing works and even why it's here. I do find the whole updating issue difficult. I have quite a few Purple stars but haven't cracked the main tiers. (It's a good thing I enjoy writing.) Thanks again. I'm going to bookmark this and really think about your perspective.

    • dwindhaus lm profile image

      dwindhaus lm 

      5 years ago

      Very informative lens. I have bookmarked this page for the info.

    • malikaehf profile image


      5 years ago

      Great lens with great info for Squidoo lensmasters :)

    • samanthaperry profile image


      5 years ago

      I'm new here at Squidoo Thanks for the help.

    • profile image


      5 years ago

      Great tips. I see where I'm not doing what I should. Time to shape it up!

    • GeekGirl1 profile image


      5 years ago

      wonderful tip,very helpful.

    • profile image


      5 years ago

      Helpful asvise foe a newbie like me :-)

    • caretakerray lm profile image

      caretakerray lm 

      5 years ago


      Thanx so much for the help! I really enjoyed getting advice from an experienced lensemaster.

    • Loretta L profile image

      Loretta Livingstone 

      5 years ago from Chilterns, UK.

      Your "How to Squidoo" type lenses are always so clear and helpful. I've already recommended newbies pay a visit to your other one. This is another really great one. Also you don't make things complicated - a definite plus in my case. :-) Clear, interesting and to the point. Always a helpful read.

    • prostech profile image


      5 years ago

      Good ideas, and with experience, will also get easier, i am sure.

    • Ninche profile image


      5 years ago

      sounds great!

    • InfoCoop profile image


      5 years ago

      Sounds logical and reasonable. I've only been on Squidoo a short time and I can already see how easy it would be to "overpublish" and not have enough time to devote to promotion, updating, and maintenance.

    • profile image


      5 years ago

      Thanks for sharing. How does the tier system work and what page rank is each tier?

    • srsddn lm profile image

      srsddn lm 

      5 years ago

      Thanks for sharing your success story. I agree with most of your content except that I have never been so serious about sales aspect. I think this is another priority area which I should look into now. Great lens.

    • MGuberti profile imageAUTHOR


      5 years ago

      @Blackspaniel1: A lensrank of 360,000 was definitely an exaggeration. Thanks for pointing that out. I still believe that adding more content as the days go by will result in a better lensrank. I agree that promoting a Squidoo lens will result in a better lensrank.

    • Blackspaniel1 profile image


      5 years ago

      You can start higher than 360,000. It is easy. I write my material in Microsoft Word. When it is complete, I open a lens. I spend about two hours putting it together, then publish and immediately add to Stumble Upon, Delicious, Digg, Blogger, and Wordpress. Then add it to the forum. If it is early enough I can get it in Teir 2 to open. Later, not so, but one day later it should be up. That 360,000 comes from WIP. If you make a lens all at once you will start higher.


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