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What is Brainstorming?

Updated on April 3, 2013

The term brainstorming has become one of the most frequently used words in these contemporary times. However, there is a need to define it clearly before detailed deliberation. Hence, we are going to be deliberating on this subject in various ways. To begin with, what exactly is brainstorming?

Brainstorming can be define as a method or procedure of thinking creatively in order to generate ideas and proffer solutions to pressing problems, situation or challenges at hand and around. It could also be define as harnessing the power of the mind to generate profitable ideas for business success and advancement. Based on my consultations with facts based on diligent studies, I discovered that brainstorming has methods as far as my research is concerned.

Brain | Source

Individual Brainstorming

The first method is individual brainstorming. In this type of brainstorming, it is an individual way of thinking creatively to generate personal opinion, solution and ideas about any situation on ground that requires immediate attention and action. In this case, the individual involve does not need to worry himself about other people's opinion on ideas or solution generated. The disadvantage of this method is that the person in question may lack sufficient experience and expertise. Notwithstanding, such a person could visit the Internet on the issue where he or she lacks adequate information. This way, ideas generated are balanced.

Group Brainstorming

The second method is group brainstorming. This method involves at least two people. Although, they could be more in number that comes together to brainstorm. In this method, ideas are contributed by individuals that form the group. Everyone in the group participates by contributing meaningfully in the course of their deliberations. The beauty of this method is that it would be better in an environment where individual contribution is neither judge nor criticized. Furthermore, when people feel that their opinion is not criticized, the better would be the brainstorming session. Another benefit of group brainstorming is that people with various expertise and experience take part. What one person sees as obvious is what another person may have missed.

Advantages of Brainstorming

Brainstorming is mostly use for tackling and solving problems in most cases. Apart from this, it facilitates group cohesiveness and sense of ownership to respective contributed ideas by group members. Brainstorming allows group to generate many profitable ideas in a relatively short time and with few resources. Other benefits of brainstorming includes, boost individual morale. Thereby enhancing work enjoyment and improving team work which is the key to sustainable achievement and success in any undertaken.

In order to have a productive and successful brainstorming, so many factors have to be in place otherwise, there will not be encouraging and profitable results to show for exerted efforts. For instance, when choosing participants for the brainstorming session, it is advisable to aim for heterogeneity among the group in order to encourage diversity in ideas. Unlike bringing in many outsiders that are unknown to the group may result in delayed or prolong success. Hence, having candidates that will participate in exercise is having potential users of the product in the brainstorming session. Ultimately, brainstorming session can be a fantastic, exciting, full of fun and productive, if focus is on solving problems. I would advise that you make it the core aspect of your daily life.


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      Jonathan 3 years ago

      I am interested in the Events Planner Internship piootsin but my question I guess is- if I was an intern does that mean I couldnt be an a vendor at a craft event? I am looking at all my options in this place where I am at on my journey in life.Please let me know also do I need to send a resume?ThanksSara Riddle

    • Syed Awn Muhammad profile image

      Syed Awn Muhammad 6 years ago from Ontario, Canada

      Thanks for appreciating

    • TheWhisper profile image

      TheWhisper 6 years ago from Macomb,MI

      I love this article on brainstorming. I also wrote a similar article for beginners and it reviewed some of the techniques you could use. Please view when you can. :)