ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

What is Brainstorming?

Updated on April 3, 2013

The term brainstorming has become one of the most frequently used words in these contemporary times. However, there is a need to define it clearly before detailed deliberation. Hence, we are going to be deliberating on this subject in various ways. To begin with, what exactly is brainstorming?

Brainstorming can be define as a method or procedure of thinking creatively in order to generate ideas and proffer solutions to pressing problems, situation or challenges at hand and around. It could also be define as harnessing the power of the mind to generate profitable ideas for business success and advancement. Based on my consultations with facts based on diligent studies, I discovered that brainstorming has methods as far as my research is concerned.

Brain | Source

Individual Brainstorming

The first method is individual brainstorming. In this type of brainstorming, it is an individual way of thinking creatively to generate personal opinion, solution and ideas about any situation on ground that requires immediate attention and action. In this case, the individual involve does not need to worry himself about other people's opinion on ideas or solution generated. The disadvantage of this method is that the person in question may lack sufficient experience and expertise. Notwithstanding, such a person could visit the Internet on the issue where he or she lacks adequate information. This way, ideas generated are balanced.

Group Brainstorming

The second method is group brainstorming. This method involves at least two people. Although, they could be more in number that comes together to brainstorm. In this method, ideas are contributed by individuals that form the group. Everyone in the group participates by contributing meaningfully in the course of their deliberations. The beauty of this method is that it would be better in an environment where individual contribution is neither judge nor criticized. Furthermore, when people feel that their opinion is not criticized, the better would be the brainstorming session. Another benefit of group brainstorming is that people with various expertise and experience take part. What one person sees as obvious is what another person may have missed.

Advantages of Brainstorming

Brainstorming is mostly use for tackling and solving problems in most cases. Apart from this, it facilitates group cohesiveness and sense of ownership to respective contributed ideas by group members. Brainstorming allows group to generate many profitable ideas in a relatively short time and with few resources. Other benefits of brainstorming includes, boost individual morale. Thereby enhancing work enjoyment and improving team work which is the key to sustainable achievement and success in any undertaken.

In order to have a productive and successful brainstorming, so many factors have to be in place otherwise, there will not be encouraging and profitable results to show for exerted efforts. For instance, when choosing participants for the brainstorming session, it is advisable to aim for heterogeneity among the group in order to encourage diversity in ideas. Unlike bringing in many outsiders that are unknown to the group may result in delayed or prolong success. Hence, having candidates that will participate in exercise is having potential users of the product in the brainstorming session. Ultimately, brainstorming session can be a fantastic, exciting, full of fun and productive, if focus is on solving problems. I would advise that you make it the core aspect of your daily life.


    0 of 8192 characters used
    Post Comment
    • profile image


      6 years ago

      I am interested in the Events Planner Internship piootsin but my question I guess is- if I was an intern does that mean I couldnt be an a vendor at a craft event? I am looking at all my options in this place where I am at on my journey in life.Please let me know also do I need to send a resume?ThanksSara Riddle

    • Syed Awn Muhammad profile imageAUTHOR

      Syed Awn Muhammad 

      10 years ago from Ontario, Canada

      Thanks for appreciating

    • TheWhisper profile image


      10 years ago from Macomb,MI

      I love this article on brainstorming. I also wrote a similar article for beginners and it reviewed some of the techniques you could use. Please view when you can. :)


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)