Consumption chain and its consequences

Should I open with the alliteration? Consumption, conformism... doesn't it sound like deadly matching? But let's go back to the the basics: during the middle ages the feudal system was controlling anyone and hierarchy was imposed military. The lack of personal freedom was not the main disgrace as starvation used to be incredibly common. The presence of legal individual rights in nowadays society made the man free, and it costed lives, struggles and intellectual effort. There is the stamp of paradox, as we see this freedom becoming thiner and keep close to demise. That's partly due to a weak understanding of freedom itself. Unbelievable to see, some today phenomena, have more power than the christian and scientific western world roots. The increase of consumption helped the development of a very strong economy in the years after the II World War. If we judge consequences today, well it is not all a bed of rose. During the 80's consumerism starting become more similar to an ideology. Having being born as a powerful supply machine to deliver whoever goods according to his will, it has now become something completely different; people seem to be influenced just by television, to work hard with the pursuit of buying what mass communication system tells.

This big-industrial-supply economy has repercussions on environment. Industrial process is extraordinary polluting; and that's especially in the far east countries. However... the private choice on consumption is the main and most important assumption when discussing on this subject. It is based on human will. Nobody tells you what to buy and in which measure; unless you are not conscious when using your own brain and you actually disuse it. But the question begins to interest even the public sphere because sustainability is a public issue and it is not to be ignored. That is why one should ask 1) if consumption linked to the productive chain is too much based on induction 2) if consumer have to be protected by these kind of influence, and how 3) in which measure the environment is polluted by this. Answering these questions is the only way to understand well the subject.