ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

General Electric’s Quest To Help Mitigate Climate Change Utilizing Profitable Solutions

Updated on September 2, 2016

GE Smart Grid


General Electric’s Quest To Help Mitigate Climate Change Utilizing Profitable Solutions

According to the United Nations Framework Convention on Climate Change (UNFCCC) (2013), global greenhouse gas (GHG) emissions have been increasing ever since the pre-industrial period. Moreover, from 1970 to 2004 global greenhouse gas (GHG) emissions have significantly risen by seventy percent (UNFCCC-Mitigation, 2013). Due to this, climate change is expected to impact General Electric’s future operations, therefore participating in a voluntary greenhouse gas emissions’ program is a large step for the company as it continues in its journey to be part of mitigation solutions.

Recently, World Wildlife published “The 3% Solution: Driving Profits through Climate Reduction.” Within the publication, contributor and CEO of the Carbon Disclosure Project (CDP) Paul Simpson discusses that, “…with the increasing frequency and severity of extreme weather events, and a growing understanding of the long term economic costs of climate change and fluctuating energy costs, business leaders and government are recognizing the imperative to mitigate climate change” (World Wildlife, 2013). This proactive solution is to put an actual price on current carbon emissions. Simpson explains that in the past thirty years $2.6 trillion worth of damage has occurred as a result of environmental disasters (World Wildlife, 2013). This type of prevention is a worthy reason to infer that heavier regulation of global greenhouse gas (GHG) emissions is likely in the near future.

GE Digital Energy


Additionally, World Wildlife’s, “The 3% Solution: Driving Profits through Climate Reduction” (2013), discusses the opportunities stating, “…companies that step confidently into this future will reap great near-term rewards and help shape the future of business (p.4). This makes sense because as companies become more energy efficient and profitable, less greenhouse gas emissions will be released and that is healthier for the planet making it more sustainable. It seems to be a win, win situation; however, as World Wildlife points out in their publication, “…policy changes – like pricing carbon emissions – are needed if we are to efficiently see change across the entire economy by 2020 and stay on course thereafter” (World Wildlife, 2013, p. 4).

Test Your Knowledge

view quiz statistics

According to “The 3% Solution: Driving Profits through Climate Reduction,”…the goal for the United States, “…breaks down to about a 3% average annual reduction by all U.S. companies” (World Wildlife, 2013, p. 4). What this means for corporate America is that in order to keep the long term effects of climate change from becoming irreversible a reduction of 3% greenhouse gas emissions annually by 2020 will be essential. This hefty goal of staying below 2°C globally will require policy changes in the United States (World Wildlife, 2013, p.6).

There is no doubt that actions speak louder than words, and that General Electric is a good example of this practice. For instance, GE is featured in World Wildlife’s “The 3% Solution: Driving Profits through Climate Reduction” because it has “set ambitious carbon reduction targets” (World Wildlife, 2013, p.19). Moreover, General Electric understands the immense current and future profitably in sustainable practices and development within its corporation. This advantageous position includes, but is not limited to General Electric’s position as a stakeholder during future global greenhouse gas (GHG) emissions policy formation. For instance, General Electric set a goal to reduce emissions one percent companywide; however, “…realizing the opportunities in front of them…” raised the goal energetically to “…25 percent absolute reduction against the same 2004 baseline” (World Wildlife, 2013, p.19).

The International Debate on Climate Change

Where should General Electric side on the debate of an international climate change program that mandates companies and countries reduce their greenhouse gas emissions through an economic mechanism? General Electric is currently taking a proactive approach to mitigate the impacts of global greenhouse gas emissions.

In addition, World Wildlife’s publication “The 3% Solution: Driving Profits through Climate Reduction,” standards are currently being met by General Electric while generating profits. Reasonably, this is why General Electric raised their greenhouse gas emissions goals from 1 % to “…25 percent absolute reduction against the same 2004 baseline” (World Wildlife, 2013, p.19). General Electric was exceeding its own expectations, profitably and realized the opportunities that sustainable practices can provide to its bottom-line.

Besides GHG regulation’s effect to General Electric’s bottom-line, there is corporate social responsibility and the positive image that GE is achieving by embracing current changes to greenhouse gas emissions standards. Inarguably, General Electric should maintain this positive image to its patrons, customers, government, NGOs and investors. According to World Wildlife, this signals, “…a company’s commitment to doing its part” (World Wildlife, 2013, p.19).

Take a Poll

I knew that Edison General Electric Company merged with a rival to form the General Electric Company.

See results

GE Buffalo


Shaping Policy

Another reason for General Electric to continue to strive to reduce greenhouse gas emissions is the EPA’s mandatory GHG reporting, which require, “emissions-intensive industries directly emitting over 25,000 tons of CO2-equivalent annually to disclose those emissions” (EPA, 2013). Policy, which restrains GHG emissions, will continue to be written in order to establish sustainability. This will likely include, “…, policy changes – like pricing carbon emissions” (World Wildlife, 2013, p.19).

It appears that General Electric is in support of the mandate requiring corporations and nations to lessen their greenhouse gas emissions through a monetary mechanism. As mentioned above, GHG policy changes will occur and it is better if GE continues to set enthusiastic goals staying ahead of the changes and even exceeding them. This indicates that General Electric is a serious stakeholder regarding reducing global greenhouse gas emissions. This gives General Electric a larger say than other corporations, which are skirting the issue of climate change, when future environmental policy is formed.


The 3% Solution: Driving Profits through Climate Reduction. (2013). World Wildlife.

United Nations Framework Convention on Climate Change. (2013). Mitigation.

United Nations Framework Convention on Climate Change. (2013). Kyoto Protocol.

© 2014 Suzanl


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)