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Ielts Speaking Model: An Advertisment - Part 2

Updated on June 14, 2013

An Advertisement

IELTS(International English Language Testing System) is the world's leading test of English for higher education, immigration and employment. Below is a sample question and model answer for the topic ‘An Advertisement’

Describe an advertisement that you think is successful.
You should say:
what is advertised
what the advertisement contains
what kinds of people would be (or, are) interested in this advertisement
and explain why you think this advertisement works well.

McDonald’s is a world famous restaurant and their advertisements are part of that reason. Recently, on the television, I saw an advertisement about McDonald’s new twin burgers meal. 2 burgers, a black beef burger and a white chicken burger of course they are accompanied with French fries and a cup of coke.

These 2 burgers looked really appetizing and rock music was used as background music urging you to buy this 30RMB meal deal. Of course the size of the burger was exaggerated, in the advertisement the size of the burger was about the size of my head big enough for 5 people to eat however in real life the burgers were about the size of a small apple.

In my opinion this advertisement was extremely successful to young people because they prefer eating fast-food. I purchased this meal many times because of this enticing ad – it was indeed delicious. Furthermore while I was at McDonald’s I saw many people also buying the new meal deal.

This ad works really well because it has a fantastic combination of music, colours and of course the image of the burgers. I’m getting hungry just thinking about this advertisement; maybe I’ll go to McDonalds after this exam.


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