ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Phoebe Snow Railroad Advertising Icon

Updated on February 15, 2011

In 1903 the Delaware, Lackawanna and Western Railroad had the route from Buffalo to New York City, they had competition and needed to attract passengers. There were looking for an advertising slogan.

The company owned, along with the railroad, a coal mining company. They mined hard, or anthracite, coal. This type of coal was somewhat cleaner than soft coal and produced less smoke and soot.

The company decided that the cleaner coal was the thing they should focus on in the advertising. They imagined a female passenger, dressed all in white, who could ride the line and still have a spotless dress at the end of her trip.  The name Phoebe Snow was invented.

A pretty woman was drawn traveling on the train in a spotless white dress. Equally important to the success of the campaign was the slogans accompanying the pictures. The first one was

Says Phoebe Snow

About to go

Upon a trip to Buffalo,

“My gown stays white

From morn till night

Upon the Road of Anthracite.”

Mrs. Marion E. Murray modeled for the first images of Phoebe Snow, but left after 4 years to purse a career on the stage. Other models replaced her, but none became famous.

The advertising continued until WWI, when a coal shortage forced the railroad to switch to softer, dirtier coal. They could no longer used the advertising since it emphasized clean Anthracite

Phoebe Snow made brief appearances in the 1930’s and again during WWII with the slogan

“Our first job now,” says Phoebe Snow,

“Is getting troops to Tokyo!

Civilian travel won’t be fun

Until these westward trips are done.”

In 1949 the Phoebe Snow train route was inaugurated with great fanfare. Mrs. Murray christened the luxury train. It made the trip from Buffalo to Hoboken in 8 hours. But the heyday of trains had passed and in 1960, the railroad merged with Erie railroad and the Phoebe Snow was discontinued in 1962. The line was briefly started up again going to Illinois but it didn’t last long.

Comments

    0 of 8192 characters used
    Post Comment

    • Docmo profile image

      Mohan Kumar 

      7 years ago from UK

      Astonishing piece of history and well illustrated by the images. Something I didn't know about, I love learning new bits of info like this and thank you so much for sharing! voted up!

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)