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Red Color Psychology

Updated on September 1, 2017
Red fireworks
Red fireworks | Source

How do you see red?

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Red is Passionate

Ahh, red! The color of love, passion, excitement, activation, and vigor! Who can resist the glory of red? From the tempting redness of a strawberry to the brightness of a fire engine, red is definitely a powerful color.

The last time you were in an upscale restaurant or cocktail lounge, what was the color of the walls? Probably a warm color, like red or orange. That's because time is likely to be overestimated when one is under the influence of red light. Warm colors like red are suitable for living rooms, restaurants, and bars or lounges where time in "slow motion" would likely be preferable to "real time".


"Breaking Up Is Hard To Do. Or Is It?", painted by the author
"Breaking Up Is Hard To Do. Or Is It?", painted by the author | Source
Color
General Appearance
Mental Associations
Direct Associations
Objective Impressions
Subjective Impressions
Red
Brilliant, intense, opaque, dry
Hot, fire, heat, blood
Danger, Christmas, St. Valentine's, flag
Passionate, exciting, fervid, active
Intensity, rage, rapacity, fierceness
Table data from "Color Psychology and Color Therapy" by Faber Birren, color consultant extraordinaire.
Danger!  Even wading can kill!
Danger! Even wading can kill! | Source

The Color of Rage

But red also has its dark side -- if left unchecked, passion can develop into aggression or over-excitation which can be dangerous. In fact, subjectively the color red may seem much more intense as applied to oneself than it would as applied to external objects.

A high temper, danger or hazardous conditions, and destruction are also applied to the color red, and it gives people a sense of power. So when using red in company marketing, do it judiciously!


A bright red fire box
A bright red fire box | Source

Healing Disease with Red

Those who practice Ayurvedic chromatherapy (color in healing), believe that red has certain properties:

  • It stimulates the sensory nerves, and is used in cases of deficiency of smell, sight, hearing, taste, and touch
  • It activates blood circulation and excites the cerebro-spinal fluid and related systems
  • Psychologically, red is used to bring the ego back to the self (i.e. the extrovert back into his shell)


They also believe in the power of red rays:

  • They produce heat which revitalizes and energizes the physical body (i.e. contracted muscles)
  • They decompose salt crystals in the body
  • They liberate body heat and clear congestion

A red sofa and red artwork enliven a room
A red sofa and red artwork enliven a room | Source

Decorating with Red

In order to not overwhelm your room, employ red as an accent color -- patterned pillows, area rugs, vases, or artwork with red tones are all excellent choices to include the many shades of red in your home.

Or, if you really love red, go for one large, bold piece, like a sofa!


Facts About Red

  • Red is associated with comedy
  • Irradiation with red light may result in elevated blood pressure and a faster pulse
  • In 1875, a European doctor (Ponza) outfitted several rooms with walls, windows, and furniture in the same color; one of the colors was red. So what happened?

"After passing three hours in a red room a man afflicted with taciturn delirium became gay and cheerful; on getting up the day after his entry into the room, another madman who had refused all food whatever asked for breakfast, and ate with surprising avidity."

  • Newton related colors to the notes of the diatonic scale, with red standing for C, and Rimsky-Korsakoff considered F sharp as strawberry red
  • A pure spectrum red (vermilion) tint makes food appear more succulent
  • Red suggests the shape of a square or cube, appearing solid and substantial with its structural planes and sharp angles
  • In ancient heraldry, red signifies courage and zeal.

Sources

Amber, Reuben: Color Therapy. Aurora Press, New York, 1983.

Birren, Faber: Color Psychology and Color Therapy. Citadel Publishing, New York, 1950

http://printmediacentr.com/2011/02/infographic-the-psychology-of-color-for-web-design/

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    • theclevercat profile image
      Author

      Rachel Vega 4 years ago from Massachusetts

      Thanks so much, Laura! I'm glad you'll use more red... it's really warming and most other colors "pop" against it. I really appreciate the comment and votes. Thanks again! :^)

    • LauraD093 profile image

      Laura Tykarski 4 years ago from Pittsburgh PA

      I love red. It has been a favorite since I was a kid. Loved the living room picture I seldom use it when I decorate-that is going to change. Voted up and interesting.

    • theclevercat profile image
      Author

      Rachel Vega 5 years ago from Massachusetts

      Thank you, TillsonT! I appreciate the visit, comment, and vote. :^)

    • tillsontitan profile image

      Mary Craig 5 years ago from New York

      I'm sure red is beaming its excitement after reading this hub. Taking it from joy to rage and back again...nicely done. Voted up.

    • theclevercat profile image
      Author

      Rachel Vega 5 years ago from Massachusetts

      I love red and black in the winter! The sharpness of the bold colors especially against the bright white snow is a very good look, in my opinion.

      Yes, red in the living room is a great idea -- I plan to repaint my walls in a soft jade color (the yellow is nice, but it's time for a change), but I love love love my red sofa! :^) Thanks so much for stopping by and commenting, Teresa. Great to see you!

    • Teresa Coppens profile image

      Teresa Coppens 5 years ago from Ontario, Canada

      I love the colour red. My wardrobe, especially in the winter, consists of a lot of red and black. I find red a revitalizing colour. Excellent hub cc. I learned a lot about the psychology of colour that I did not know. I am in the process of redecorating my house. I will incorporate more red in my living areas!