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Publicity for Your Movie: a Contract Lesson Plan for Elementary School Children.

Updated on February 13, 2012

Teaching Children about the publicity that goes into movie advertisement lends itself beautifully to developing organizational skills. Movies play a very important part in young people's lives, especially today with Hollywood's heavy focus on the youth market. This lesson uses the team learning modality, so students should be split into small groups. This contract lesson needs to be copied and given to each student, so that they are able to follow their teammates and take it home, if they need to. This lesson should be fun, and flexible enough for use in other subjects as well.


Take a look at the movie section in any news source and look for an article about an upcoming movie, whether it's an interview with anyone involved in the movie (actor, screenplay writer, director, etc), or a basic overview of the film itself. Take a look at the movie ads and notice the designs used on them. Look at the words and images and see what kind of mood they're trying to convey( is it dark and brooding or light and bouncy)? What kind of genre do you think the movie is (mystery, comedy, family drama)? If you have cable, turn on an entertainment cable and look at any show on coming attractions in film.


Decide what kind of movie you'd like to make for your movie campaign. It can be based on a book that was read in class, a sequel to an existing movie, or an original idea altogether. Write out a basic story line for your movie. Decide who you'd like as the star of the movie, director, screenplay writer, co-stars, etc. Have fun with this.


What kind of images would you like to convey for your movie? It is a dark, intense mystery? A fast, furious adventure? A light, bouncy romantic comedy? What catchy phrase or phrases do you want to use with the imagery?


Choose one (1) of the following:

A) Make coming attractions for film and/or television by drawing a series of pictures on a long sheet of paper fastened on two(2) rollers.

B) Making coming attractions for the radio by making an audio tape.

C) Make a movie poster.

D) Instead of a) use a film or video camera to create your coming attraction. Your teammates can act out a script you've all written together, or you can create an animation or video collage for your coming attraction.


Choose one(1) from the following:

A) Interview someone involved in the making of the movie ( teammates role play) for an entertainment magazine of your creation. Write it up, type it up, and use graphics. Take a look at as many entertainment magazines as you can in order to get an idea of the format used. Your interview can be created on computer or more hands-on products like construction paper, pens, markers, etc.

B) Put your interview on a series of pictures pasted on a long piece of paper fastened by two(2) rollers.

C) If you have the means, role play an interview on film or video camera.

D) Role play an interview on audio.


Choose one(1) of the following:

A) As a team, create a novelization of your movie. This can be as long or as short as you wish.

B) As a team, create a graphic novel of your movie.

C) Create a movie program of your film.

D) Design t-shirts, caps, mugs, toys, etc. for your film.

This contract is due on ________________. Please make sure that it is on time. You will be graded on writing ( whether prose, audio, or script spoken on visual medium), presentation, and creativity. The amount of work will also be important, for it will show me the effort, or lack of it, that your team has put into this project.


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    • JT Walters profile image

      JT Walters 5 years ago from Florida

      No problem and I look forward to reading them!!

      All My Best,


    • helprighthere profile image

      helprighthere 5 years ago

      I know what you're talking about when it comes to the administration! They talk about caring about the children, but their actions speak otherwise!

      I want to truly thank you again for your kind words. They came at a time when I was questioning whether to continue with this hub.

      More hubs to come.

    • JT Walters profile image

      JT Walters 5 years ago from Florida

      Well you seem to have a creative way around texted books and workbbok exercises.

      Every Wednesday I would get my kids the newspaper and we would read the newspaper together. We would apply for jobs, do crosswords which helped with vocabulary and then I would break the children into groups and have them do a news broadcast about an article they picked out. They fought over which articles they would get to present. We also had a garden.

      You know I loved the kids and even the parents but it was the administration I couldn't take!!

      It is no wonder teachers burn out so quickly.

      You have a wonderful hub here!!


    • helprighthere profile image

      helprighthere 5 years ago

      Thanks again, JT!

    • profile image

      Helprighthere 5 years ago

      Absolutely! Sadly, though, our schools are textbook, workbook, and exam obsessed!

    • JT Walters profile image

      JT Walters 5 years ago from Florida

      I have found we all need kinestic lessons to learn.

    • helprighthere profile image

      helprighthere 5 years ago

      Thank you very much! It was quite successful with my students when I facilitated this lesson! I was excited and impressed with the results I got from them. Students need hands-on lessons that challenge them, I think.

    • JT Walters profile image

      JT Walters 5 years ago from Florida

      I think this is a wonderful idea!!