The Benefits of College Education

When I was in high school, I never thought of myself as one of the smart kids. My grades were typically in the ‘B’ range, but I didn’t invest much time in studying. Looking back, as an adult it is amazing how wisdom and perspective have changed from those formative years.

Six months after graduating high school, I met a man who would become my husband. We moved to Dallas and he started a new job. Within a year I was hired as a Cash Teller at a credit union, my first corporate job. I thought my wages at the time were fair because I didn’t have a college education.

I began to consider community colleges as a way to learn new skills. I chose Economics and Typing as my first set of classes. Within six weeks, more than 50% of the students in the Economics class dropped out, but I completed the course.

While I did not get to experience dorms, sorority sisters, or college football I did get the education I wanted, and I learned so much from my professors.

I became pregnant the following year and quit my job at the credit union. I still wanted to work with animals and had found a Veterinary Assistance program. There was a tremendous amount of information to learn, but the topics were laid out quite well, and we also had hands-on labs.

I completed the program and accepted a job at a local vet clinic. By this time I was a new mother and had my hands full at home. But I wanted to earn some money and contribute to the household expenses. However, my boss was completely unpredictable, and moody.

One day I skipped a line on a patient chart and she screamed at me for wasting space on the chart. She literally chased me around the pet clinic, all the while - screaming at me. I stopped at the front door, took off my lab coat and said, “I quit”. She didn’t pay me enough to verbally abuse me. When I returned the next week for my paycheck she truly believed that I was coming back to work. I never again set foot in the door.

At this point, I really just wanted to stay home with my baby, but I still wanted to earn some money. I took classes to learn how to start a registered daycare home. I also joined a local daycare organization so I could attend monthly training and get to know some of my fellow providers.

I developed a business plan and purchased additional age-appropriate toys. I wanted to care for children the same age as my son, so he could have playmates and learn to socialize with other children. upon receiving certification from the State of Texas, I began to advertise as a daycare provider. I wanted to limit space to four children because I didn’t want to overwhelm our living space with equipment such as playpens and swings.

During this time, I quit taking classes at the community college, and my husband started his education. He graduated with an Associate’s degree in business. In the process of running my daycare business, I learned to manage a budget, completed state-mandated training, and developed a business plan.

I loved the children in my care. However, the weekly checks written by their parents were not always reliable, and some of them did not have sufficient funds. The problem about getting paid on time began to snowball, and after two years I decided to close my business.

I applied for a job at a company that created Bible study videos and curriculum. They offered an hourly rate of $9.50 per hour and this was the best I could do with my existing skill set. While on the job, I was able to streamline some of their processes, which created efficiencies. I also worked with cash, answered customer questions, and managed the monthly newsletter. I was in the job for a year and felt that I had gained enough experience to earn more. The problem was that this company was practically broke, and I learned that they frequently asked a few of the more tenured employees not to cash their paychecks for a few days.

I then applied for and accepted the job of Receptionist at a software company. The hourly rate of $12.50 was an automatic increase in pay of $6,240 per year. Eighteen months after I started the job, the company was purchased by another corporation. Due to redundancies in the workforce, I was let go. That was my first experience with a Reduction In Force and would not be my last.

I restarted my journey with the community college and was fairly close to the end of a rather generic Associate's degree. My big hangup was math. I had started out with Economics, which was fine, but I put off Algebra because I just didn’t understand it.

My next role was a contract opportunity with an oil and gas company in Dallas. A few months later, an internal position opened up in the area of Administration for Executive Compensation. I applied for the job and, and was extended an offer. I loved the job and adored my co-workers, but my boss was a micromanager, and it was impossible to please him. Due to his management style I knew that I needed a change and decided to complete my college education.

I had seen an advertisement for the University of Phoenix (UOP) but thought that it was limited to online classes. I contacted the school and discovered that they were building a campus in Dallas, and construction was nearly complete.

I met with an enrollment counselor and was excited about the flexibility of the program. I had finally discovered the right program that would help me to accomplish my education goals. I also learned that UOP is an accredited university and my college credits would transfer. A few weeks later I received a Letter of Acceptance.

Classes were held one night a week, and there was a dual requirement of both weekly team projects and individual projects. Each class was five weeks long instead of a regular 13-week semester. Teams were required to meet for a minimum of five hours each week and present a project to the class each week.

I arrived home after my first night of class and told my husband and teenage son that I was, “Going to go through school like a freight train. Don’t get in my way and don’t try to slow me down or derail me.” For the first time in my life, my education really mattered and I would stop at nothing to see it through to the end. And that is what I did. I started in the spring of 2001 and graduated in June 2003 with a Bachelor of Science degree in Business / eBusiness.

I still had the matter of eight lower division classes that I needed to complete, and I worked on those while I worked on my Bachelor's degree. During this time, my husband traveled nearly 100% so I was raising our son alone. However, due to my work and school schedule, we didn’t see each other very much. I would arrive home from work, check in with him about his homework, friends, and vehicle, and head up to my room for 3-4 hours of studying. I set aside one night each week to cook him a hot meal, but the stipulation was that he had to help me prepare the food, cook, and clean up so that I could return to my studies. My weekends were consumed with research, studying, and preparing class presentations.

By the time I graduated, I was physically exhausted and mentally drained. I celebrated graduation with my class and we walked across the stage at South Fork Ranch to receive our diplomas. It was a year later when I finally requested my formal diploma from the school.

I had chosen the degree plan of Business / eBusiness because the internet was in full swing, Silicon Valley was the word of the day, and dotcom companies sprang up by the tens of thousands. Although I didn’t know anything about marketing, selling, programming, or building a website, I believed that this path would give me the foundation to do all those things, and I was right.

Since I graduated with my Bachelor of Science degree in Business / e-business, I have excelled at marketing for Fortune 500 companies. I have developed email marketing programs, managed promotions with multi-million dollar budgets, built websites, and learned how to set up and use Google Analytics and Google Adsense. My income more than doubled in corporate America. Five years after graduating, I went through another RIF in 2008 due to the economy. I began volunteering for an online start-up in 2010. I used the experience I had learned in marketing to increase brand awareness through social media. The startup reached its first million dollars within two years.

My education changed me in many positive ways. It gave me the confidence to challenge myself, develop my own brands, build my own websites, and test new marketing methods. Of course, the other benefits include salary and benefits. While it is true that people have built multi-million dollar businesses without graduating college, this was the right path for me. I only wish I had started and completed my education much earlier.

A 2002 report by the Census Bureau, "The Big Payoff: Educational Attainment and Synthetic Estimates of Work-Life Earnings" reveals the earning disparity of education.

• High school graduates can expect to earn $1.2 million during their adult life.
• People with a bachelor's degree earn $2.1 million.
• People with a master's degree will earn $2.5 million.

When I arrived home the night after my last class, I told my husband and son that I was parking the train. I had managed to complete a four-year program in less than three years, complete my lower division classes, and I had two separate surgeries. Although I was exhausted by the journey, every step was worth the effort.

I encourage everyone to get a college education. I never thought I was smart enough but I proved myself wrong. I didn’t think I had the courage or dedication to finish school, but I successfully completed my goal to finish school. I was worried about the commitment, but I found the time. I worried about the time I missed with my son, but he turned out just fine. I have benefited from my college education in so many ways, and strongly recommend higher education.

I can't believe so much time has passed since I wrote this article. Since that time I have,

- led the development and customization of a CMS

- led the development of a corporate website

- developed video marketing to increase brand presence and acquired 850,000 views in 1.5 years, and drove 85,000 visitors to the website in year one.

- implemented on-demand contact tools for two companies, and doubled their sales

- managed the integration of a new CRM, and the data transfer

- ghost-written articles for other businesses

- currently learning AI because it is here to stay

- studying product marketing

- managed keyword research, pay-per-click campaigns, and budgets

- interviewed customers and created case studies based on the insights and data

- generating fantastic images based on text prompts in AI

I've survived three layoffs, one due to the economy and the other two due to acquisitions. Life is Good!