ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The Historical Development of the Mass Media

Updated on November 1, 2011

This is a quick summary of the media types that would have really helped me if I was doing my AS or A2 Sociology again-very useful!

The Historical Development of the Mass Media

The media refers to the many forms of communication which allows ideas to be transmitted to large numbers of people.

Newspapers

In the beginning of the 17th century, the right to print was strictly controlled in England. However, when the Licensing Act lapsed and a great majority of people could read, many new newspapers were produced, leading to 52 public papers in London in the early 19th centaury. Their primary aim was to inform, since people had a greater desire to know what was going on around them.

Today the newspaper has developed different aims. Tabloid newspapers, e.g. the Sun are used to entertain, rather than inform, telling stories about celebrity lives rather than world news. However broadsheet papers still remain, e.g. the Guardian, with their purpose still being to inform.

Film

Between 1895 and 1906, the cinema moved from a novelty to an established large-scale entertainment industry. The films themselves represent a movement from films consisting of one shot, completely made by one person with a few assistants, towards films several minutes long consisting of several shots, which were made by large companies in something like industrial conditions. In 1905, colour could be used and in 1923 sound was able to be added too, although they were expensive. It became so popular because the government encouraged it in the wars to display propaganda films.

Today film has developed to become highly sophisticated and even more lifelike, with the introduction of Imax cinemas, 3D and special effects. It has also become more accessible, with many supermarkets selling DVDs for cheap prices and DVD players coming pre-installed on TVs.

Radio

The BBC was formed in 1922, the first and only radio programme in theUK. This situation continued until 1967, when the three BBC networks – Home (with regional programmes), Light and Third were introduced. In 1973, local stations were licensed by the Independent Broadcasting Authority (IBA) and covered only cities or counties, meaning there was only one station per area. Also, illegal pirate radios existed, playing pop music to teenagers.

Now, however we have analogue and digital radios available with many different radio stations available. The stations provide different things, fulfilling different niches. However the BBC are still the most popular, since they have branched their audience range to cater for everybody.

TV

The first British television broadcast was made system over the BBC radio transmitter in September 1929. It provided a limited amount of programming five days a week by 1930, which then evolved into its own regular service three years later. TV broadcasts in London were on the air an average of four hours daily from 1936 to 1939.

Now, however, we have extensive amounts of television programmes. Also, we have the introduction of digital methods e.g. sky, increasing the basic number of programmes from terrestrial. Recently, innovations in pausing live TV e.g. in Sky+ have been realized. Furthermore, 3D and HD TV for private use in the home for the general public has become a possibility, watching on wide screen plasma and LCD television, providing optimum quality.

'New' Media

New media is a broad term that emerged in the later part of the 20th century to bind together the traditional media such as film, images, music, spoken and written word, with the interactive power of computer and communications technology, computer-enabled consumer devices and most importantly the Internet. Televisions can now be in HD, posters of bands have been transformed into webpages, Wikipedia is an online encyclopedia etc. The internet was first initialized in 1990. It provides a more interactive way for the public to express their opinions since anyone can make additions to the online store of information. Recently, it has evolved to be fast speeds, using fiber optics.

working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://corp.maven.io/privacy-policy

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)