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The Importance of Brainstorming

Updated on December 19, 2016

Coming up with a brilliant idea is an important aspect towards the pursuit of innovation and creativity. Ideas are the initial “building blocks” towards the progress of one’s nation. It is essential in every aspect in life, be through education, politics, technology, business to name a few.

Because of brilliant ideas that came to fruition, the world has become a better place. As remarkable things invented by creative individuals such as the telephone, television, cars, tablet computers and the internet. These are also been the main foundation of businesses and entrepreneurial ventures such as e-commerce and blogging.

But how can you actually come up with a brilliant idea? Enter the art of brainstorming.

Basically, this process is usually applied by group of members in a team. It could either be in a company or an association were members are opting to give suggestions and new insights towards the development of a specific endeavor or project. Those suggestions will be listed on a data sheet for further assessment and study.

A lot of times, those suggestions could be initially be illogical, crazy, irrational or ‘out of this world’. When you are in a process of brainstorming, don’t be afraid to play around or look silly. It’s actually natural, that’s the main essence of getting ‘outside the box’.The initial stage of brainstorming is only limited with your imagination. The call of innovation and creativity means ‘going against the flow’, to not conform to the ordinary, conventional and mediocrity.

Those raw ideas has that has been produced initially has no guarantee of it’s effectiveness and efficiency. However, by producing 1000 ideas, you can rule out what will work best by the process of elimination, that where the stage of analysis and logic takes place. And eventually, you will come up with one or more brilliant idea. Basically, that's how the process of brainstorming works.

But generating brilliant ideas through brainstorming is just the initial step towards the creative process. The brilliant idea you have produced will come into waste if you didn't find a way to materialize it and make it come ‘alive’.

Just as idea generation through brainstorming is important, so is the implementation of that idea. It is the ultimate goal for the creative process to come into fruition.

Brainstorming, Sketch Notes, and the Importance of Art Thinking and Doing

Books About Brainstorning & Idea Generation from

Quick Brainstorming Activities for Busy Managers: 50 Exercises to Spark Your Team's Creativity and Get Results Fast
Quick Brainstorming Activities for Busy Managers: 50 Exercises to Spark Your Team's Creativity and Get Results Fast

Contrary to popular opinion, brainstorming isn't magic. Truly productive brainstorming sessions are dependent on the ability of the leader to create the right environment and let his or her people's ideas flow. Filled with clear, concise guidance and quick, easily implemented techniques, this book provides supervisors, managers, and team leaders the fun, proven activities they need to get idea-packed brainstorming sessions started, and keep them going. Readers will discover how to: ask questions that provoke responses and inspire creativity; react to and record ideas in a way that encourages participants and prompts more input; sort and categorize lengthy lists; evaluate ideas; prioritize the most useful concepts and expand on them; and more. Containing sample dialogues, as well as resources for virtual team brainstorming, this indispensible book gives readers the activities they need to generate great ideas, fast.

The Perfect Brainstorm: Getting The Most Out Of Brainstorming Sessions (The Leadership Made Simple Series Book 9)
The Perfect Brainstorm: Getting The Most Out Of Brainstorming Sessions (The Leadership Made Simple Series Book 9)

The Perfect Brainstorm: Getting The Most Out Of Brainstorming Sessions falls in the Process category of The Leadership Made Simple Series and is for anyone who wants some guiding principles on planning and executing brainstorming sessions. Your attendees could be corporate managers, non-profit volunteers, or university students. Regardless of the purpose, well-executed brainstorming sessions can yield some tremendous nuggets and generate passion and excitement among your team. If you want some quick tips on how to plan and execute a brainstorming session, this Amazon Short can help you get off on the right foot and generate the great ideas your business needs.

Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers
Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers

Great things don’t happen in a vacuum. But creating an environment for creative thinking and innovation can be a daunting challenge. How can you make it happen at your company? The answer may surprise you: gamestorming.

This book includes more than 80 games to help you break down barriers, communicate better, and generate new ideas, insights, and strategies. The authors have identified tools and techniques from some of the world’s most innovative professionals, whose teams collaborate and make great things happen. This book is the result: a unique collection of games that encourage engagement and creativity while bringing more structure and clarity to the workplace. Find out why -- and how -- with Gamestorming.

Overcome conflict and increase engagement with team-oriented games

Improve collaboration and communication in cross-disciplinary teams with visual-thinking techniques

Improve understanding by role-playing customer and user experiences

Generate better ideas and more of them, faster than ever before

Shorten meetings and make them more productive

Simulate and explore complex systems, interactions, and dynamics

Identify a problem’s root cause, and find the paths that point toward a solution

Brainstorm: Harnessing the Power of Productive Obsessions
Brainstorm: Harnessing the Power of Productive Obsessions

It’s true: a mind is a terrible thing to waste. Yet that’s what we do when we spend our weekend — and neurons — reliving a workplace squabble, spend a family visit chewing over childhood issues, or spend hours beating ourselves up when someone brings one of our own long-held (but never worked on) ideas to fruition. This kind of obsessing gets us, like a hamster on a wheel, nowhere. But as noted creativity expert Eric Maisel asserts, obsessing productively leads to fulfillment rather than frustration. A productive obsession, whether an idea for a novel, a business, or a vaccine, is chosen deliberately and pursued with determination. In this provocative, practical guide, Maisel coaches you to use the tendency to obsess to your creative advantage, fulfilling both your promise and your promises to yourself.

Graphic Design Thinking (Design Briefs)
Graphic Design Thinking (Design Briefs)

Creativity is more than an inborn talent; it is a hard-earned skill, and like any other skill, it improves with practice. Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form explores a variety of informal techniques ranging from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking, and ultimately arriving at compelling and viable solutions. In the style with which author Ellen has come to been known hands-on, up-close approach to instructional design writing brainstorming techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form. Creative research methods include focus groups, interviewing, brand mapping, and co-design. Each method is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Also included are discussions with leading professionals, including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abott Miller, Christoph Niemann, Paula Scher, and Martin Venezky, about how they get ideas and what they do when the well runs dry. The book is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges.

Cracking Creativity: The Secrets of Creative Genius
Cracking Creativity: The Secrets of Creative Genius

In this trailblazing book, internationally renowned business creativity expert Michael Michalko shows how creative people think—and how to put their secrets to work for you. To create this book, Michalko researched and analyzed hundreds of history's greatest thinkers—from Leonardo da Vinci to Pablo Picasso—and then brought their techniques into the modern home and workplace. The follow-up to the popular THINKERTOYS, which sold over 80,000 copies.

A Whack on the Side of the Head: How You Can Be More Creative
A Whack on the Side of the Head: How You Can Be More Creative

This is the 25th anniversary edition of the creativity classic by Dr. Roger von Oech.

Over the years, A WHACK ON THE SIDE OF THE HEAD has been praised by business people, educators, scientists, homemakers, artists, youth leaders, and many more. The book has been stimulating creativity in millions of readers, translated into eleven languages, and used in seminars around the world.

Now Roger von Oech's fully illustrated and updated volume is filled with even more provocative puzzles, anecdotes, exercises, metaphors, cartoons, questions, quotations, stories, and tips designed to systematically break through your mental blocks and unlock your mind for creative thinking. This new edition will attract an entire new generation of readers with updated and mind-stretching material.

A Kick in the Seat of the Pants: Using Your Explorer, Artist, Judge, and Warrior to Be More Creative
A Kick in the Seat of the Pants: Using Your Explorer, Artist, Judge, and Warrior to Be More Creative

When was the last time you had a creative idea? This morning? Last month? Last year? Sometimes you need A Kick in the Seat of the Pants to get your thinking going. This book does just that by taking you on a guided tour through the four roles of the creative process-Explorer, Artist, Judge, and Warrior.

When it's time to seek out new information, adopt the mindset of an Explorer. Get off the beaten path, poke around in outside areas, and pay attention to unusual patterns.

When you need to create a new idea, let the Artist in you come out. Ask what-if questions and look for hidden analogies. Break the rules and look at things backwards. Add something and take something away. Ultimately, you'll come up with an original idea.

When it's time to decide if your idea is worth implementing, see yourself as a Judge. Ask what's wrong and if the timing's right. Question your assumptions and make a decision.

And when you carry your idea into action, be a Warrior. Put a fire in your belly, eliminate your excuses, and do what's necessary to reach your objective.



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