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Understanding your audience

Updated on September 30, 2014

Financial sector audience analysis

The success of a proposal or any document depends highly on the presentation. Therefore, all sectors are similar including the financial sector. As outlined in the final briefing of the final report, the financial sector is an area that is open to numerous possibilities. The context of consideration is the financial sector with detailed analysis on the accounting sector. The financial sector is the basis that provides grounds for growth and development in any given organization or institution. Finances dictate the success or failure of an institution (Albers, 2003). Specifically because they are the grounds upon which the entire institution or company is founded. Based on this facts, it is critical to manage them in an open and honest way to pave the way for the success of the company. Providing this information to the audience is critical towards the support and management of funds and capital required to sustain the company.

There are many stakeholders involved in the finance industry. To understand the audience, it is essential to view the sector from the standpoint of an independent third party. From this perspective, the layers of the audience can be clearly viewed as starting from the top management. This layer contains individuals that propel the management and running of the firm based on decisions they make. Other than this, there are external stakeholders who are made of sponsors of the company and influence the management process. The decisions of the individuals curtail the amount to be offered to the enterprise and on what rates. This layer is made mainly of financial institutions such as banks, wealthy philanthropic individuals and lending institutions such as financial Sacco’s. The last yet a critical layer here is the customer base audience (Black, 1989). Therefore, it provides an avenue for the products of the company. They are the channels upon which any business enterprise must manage and effectively monitor to ensure success of the company.

The real readers of this information are the business owners who want to have an insight on successful business. On the other and, the implied readers are the students who have a passion about entrepreneurship yet currently to do have access to avenues of development. The age difference between this two reader groups can span between 8 to 12 years with an average of 10. The gender is mixed in the ratio of 1:3 for men to women in the business. However, the social class do not necessary dictate engagement in business as this is a mindset pro-action. The mind of the reader further dictates their level of prejudice and criticism (Albers, 2003). It occurred because some felt that the content was a personal praise while others were inspired by the dream of being an independent financial manager. However, some expectations of the readers are not met such as the need to know how to become a successful finance manager. Because some of this are based on individual motivation and were assumed and not addressed in the report.

The content is provided from a writer’s perspective and not a sponsoring organization. The projected persona is that of financial freedom, personal fulfillment and enjoyment. The success of the documents relies on this persona as it is every learners dream. The purpose of the documents is to act as a stepping stone that enlightens the reader and motivates them to carry on their dreams with a clear intent of what they want to achieve in life. The documents are based on the stereotypical expectation of the society that college students must be successful in their endeavors. As a result, the examples to be emulated in the context of the article provide a hypothetical success story that is alluring and motivating. Other than this, they are culturally founded with a message of financial independence through entrepreneurship (Callison & Lamb, 2004). These expectations have shaped the development of the document and how the message is communicated. It also dictates how the readers decipher the message and their attitude towards success. If the expectations of the readers are met, the mode of reading changes. The reading is based on the need to challenge the authenticity of the message. In this case, the argument of how effective the message has been is based on the need of the client to achieve success.

Audience analysis Part two

The purpose of the document is measured on how effective it addresses the needs of the reader. It can be argued to be true in the financial article presented for the final project. However, this remains to be an issue to be argued depending on the needs and understanding of the reader. First and foremost, the article was crafted in the context of passion. Passion is a virtue that dictates the success of an individual in an independent manner. In this regard, the article draws a picture of a financial manager who is not only successful but also content. This background information demarcates and draws readers with the same passion in the same pool. According to effective writing schemes, such a tactic is critical to determining the real readers of the article (Black, 1989). It curves into detail in the beginning and serves as a filter to readers of the article. Other than this, any article that takes this form of introduction provides the relevant information in the beginning ensuring that the readers’ expectations are heightened. It is the tactic that the report has deployed.

The report’s content has been organized and delivered in a hierarchical order. It has been done to address the different kinds of audience and also ensure that the information is delivered effectively. The style of first-person speech delivery has been used to deliver the content of the article. This style is not only informative but also engaging (Callison & Lamb, 2004). It ensures that the readers get in touch with the author. It is done in an effort to engage the author and the readers in the same platform. The document purpose has been achieved via the delivery method. It is the basis upon which the following basics of the article have been achieved. They include providing the reader with an understanding of the flow of thoughts of the author. Specifically, the article seems as a narration of the authors needs for achievement and the mechanisms he puts in place to ensure that this quest is communicated to the readers striving with the same passion and who are dedicated to achieving their goals.

These ways help in delivering the intent of the document. However, like any other form of communication. This method has its downs. For one, the readers are prejudiced based on the mode of delivery of the content. It is because some have wild opinions and from their opinion, they feel that the author is egocentric (Callison & Lamb, 2004). It hinders the primary goal of the document which are the need to convey to the audience the importance and need for personal development in an effort of achieving independence and financial freedom. On the other hand, personal involvement of the author in the article creates room for the readers to identify themselves with the vision of the author. This is important especially where the readers and the author have a common goal (Albers, 2003). From a personal perspective, this approach is more effective than it is detrimental. It is based on the ability of the article to address the needs of the readers at a personal level other than just providing directions for the railroad to success.

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Albers, M. (2003). Multidimensional audience analysis for dynamic information. Journal Of Technical Writing And Communication, 33(3), 263--279.

Black, K. (1989). Audience analysis and persuasive writing at the college level. Research In The Teaching Of English, 231--253.

Callison, D., & Lamb, A. (2004). Key Words in Instruction. Audience Analysis. School Library Media Activities Monthly, 21(1), 34--39.


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