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Why Every College Student Is Choosing This Underrated "Major"

Updated on March 12, 2017
Colin Wattonville profile image

Colin Wattonville is a business student at the University of Nebraska at Omaha, with a background in marketing, entrepreneurship, & finance.

SALES. There are art majors, history majors, science majors, pre-med students, marketing majors, business majors and tons of other paths that students have chosen to take. However, what often goes undiscussed is what all of these different types of students are majoring in besides art or history or medicine, and that is...SALES. Yes students are all going to school to earn a degree in a certain area of study that interests us. But what you hear so often is that college—much like the cliché about life—is about the journey. College is the time that we are all trying to “find ourselves” as everyone older than us likes to preach. But in all seriousness, we really ARE finding ourselves. And as we are doing so, we are simultaneously showing the world who we are.

It's what we do that defines us. During college, we are trying new things and embracing all sorts of new experiences. This is just the right type of environment that creates an “all eyes on you” scenario. Whether you're at a party, in class, hanging out in a dorm, or studying at the library, people are examining just who it is you are, what you like and dislike, and simply, what you’re all about. Professors. Other students. Your mentors. The shuttle drivers. Even the maintenance guy who you continuously bump into because the dorms weren’t exactly built the best. As college students, we interact with so many people every single day! Whether we like it or not, we make an impression on every person we meet each day. Every time we talk to someone, it is a sales pitch of who we are and what we stand for.

Even though we often don’t realize it, each and every college student is shaping themselves to be the adult that he/she want to be. College is the time in people’s lives where “personal brands” start to develop, even if unintentionally. That time when you end up staying after class to talk to a teacher about a project and it ends up turning into a 20 minute conversation about life matters, it means something. When you joke around with the maintenance crew while they come in to fix the handle on your stove, that leaves a lasting impression. These conversations, these relationships, they all allow others to connect with us in a more personal way as we connect with others and share our story with the world.

More important than what we are studying is the person we are becoming. Every interaction is another way that we “sell” our personal brand. When we are genuine, people buy in to who we are and become more connected with us. It is these relationships that can make our lives better. Whether it is just a quick laugh, a connection that lands you your next job, or even studying with someone new who will eventually become your future significant other, these relationships that stem from us continuously selling who we are to others will make a greater life. Everyone is watching. Everyone is listening. What are you selling?

© 2016 Colin Wattonville

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